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Multiplex branding

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Multiplex branding

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If you want to advertise in cinemas, multiplex advertising provides affluent audience to the marketer. The choice of advertising where it matters & the format of on screen, branding & activations pull marketer towards cinema advertising. Please call us on 9320348884 or write to us on vikas.lokhande@khushiadvertising.com to know more.
Thank you

If you want to advertise in cinemas, multiplex advertising provides affluent audience to the marketer. The choice of advertising where it matters & the format of on screen, branding & activations pull marketer towards cinema advertising. Please call us on 9320348884 or write to us on vikas.lokhande@khushiadvertising.com to know more.
Thank you

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Multiplex branding

  1. 1. Your search for ambient media ends here
  2. 2. www.khushiadvertising.com 2004 • Began with Off-screen ads in multiplex & malls in Ahmedabad 2006 • Expanded footprints within Gujarat in Baroda, Rajkot and Surat. 2008 • Acquired 1st mall ad rights outside Gujarat in Nagpur 2009 • Entered in cinema onscreen business with slide rights. Offices opened in Mumbai, Hyderabad & Kolkata. 2010 • Started acquiring Ad Film rights 2013 • Khushi Advertising became “Khushi Advertising Ideas Pvt. Ltd.“ 2014 • Transformed into ambient media solutions provider with a clients base of 300+ & 26 offices in India 2015 • Acquired Amritsar, Chandigarh & Surat Airport exclusive rights. Expanded to 28 Offices 1 Leading Mall Branding agency in India 220+ 220+ Head-Count. 60+ Operations & Execution team 33 33 city presence to service national / regional campaigns 350+ 350+ Leading Brands & many more regional clients Khushi Journey - At a glance 2016 • Forging on to become a leading ambient media agency in India. New Offices & acquisitions in pipeline
  3. 3. www.khushiadvertising.com 1. MUMBAI 2. PUNE 3. AURANGABAD 4. NAGPUR 5. NASHIK 6. GOA 7. AHMEDABAD 8. BARODA 9. SURAT 10. RAJKOT 11. DELHI 12. CHANDIGARH 13. AMRITSAR 14. LUDHIANA 15. LUCKNOW 16. KANPUR 17. MEERUT 18. JAIPUR 19. JODHPUR 20. KOTA 21. AJMER 22. BHOPAL 23. INDORE 24. RAIPUR 25. KOLKATA 26. BHUBANESHWAR 27. SILIGURI 28. HYDERABAD 29. VIZAG 30. VIJAYWADA 31. BENGALURU 32. CHENNAI 33. KOCHI Footprints
  4. 4. www.khushiadvertising.com What we do • Across 2500+ multiplex screens & 5500+ single screens in India Cinema Advertising • 100+ unavoidable branding spaces across best malls, airports & other ambient avenues in IndiaBranding • We create memorable brand experiences across 1000+ popular avenues having affluent footfalls Experiential Marketing • Innovative media solutions to leave a lasting impression Innovative Solutions
  5. 5. www.khushiadvertising.com MultiplexReach out to the A1, A2, B1 families • Provides nearest entertainment getaway to TG • Pulls large no of celebrity fans through-out the year • Provides multi-sensory communication • Builds brand awareness & message recall in the long term • Provides affluent captive TG to the marketer • Provides pin-code specific advertising option to marketer
  6. 6. www.khushiadvertising.com Visual Impact Give your brand the At 300+ premium Multiplexes across 50 Cities
  7. 7. www.khushiadvertising.com Leverage the power of Multiplex advertising 20 Crore affluent TG pa Cinema Properties Screens PVR 118 558 INOX 109 440 Cinepolis 49 255 Carnival 109 310 Multiplex as an advertising avenue Provides nearest entertainment getaway to TG Pulls large no of celebrity fans through-out the year Provides multi-sensory communication Builds brand awareness & message recall in the long term Provides affluent captive TG to the marketer Provides pin-code specific advertising option to marketer Reach out to an audience who will make a big difference in achieving the ROI
  8. 8. www.khushiadvertising.com audience is the SEC A & A+ profile audience own a Car are Graduates use smart phones transact online & use Debit cards are younger than 45 years minimum monthly income of 55000+ 80% 40% 60% 85% 85% 84% 55K+ Include them & Improve Results Source: report of ILL Audience profile of multiplex
  9. 9. www.khushiadvertising.com Branding Options • Sleek branding • OPD digital screens • Arch Gates • Auditorium seats branding • Standees • Poster Cases • Box Office branding • Cafeteria branding
  10. 10. www.khushiadvertising.com 4’ x 7’ backlit LED display SWI 516 Eco Ultra Slim Backlit view box 040 Acrylic with Front 2MM clear Acrylic & Translite. Installed across 100 premium cinemas in metros Get Noticed with the most striking indoor backlit media in cinemas Bigger than Poster Cases, Backlit board & standee. Sleek LED Backlit Purposefully designed & built. Sleek Design. Mere 1.5 Inch Depth/Thickness. High Resolution L.E.D illumination. Lavishly installed in all prominent PVR Cinemas across India. Superior SLIM LED BACKLIT 1.5 inch depth Installed in 100 multiplexes spread across Mumbai, Delhi, Bangalore, Kolkata, Ahmedabad
  11. 11. www.khushiadvertising.com Strategically placed Superior SLIM LED BACKLIT 1.5 inch depth
  12. 12. www.khushiadvertising.com Superior SLIM LED BACKLIT 1.5 inch depth
  13. 13. www.khushiadvertising.com • The most Vivid digital screen to advertise • Easy viewing distance (as close as 6 inches) • 180 degree viewing experience • Sharpest picture quality(4k screening) • Distortion-less • Size: 90 inches diagonal • Can play static slides & commercials. • Available in 11 premium Multiplexes Mumbai 1. PVR – Phoenix 2. PVR – Oberoi 3. INOX – Inorbit - Malad 4. INOX – Rcity 5. Cinepolis – Viviana Mall Delhi 1. PVR - DT - Vasant Kunj 2. PVR -DT – Mall Of India 3. Cinepolis – Cross River Mall 4. PVR – Ambience mall - Gurgaon Bangalore 1. INOX – JB Nagar 2. Cinepolis – Royal Meenakshi Optical Pixel Display Digital screen
  14. 14. www.khushiadvertising.com Cinema campaign on OPD Digital screens Tata sky wanted to connect with movie-goers & integrate while they congregated in multiplexes OPD screens targeted entertainment seekers for 2 months in premium Multiplexes of PVR, INOX & Cinepolis Tata Sky connected with 26 Lac entertainment seekers from total 11 OPD screens in PVR, INOX & Cinepolis
  15. 15. www.khushiadvertising.com Big Cinemas - Jhajjar Jeet Theatre – Bilaspur Other branding in Cinemas
  16. 16. www.khushiadvertising.com Branding outside Cinema halls
  17. 17. www.khushiadvertising.com Other branding options in multiplex
  18. 18. www.khushiadvertising.com A blend of young & experienced professionals from the advertising, marketing & media industry. A decade-long experience in providing relevant & innovative ambient media solutions Pan India efficient 60+ operations team executes & monitors your campaign across our 33 offices in India Impeccable planning & best buying ensures you get plans that really work for you Trust Khushi
  19. 19. www.khushiadvertising.com Corporate Clients Ecommerce & Healthcare Automobiles & Education
  20. 20. www.khushiadvertising.com Thank Contact: Vikas Lokhande : 9320348884 / 9860699083 Emails: vikaslok@gmail.com / vikas.lokhande@khushiadvertising.com www.khushiadvertising.com

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