Kimberley A. Reeves's portfolio of web design and digital content

1. Kimberley A. Reeves
Digital Content Portfolio

2. About my web/promo
design history
I contributed thoughtful, intuitive design to help solo entrepreneurs
and small businesses build online platforms for B2B and B2C
interaction.
I provided themed branding with clearly recognizable visual elements
for digital properties, marketing, promotional goods, and other client
needs.

3. Clean, logical website architecture
and unique design elements
Full social media presence branding
Text+ images for Instagram,
Tumblr, or other social media
SEO, analytics, and keen
attention to conversion metrics
Collaborative, client-driven process
for design and follow-up
Graphics for web and print

4. Lori Anne Matthews
Client: a personal injury attorney
Needs: small, easily updated site with strong
SEO, simple navigation and limited clicks
between landing and services/contact info
Wants: clean lines, high contrast, accessibility
Process: several consultations, refining versions
based on developing layout and color preferences
and client’s request to emphasize the
contact/conversion page
Solution: a WordPress site with a robust contact form, integrated SEO plugins
and analytics, and ongoing maintenance as needed

5. Client: A NYT bestselling author
Needs: an easily expandable WordPress site to accommodate
frequent updates and page additions
Wants: vibrant pastel colors, an informal, whimsical/retro feel,
a “Princess” shoe element, themed social buttons
Solution: Emphasis on header, social
buttons, and decorative elements to
bring in colors other than pink;
prominent newsletter signup call to
action and social buttons; easily
expanded menu of pages for new titles.

6. Wonkomance
Client: a multi-author blog
Needs: Clear branding for the
blog that could also be used for
easily recognizable promo items
at conferences
Wants: retro feel, logo that is
witty and feminine without being
pink
Solution: Focused on the logo first, collaborating with blog
members to select and refine that element then basing the
blog color scheme and design, promo cards, and giveaway
badges on that key element.

7. Upstage Theatre
Client: a community theatre
Needs: a top-to-toe web
makeover, with
branded/themed graphics for
their new social media
properties
Wants: evoking their original
logos while creating a more
sophisticated, modern look
Solution: A full branding package,
including new mobile-friendly
WordPress site, social media
banners, and a logo graphic and tag
lines for avatars/promo items

8. Contact: kim.r.tx@gmail.com
Twitter: @KimOnTheOutside
www.kimberleyreeves.com
https://www.linkedin.com/in/kimberley-a-reeves