Social Media Probe

1. • Tip #1 Choose Campaigns That Match Your Goals
• More followers– to grow your Twitter community
• More website clicks or conversions– send people to your website
to purchase/signup
• Tweet engagements– drive conversations to reach more people
5 Tips to Run a Successful Twitter Campaign
https://www.mentionlytics.com/blog
/5-tips-to-run-a-successful-twitter-
campaign/
Social Media Probe Kim Chambers

2. 5 Tips to Run a Successful Twitter Campaign
• Tip #2 Ensure Your Campaign Reaches the Right
Audience
• Demographics targeting-This targeting based on age/gender
• Geographic targeting– allows you to serve ads to people in
certain locations
• Username targeting– allows you to connect with people
based on who they follow and the brands they are following
Social Media Probe Kim Chambers

3. 5 Tips to Run a Successful Twitter Campaign
• Tip #3 Craft Your Twitter Ads Creatively
• Involve your audience
• Ensure You Know What Clients want
• Humanize the experience
Social Media Probe Kim ChambersSocial Media Probe Kim Chambers

4. Twitter Ads Campaigns: A Simple Setup Guide
• Choose between "Promote Mode" and "Twitter Ads.”
• Promoted tweets will allow your tweets to appear in the
Twitter streams or Twitter search results of specific users.
• Running Twitter Ads is a more holistic campaign, using
multiple groups of tweets to accomplish a single goal for your
brand.
https://blog.hubspot.com/marketing/
how-to-set-up-twitter-ads-
campaigns
Social Media Probe Kim Chambers

5. Twitter Ads Campaigns: A Simple Setup Guide
•Select your Twitter Ad's objective.
• Fill in the details your ad campaign.
• When determining how much money you want to
invest in a Twitter Ads campaign, you'll set a daily
budget and an optional total budget.
https://blog.hubspot.com/marketing/
how-to-set-up-twitter-ads-
campaigns
Social Media Probe Kim Chambers

6. Twitter Ads Campaigns: A Simple Setup Guide
•Create an ad group within your campaign.
• Ad groups are individual ads that consist of their own
budgets, audiences, and start and end times -- but
operate under the umbrella of your larger campaign.
https://blog.hubspot.com/marketing/
how-to-set-up-twitter-ads-
campaigns
Social Media Probe Kim Chambers

7. • You Can’t Publish the Same Tweet to Multiple Accounts
• You Can’t Publish the Same Tweet to Multiple Accounts
• You need to create unique tweets for each account, and they
need to be scheduled separately.
Twitter Ads: What Changes in 2019 – The Complete
Guide For Advertisers
https://adespresso.com/blo
g/twitter-advertising-a-
complete-guide/
Social Media Probe Kim Chambers

8. Twitter Ads: What Changes in 2019 – The Complete
Guide For Advertisers
https://adespresso.com/blo
g/twitter-advertising-a-
complete-guide/
Social Media Probe Kim Chambers
• You Can’t Recycle the Same Tweets
• You can retweet content from our own account - This gives it a boost,
doesn’t break any rules, and can help you keep great content alive.
• New Features
• Multi-image tweets
• Event following
• Indented conversation threads

9. Tweet 1
Impressions: 31
Social Media Probe Kim Chambers

10. Tweet 2
Impressions: 42
Social Media Probe Kim Chambers

11. Tweet 3
Impressions: 38
Social Media Probe Kim Chambers

12. Related Links
• https://business.twitter.com/en/basics/what-to-tweet.html
• https://www.internetsociety.org/tutorials/your-digital-footprint-
matters/
Social Media Probe Kim Chambers