1. SMES IN SOUTH DUBLIN 2011
N E W M E D I A T E C H N O L O G Y
D L 2 4 2 - K I M B E R L E Y E V A N S – N 0 0 0 8 0 7 3 2
BROADBAND INTERNET
SERVICES

2. Introduction: Broadband for SMES 2011
• Creating a new business in Rathfarnham, South Dublin
• Needs of SMES:
- Fast broadband access in order for the business to run at its full capacity
- Email, Skype, Social networking sites for advertising purposes such as
Facebook and Twitter as well as access to variety of other websites.
• Compare 5 different forms of Broadband Internet
• Access all forms and choose best fit for business
• Review examples of each form of Broadband, considering type, speed, cost etc.

3. Definition of Broadband:
 Broadband refers to telecommunications in which a
wide band of frequencies are available to transmit
information
(http://searchtelecom.techtarget.com/definition/bro
adband). Broadband is high-speed and pass data
through a single medium, which can carry a large
amount of data at once. The most common types of
Internet broadband connections are cable modems
and DSL modems
(http://www.techterms.com/definition/broadband)

4. Glossary of Terms
 Coaxial Cable:
A cable consisting of a conducting outer metal tube that encloses and is
insulated from a central conducting core, used primarily for the
transmission of high-frequency signals
(http://www.thefreedictionary.com/coaxial+cable)
 Constantly on:
Broadband internet connection is constantly on, therefore it is accessible at
all times. It is not necessary to re-start your internet connection every time
you need to use it
 Internet Service Provider:
A company that provides a telecommunications connection to the internet
that allows the customer to go ‘online’ and have full use of the internet
(http://operationstech.about.com/od/glossary/g/ISP.htm)

5. Glossary of Terms
 Download Capacity:
- Downloading music, files, videos etc.
- Measured in Gigabytes
- Unlimited download policy therefore there is no constraints on how many
gigabytes are downloading
(http://www.moneysupermarket.com/broadband/guide/)
- Limits on download capacity E.g. Vodafone – 350GB
(http://www.broadbandireland.ie/)
 Download Speed:
- Measured in Kilobytes
- Download speed is how quickly a file can be obtained onto your computer,
typically from the internet. Download speed is measured by how much of
the file is transferred to your computer over a certain amount of time.
(http://www.ehow.com/facts_5003611_definition-download-speed.html)

6. Glossary of Terms
 Upload Speed:
- Measured in Kilobytes
- Upload speed is how quickly a file can be put onto your computer or the
internet. Upload speed is measured by how much of the file is transferred to
your computer/Internet over a certain amount of time
(http://www.ehow.com/facts_5003611_definition-download-speed.html)
- E.g. Uploading a video file onto YouTube
 Connection Ratio:
- The maximum amount of people you are sharing the connection
infrastructure with
- E.g. 50:1 would suggest that you are sharing with a maximum of 49 people
- If each person is downloading, this can slow the connection of your
broadband therefore it is better to get a ratio of 20:1
(http://www.broadbandwatchdog.co.uk/contention.php)

7. Different Forms of Broadband
1. ADSL (Landline)
2. Mobile
3. Satellite
4. Wireless
5. Cable Providers

8. ADSL (Landline)
• ADSL also known as, Asymmetric Digital Subscriber Line, is a
technology for transmitting digital information at a high bandwidth on
existing phone lines to homes and businesses
(http://searchnetworking.techtarget.com/definition/ADSL)
Advantages Disadvantages
Enables you to talk on the phone while
simultaneously being on the internet
DSL line works better the closer you are
to telephone therefore connection varies
in certain point of the property
Use of existing telephone infrastructure Connection is faster to download than to
upload
The connection is always on Not available in all areas
Connection speed is much higher than
the old dial-up connection
Must have telephone line in place

9. Mobile
 Mobile broadband, also known as Wireless Wide Area Network, is high-
speed Internet access from mobile providers to a portable device.
Mobile broadband services can provide wireless Internet access to
laptops etc or using built-in mobile broadband network cards or other
portable network devices, like USB modems or portable Wi-Fi mobile
hotspots. This is on-the-go fast Internet service.
(http://mobileoffice.about.com/od/glossary/g/mobile-broadband.htm)
Advantages Disadvantages
Portable use of the Internet Certain location where you can’t access
the internet
Do not need landline to access internet Internet speed can be reduced due to
the amount using it at one time
Can use anywhere e.g. Park, house etc. Download/Upload constraints
Poor reception means slow internet

10. Satellite
 Satellite Broadband gives two-way internet access via satellites. A
computer broadcasts requests to a satellite dish on top of your business,
from a satellite modem. The dish sends and receives signals from
satellites 22,000 miles from the earth
(http://www.webopedia.com/TERM/S/satellite_broadband.html)
Advantages Disadvantages
Can receive Broadband anywhere on
the earth
Delay in connection because it has to
travel 22,000 miles to reach satellite
Can use while travelling e.g. On ship or
train
Usually more expensive than other
forms of Broadband
Can communicate with people who
usually would not be able to access the
internet
Satellite may be affected in extreme
weather conditions therefore hindering
internet connection

11. Wireless
 A high-speed internet service technology for computers which eliminates the
need for modem cables or routers. The broadband modem has the ability to
receive the service and then transmit radio waves which gives computers with
wireless capabilities, the ability to pick up signals and use the internet
(http://www.hudsonhorizons.com/Our-Company/Internet-Glossary/Wireless-
Broadband.htm)
Advantages Disadvantages
Can use the internet from anywhere in
your building
People can use your internet if it is not
secure
Can connect a number of different
commuters to one router
Signal weakens the futhur you are away
from the router
The number of users does not interfere
with connection/speed
Signal can weaken if it has to go through
thick walls
Can connect other devices such as
phones and net books

12. Cable
 Cable Broadband provides high speed Internet access
through a cable line and gives the customer high speed data
without using a telephone line.
(http://www.bitpipe.com/tlist/Broadband-Cable.html)
Advantages Disadvantages
High connection speed Higher cost than DSL
Always connected to internet High security risk if not protected
Doesn’t affect phone line Speed is affected by number of people
using the internet
Connection is not affected by distance

13. Main Broadband Providers
 VODAFONE
 UPC
 EIRCOM
 WIMAX
 o2

14. Vodafone – Home Phone and Broadband
 €40 PER MONTH
- 40 GB (Usage allowance), 8MB (Download speed), Free
calls (off peak)
 €45 PER MONTH
- 40 GB (Usage allowance), 8MB (Download speed), Free
calls (anytime)
 €52 PER MONTH
- 300 GB (Usage allowance), 8MB (Download speed), Free
calls (anytime)
 €59 PER MONTH
- 350 GB (Usage allowance), 24MB (Download speed),
Free calls (anytime)

15. Vodafone: Mobile Broadband
 Stick Modem
 Vodafone Micro SIM
 Vodafone Mobile Wi-Fi
 Sharing Doc PLUS Modem
 SIM only

16. Vodafone Mobile Wi-Fi
 PAY AS YOU GO
- Cost:
- €3 a day
- Device cost is €69
- 500MB – 5GB (Usage allowance)
 30 DAY PLAN
- €4.99 per month
- Device costs €69
- 300MB
 18 MONTH PLAN
- €19.90 per month
- Device costs €19
- 10GB (Usage allowance)
(http://www.vodafone.ie/)

17. UPC - Fibre Power Broadband
 Speeds up to 100MB. UPC can offer upload speeds of
up to 7Mb with the 100Mb pack.
 20MB Package
- €25 per month
- Upload speed of 2MB
 25MB Package
- €35 per month
- Upload speed of 2.5MB
- Free wireless modem

18. UPC - Fibre Power Broadband
 50MB Package
- €45 per month
- Upload speeds of 5MB
- Free wireless modem
 100MB Package
- - €55 per month
- Upload Speeds of 7MB
- Free wireless modem
(http://www.upc.ie/)

19. Eircom – Business Broadband
 Value Business Plan 3Mb Bundle
- Line rental included
- Up to 3MB
- Unlimited local & national calls
- €45 per month for first 6 months
- Standard Price: €52.99 per month
 12Mb/ 1.1Mb Uncongested Broadband
- Up to 12MB / 1.1MB
- Upgrade: 2 months free
- Free self-install connection
- Free Wi-Fi modem
- Consistent Broadband speed
- €40 per month

20. Eircom – Business Broadband
 8MB Broadband
- Upgrade: 1 month free
- 10GB download allowance
- Free self installation
- Consistent Broadband speed
- €20.65 per month
(http://business.eircom.net/broadband/)

21. Imagine WiMax
 1MB WiMax
- €25 per month
- 1MB download
- 256KB Upload
- Unlimited use
- Free phone line
 3MB WiMax
- €30 per month
- 3MB Download
- 256KB Upload
- Unlimited Use
- Free phone line

22. Imagine WiMax
 7MB WiMax
- €35 per month
- 7MB download
- 512KB Upload
- Unlimited use
- Free phone line
 10MB WiMax
- €45 per month
- 10MB download
- 512KB Upload
- Unlimited use
- Free phone line
(http://www.imagine.ie/wimax_broadband.html)

23. O2 Business Broadband – Landline and
Broadband
 8MB package
- €49.99 per month
- 40BG of download allowance
- Includes line rental
- 500 minutes of calls to 02
- 1500 minutes to local, national + UK landlines
 12MB Package
- €59.99 per month
- Download allowance is unlimited
- Includes line rental
- 500 minutes of calls to 02
- 1500 minutes to local, national + UK landlines

24. O2 Business Broadband – Landline and
Broadband
 24MB Package
- €79.99 per month
- Download allowance is unlimited
- Includes line rental
- 500 minutes of calls to 02
- 1500 minutes to local, national + UK landlines
 18MB Package
- €79.99 per month
- Download allowance is unlimited
- Includes line rental
- 500 minutes of calls to 02
- 1500 minutes to local, national + UK landlines
(http://www.o2online.ie/o2/business/sme/index.php?cid=96)

25. My Choice of Broadband package
 O2 Business Broadband – Landline and Broadband
 18MB Package
Reasons for choosing this package:
- Download allowance is unlimited
- Includes line rental
- 500 minutes to 02 Customers
- 1500 minutes to local, national + UK landlines
 These factors are extremely important for my business as we will deal with
customers and partners all over Ireland and also in the UK.
 All employees will be on an o2 plan therefore 500 minutes will be used for
business contacts.
 Another important factor is that there is unlimited downloading therefore
the company will not be charged if limit is crossed.
 O2 are also a reputable and reliable company.
 It is also a reliable source of broadband.
 Good technology.

26. References
 http://searchtelecom.techtarget.com/definition/broadband
 http://www.thefreedictionary.com/coaxial+cable
 http://operationstech.about.com/od/glossary/g/ISP.htm
 http://www.moneysupermarket.com/broadband/guide/
 http://www.broadbandireland.ie/
 http://www.ehow.com/facts_5003611_definition-download-
speed.html
 http://www.ehow.com/facts_5003611_definition-download-
speed.html
 http://www.broadbandwatchdog.co.uk/contention.php
 http://searchnetworking.techtarget.com/definition/ADSL
 http://freepressreleases.eu/advantages-and-disadvantages-of-adsl-
technology/

27. References
 http://mobileoffice.about.com/od/glossary/g/mobile-broadband.htm
 http://www.internetspeedzoom.com/655/mobile-broadband-advantages-and-
disadvantages/
 http://www.simplytoday.com/2010/09/the-advantages-and-disadvantages-of-mobile-
broadband/
 http://www.webopedia.com/TERM/S/satellite_broadband.html
 http://www.ehow.com/list_6326558_advantages-disadvantages-broadband-
satellite.html
 http://www.hudsonhorizons.com/Our-Company/Internet-Glossary/Wireless-
Broadband.htm
 http://ezinearticles.com/?Wireless-Broadband-Advantages-and-
Disadvantages&id=4646600
 http://www.bitpipe.com/tlist/Broadband-Cable.html
 http://www.isp-reviews.org/cable.htm
 http://www.vodafone.ie/
 http://www.upc.ie/
 http://business.eircom.net/broadband/
 http://www.imagine.ie/wimax_broadband.html
 http://www.o2online.ie/o2/business/sme/index.php?cid=96