Understanding the roles required to make content marketing work.

1. Content Team, Assemble!
Understanding the roles required to make content marketing work

2. Makes sure the organisation
and keeps all the wheels turning.
Content champion
buys into the mission

3. Knows what the audience wants
and where they typically go to find it.
Audience specialist

4. Marries audience needs with what the brand
is trying to say ( ).
Content strategist
much more here

5. In charge of overseeing the entire content-production process
and keeping to the .
Senior or managing editor
editorial calendar

6. Has a sound editorial eye and makes all written content
the best it can be.
Editor

7. Tells a good story through written content,
backing it up with research and interview skills
where required.
Writer

8. Puts the finishing touches on any content – wherever
it might appear.
Sub-editor

9. Helps any of the aforementioned people do
what’s needed to get the content out the door.
Editorial assistant

10. ‘Beautifies’ all content and creates visual assets
such as infographics and memes.
Designer

11. Captures quality footage with a digital camera.
Videographer

12. Weaves the footage from the videographer
into a watchable (and shareable) story.
Video editor

13. Captures and/or edits sound content for podcasts or videos.
Audio engineer

14. Creates quality imagery to accompany your content.
Photographer

15. Decides which photographs – from a photographer
or stock library – would work best with
each piece of content.
Photo editor

16. Designs the platform the content will be hosted on.
Web developer

17. Ensures the content is visible and actually being seen.
SEO specialist

18. Oversees social channels to ensure a consistent,
on-brand tone.
Community manager

19. Posts to your social channels and keeps an eye
on each page’s conversations.
Social media moderator

20. Finds out and how to tweak it
to better suit the audience’s needs.
Analyst
what content is working

21. (Which takes us back to the beginning to start all over again…)

22. Presented by King Content, Australia's most
awarded digital content marketing agency.
Check out our blog for more content marketing
insights and advice.
@King_Content
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