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BUS 465 Final Presentation (Tactical Soap) (2).pdf

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BUS 465 Final Presentation (Tactical Soap) (2).pdf

  1. 1. Tactical Soap Kitch Jones, Madison Kreisler, Peyton Neese, Luis Ortiz, Jordan Sharber BUS 465
  2. 2. 01 Current Situation Started out as a one-man show in 2014 Inspiration came from Scott Carr's personal life as well as the movie "Fight Club" Rapidly expanded as sales took off through Touch of Modern Today, Tactical Soap essentially divided into two divisions: Company that manufactures the soap itself Full-time marketing team Both of which are managed directly by Mr. Carr for quality
  3. 3. Values 02 Vision Emphasis on the importance of self-care for men and how tactical soap and other products like shaving cream and cologne developed by Grondyke create a better life for men, and the prospect of collaborating with other brands to continue pushing this idea. Mission To create the most efficacious attitude soaps in the world, making things cleaner and more fun for men and the women they love.
  4. 4. 03 Objectives Educate customers about pheromones without turning people off Get customers to reorder Grow company online before getting offline 5k followers on Instagram 3.5k followers on Facebook 1. 2. 3. Measurements:
  5. 5. 04 Competitive Landscape Key Competitors Strengths and Weaknesses Customer Personas Ownable Position for the Partner Brand Dr. Squatch Duke Cannon Cheap traditional alternatives Old Spice Irish Spring Dove Men Industry leader in pheromone soap Quality ingredients come at a premium price Men Age 18-45 Value all- natural products Support Made in USA & NC Opportunity to partner with college athletes Increase exposure through endorsement
  6. 6. 1 2 4 3 Unique selling position Leader in pheromone soap market Strengths More expensive than other brands Less brand awareness than competitors Weaknesses SWOT Analysis Blossoming market Recent push for health/natural ingredients Opportunities Niche, underdeveloped market Possibility of other companies implementing pheromones Cheaper alternatives Threats 05
  7. 7. 06 Target Customers Men Age 18-45 who want to amplify their social interaction from the pheromones in the soap Who seek confidence no matter their age (age-confidence) Who have a strong brand loyalty/are repeat buyers Women? Eventually want expand their product base to include women's products
  8. 8. 07 Campaign Concept Reaches Gen Z as target customer comes of age and interested in the soap (creates potential for long term customers/brand loyalty) Will boost sales Heavy Push into TikTok: Reach new customers through social media advertising Memes, references to pop culture, related to holidays, etc.
  9. 9. 08 Media Plan Begin with strong push into TikTok Funny posts, informative, satisfying content, new products, etc. Crosspost TikTok videos to Instagram Holiday posts/sales Valentine's Day, 4th of July, etc. User-Generated Content (UGC) Testimonials Affiliate Program Eventual push into YouTube Continue posting to Instagram/Facebook
  10. 10. Media Calendar Begin TikTok Account Maintain regular posting, every other day Valentine's Day Campaign Emphasize attracting power of pheromones 4th of July Campaign Social media/sales pith for the holiday, emphasizing American action heroes and Made in USA brand YouTube Launch Break into longer- form video content/advertising January February July October Analyze Current Status Examine results from year's marketing push, determine where to go November - December
  11. 11. 09 Concept Media
  12. 12. Expected Results 10 More followers on TikTok and Instagram 12.5k followers by the end of next year on Instagram 25k followers by the end of next year on TikTok Increased Revenue Further Brand Awareness Growth in Ambassador Program/UGC
  13. 13. 11 Budget $50,000 for media plan initially TikTok/Instagram Budget increase Partnering with content creators on TikTok/Referral Program
  14. 14. 12 Final Recommendations Invest more in advertising Dive into TikTok, YouTube Build engagement with users/customers Take advantage of holiday campaigns 1. a. 2. 3.

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