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Volunteerscape

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Framework for

Understanding Motivation

       Jessica Margolin
     Director of Community
         the groupery

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People tend to be passionate about

         Knowledge
               or
       Relationships

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Passionate about?

Knowledge




                    Relationship

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Volunteerscape

  1. 1. Framework for Understanding Motivation Jessica Margolin Director of Community the groupery
  2. 2. People tend to be passionate about Knowledge or Relationships
  3. 3. Passionate about? Knowledge Relationship
  4. 4. Labeling the quadrants: The person in the top right quadrant is HIGHLY passionate about both relationships and knowledge. The person in the top left quadrant is HIGHLY passionate about knowledge, but has relatively LITTLE passion about relationships. The person in the lower right quadrant is HIGHLY passionate about relationships, but has relatively LITTLE passion about knowledge. The person in the lower left quadrant has LITTLE passion for either relationships or knowledge.
  5. 5. Involvement Types Knowledge Educator Relationship
  6. 6. Involvement Types Knowledge Evangelist Educator Relationship
  7. 7. Involvement Types Knowledge Evangelist Educator People Person Relationship
  8. 8. Involvement Types Knowledge Evangelist Educator Disengaged People Person Relationship
  9. 9. Involvement Types Knowledge Evangelist Educator Disengaged People Person Transactional Relationship
  10. 10. Change “Disengaged” to Transactional. “I need to put in 5 hours a week for my child to go to this school? Ok, I don’t enjoy it, but it’s a requirement for attaining the goal I seek.”
  11. 11. Involvement Types Knowledge Evangelist Educator Transactional People Person Relationship
  12. 12. Involvement Risks
  13. 13. Involvement Risks Knowledge Evangelist Educator Transactional People Person Relationship Gray = unmotivated
  14. 14. Involvement Risks Knowledge Evangelist Educator Transactional People Person Relationship Too Confusing
  15. 15. Involvement Risks Knowledge Evangelist Educator Hostile Environment Transactional People Person Relationship Too Confusing
  16. 16. Areas to Harvest Knowledge Hostile Environment Transactional Relationship Too Confusing
  17. 17. Areas to Harvest Knowledge (2) Hostile Environment (3) Transactional Relationship (1) Too Confusing
  18. 18. Involvement System (1) Too Confusing (2) Too Alienating (3) Disinterested
  19. 19. Involvement System (1) Too Confusing? Friends How to find friends? * shared experience * post-processing Examples: Many people working in teams, and socializing afterwards tree planting, cleanups Shared activities that enable interaction group walks, sports events, dinner dances
  20. 20. Involvement System (2) Too Alienating? Coaches/Translators How to find coaches or translators? * skills and interests survey * ask for this volunteer job directly * “team-of-two” approach: ask everyone to partner
  21. 21. Involvement System (3) Disinterest? Improve the Transaction! How to find ways to improve the transaction? * Make it more efficient * Make it more useful to them ask them who they want to meet and what they want to learn Focus on efficient use of “required time.”
  22. 22. Recap Knowledge (2) Hostile Environment (3) Transactional Relationship (1) Too Confusing
  23. 23. Strategy Volunteer Communities’ Success Strategy: facilitate friendships • real life • reinforced by social network software transmit knowledge • knowledge is useful • knowledge is easily findable / searchable design “required time” to be efficient • knowledge- and relationship-building done separately

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