1. How to build vibrant
Communities
Peter H. Reiser
Principal Field Technologist GSS CTO Office
http://blog.sun.com/peterreiser
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2. Agenda
• From Web .1 to Web n+1
• So .. what are the BIG paradigm shifts?
• Enterprise 2.0 strategy
• How to build vibrant communities
• Demo
2
3. Old World - Business Process (Web .1)
• Software to automate
business process
• 'Over served'
Tools Process community
3
4. Web 1.0 - Have Lunch or 'Be Lunch'
• Standardization of
Technology
• 'Under served'
Consumer to business
• .com bubble
> Scared about
dis-intermediation
community Technology Processes Hope
4
5. Web 2.0 – Exhibitionism & Mashup
Netvibes.com
Community Tagging Technology Processes Semantic Web
Community Equity Open Source Social Networking
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13. Web n+1 Paradigm Shifts
• Web centric • People centric
• Pull and push • Mash-up
• Downloads & hits • Community Equity
• Read-only • Read/Write
• Social networking • Value driven
Communities
Dot Com Web 2.0
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15. Enterprise 2.0 Strategy
WHO I AM
●
About Me
●
Contact information
●
My Skills
●
My Contributions
●
My Social Network
●
My Credentials
People centric/Read Write
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16. Enterprise 2.0 Strategy
WHO I AM WHAT I NEED
●
About Me
●
Contact information
●
More training
●
My Skills
●
To publish
●
My Contributions
●
To collaborate
●
My Social Network
●
To find something
●
My Credentials
●
A pay raise
People centric/Read Write Mashup Enabled
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17. Enterprise 2.0 Strategy
PERSONAL MASHUP
WHO I AM WHAT I NEED
●
Personal to me
●
Real time
●
About Me
●
Context aware
●
Contact information
●
More training
●
My Skills
●
To publish
●
My Contributions
●
To collaborate
●
My Social Network
●
To find something
●
My Credentials
●
A pay raise
People centric/Read Write Value Driven Mashup Enabled
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18. but still .....
How do I find?
Intranet How can I
contribute?
What's in it
Wikis for me?
Blogs
Forums
Social Sites
Email
Portal
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20. moving from
Knowledge is Power
to
Sharing is Power
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21. How to build vibrant communities
Community 1 Community 2 Community n
Value System
Methodology
Architecture
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22. Technical Architecture
Community Equity System (CES)
My Share My Tags My Contributions My Skills MySocial MyEquity MyCommunities
Widget Widget Widget Widget Network Widget Widget widgets
Web Services & ATOM & WebDAV
Community Services
Community Wiki Attachment Tagging Feed Blog
Equity Service Service Service Syndication Service
Rating/
Search Ontology Bookmark WSYWYG
Comment
Service CE Registry Service Service Service
Service
Community Security & Entitlement Services (CE IdM)
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23. Methodology
What Check
Has the Community a Persistent Identity ? (understand cause and
✔
value, and feel included (rituals))
Have the responsibilities been agreed to? (common definition of what is
✔
necessary to make this a viable community
Are the Roles defined: Leader,Sponsor,Knowledge Broker, Knowledge
✔
Champion, Peripheral Member ?
Have you defined the Community rhythms? (regular events, virtual
✔
and IRL)
Have you defined the community value system ? (Community Equity,
✔
business metrics)
What is your publishing policy (don't share without legal approval or share
✔
everthing except ...?)
Have you identified the tools you need? (wiki, blogs,
✔
attachment,search, social network etc.)
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24. Community Equity
• How do I gain capital in
a virtual world?
• How do I know my
value?
• What is in it for
me?
• How do I gain social
reputation & trust?
• What is the impact on
Web next....
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25. Community Equity
CONTRIBUTION PARTICIPATION
EQUITY EQUITY
Attachments Rate
Wiki Comment
Blogs Re-use
CQ+PQ+SQ+RQ
IP Tags
Personal
SKILLS EQUITY Equity ROLE EQUITY
Enterprise Business
User Projects
Skills Rating Formal
Training Informal
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