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Rory Turnbull
British Telecommunications
5G-Xcast
Unified Content Delivery on
Fixed and Mobile Networks
A view of synchronous TV delivery
118
119
Observations on content
consumption
120
Linear TV in decline
Active viewing hours of on-
demand vs live and scheduled
linear TV
121
Live audiences are very dynamic
Traffic volumes over the EE network during the England vs.
Wales football match during Euro16 compared with the
previous day.
122
“Appointment to view” broadcast audiences are
very dynamic
Appointment to view VoD has a similar profile to live and linear with a
huge spike in demand when initially released
Consumers want to watch together and engage in social media
commentary and
Traffic profile would suit carousel broadcast and/or push prepositioning
And VOD too…
124
• Concurrent viewing of popular events drives traffic
volumes
– It doesn’t just change what people are watching, it drives overall
demand volumes
• This creates a capacity planning challenge
• Broadcast and multicast can help manage peaks and
simplify capacity management
Observations
125
How to deliver event-based
content?
Traditional Broadcast Internet
Two worlds
• Only supports TV
• Optimised network for national coverage
of popular content
• Highly efficient use of spectrum for
simultaneous delivery at edge of network
• High barrier to provisioning a new service
• Only support linear delivery
• One-size fits all
• Supports many services
• Non-optimised network for global
coverage
• Unicast at edge of network inefficient for
simultaneous delivery
• Very low barrier to provisioning a new
service
• Supports linear and on-demand
• Highly customisable
Live On demand Delivery
127
The rise of the global platforms
128
Content Delivery Networks
Content Service Provider Content Delivery
Network
Network Service
Provider End User
129
• Generic technology is good
• Non-specialist commoditised servers
• Readily passes through firewalls
• Don’t require specialist software or licences
• It’s the cheapest option!
Global Platforms Use HTTP
130
But… HTTP Sub-optimal
Video Streaming HTTP
Timely Delivery
Bitrate to match
media
Delivery Times Highly
Unpredictable
Throughput ignores
media requirements
What went wrong?
Why not UDP + QoS?
Organisation B
131
Cross-organisational resource reservation is
challenging
Organisation A
Latency
Priority
Capacity
SLA
Billing
Resource
Accounting
Commercial Relationship
Data / Content
Organisation B
132
Prefer Autonomous Resource Allocation
Organisation A
Resource
Data / Content
Internal
Optimisation
Buffer
133
Clever apps not clever networks
Clever Network Clever App
Throughput Variation
Guaranteed Bandwidth Adaptive Bitrate Streaming
Network Handover
Complex Network Handover Streaming Buffer Management
ABR
134
NSP needs capacity for many unicast
streams
Content Service Provider Content Delivery
Network
Network Service
Provider End User
Each user served their own
unicast stream causing
duplications and unnecessary
load
135
Best of both: CDN for global - dynamic
selection of multicast at edge
Content Service Provider Content Delivery
Network
Network Service
Provider End User
Multicast or broadcast can be used
to save capacity when streams are
the same
136
• Combine CDN for global reach with multicast/broadcast for edge
optimisation
• Multicast/broadcast as internal network optimisation, rather than
service to be sold
• Servers and client applications work with unicast with standard
Internet protocols (HTTP)
• Application layer intelligence preferred over network signalling
Content Delivery Framework Design
Principles
137
Unified Content Delivery -
Challenges
138
Synchronous Delivery of Asynchronous
requests
1
2
3
4
Edge Node
Time
Independent, asynchronous HTTP requests usually responded to
individually
Aggregate requests and serve a single response
139
• How do we keep end to end delay low enough for live?
• How do we make it work with ABR?
Quality control
CDN delays
UC/MC
conversion
MC/UC
conversion
Streaming
buffer
140
• How do will it work when the content and/or transport is encrypted?
• Need to avoid having visibility of content internals
Security and Trust
CDN delays
UC/MC
conversion
MC/UC
conversion
Streaming
buffer
141
Standards activity
Significant update to Multicast operation on Demand
(MooD) in Release 14
IP Multicast Adaptive Bitrate
Developing Multicast ABR standard
Relevant IP standards (e.g. media encapsulation,
HTTP(S), multicast etc.)
142
• We can combine global CDNs with multicast and broadcast at the edge
of the network to get the best of both worlds
• To make multicast and broadcast easy products to use, it should be
possible to treat them as an internal optimisation capability, rather
than a service to be sold
• We should beware trying to “add value” to the network by over-
complicating its APIs.
The key takeaways
Any Questions ?
143

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Speed5G Workshop London presentation of 5G XCast

  • 1. Rory Turnbull British Telecommunications 5G-Xcast Unified Content Delivery on Fixed and Mobile Networks A view of synchronous TV delivery 118
  • 3. 120 Linear TV in decline Active viewing hours of on- demand vs live and scheduled linear TV
  • 4. 121 Live audiences are very dynamic Traffic volumes over the EE network during the England vs. Wales football match during Euro16 compared with the previous day.
  • 5. 122 “Appointment to view” broadcast audiences are very dynamic
  • 6. Appointment to view VoD has a similar profile to live and linear with a huge spike in demand when initially released Consumers want to watch together and engage in social media commentary and Traffic profile would suit carousel broadcast and/or push prepositioning And VOD too…
  • 7. 124 • Concurrent viewing of popular events drives traffic volumes – It doesn’t just change what people are watching, it drives overall demand volumes • This creates a capacity planning challenge • Broadcast and multicast can help manage peaks and simplify capacity management Observations
  • 8. 125 How to deliver event-based content?
  • 9. Traditional Broadcast Internet Two worlds • Only supports TV • Optimised network for national coverage of popular content • Highly efficient use of spectrum for simultaneous delivery at edge of network • High barrier to provisioning a new service • Only support linear delivery • One-size fits all • Supports many services • Non-optimised network for global coverage • Unicast at edge of network inefficient for simultaneous delivery • Very low barrier to provisioning a new service • Supports linear and on-demand • Highly customisable
  • 10. Live On demand Delivery 127 The rise of the global platforms
  • 11. 128 Content Delivery Networks Content Service Provider Content Delivery Network Network Service Provider End User
  • 12. 129 • Generic technology is good • Non-specialist commoditised servers • Readily passes through firewalls • Don’t require specialist software or licences • It’s the cheapest option! Global Platforms Use HTTP
  • 13. 130 But… HTTP Sub-optimal Video Streaming HTTP Timely Delivery Bitrate to match media Delivery Times Highly Unpredictable Throughput ignores media requirements What went wrong? Why not UDP + QoS?
  • 14. Organisation B 131 Cross-organisational resource reservation is challenging Organisation A Latency Priority Capacity SLA Billing Resource Accounting Commercial Relationship Data / Content
  • 15. Organisation B 132 Prefer Autonomous Resource Allocation Organisation A Resource Data / Content Internal Optimisation
  • 16. Buffer 133 Clever apps not clever networks Clever Network Clever App Throughput Variation Guaranteed Bandwidth Adaptive Bitrate Streaming Network Handover Complex Network Handover Streaming Buffer Management ABR
  • 17. 134 NSP needs capacity for many unicast streams Content Service Provider Content Delivery Network Network Service Provider End User Each user served their own unicast stream causing duplications and unnecessary load
  • 18. 135 Best of both: CDN for global - dynamic selection of multicast at edge Content Service Provider Content Delivery Network Network Service Provider End User Multicast or broadcast can be used to save capacity when streams are the same
  • 19. 136 • Combine CDN for global reach with multicast/broadcast for edge optimisation • Multicast/broadcast as internal network optimisation, rather than service to be sold • Servers and client applications work with unicast with standard Internet protocols (HTTP) • Application layer intelligence preferred over network signalling Content Delivery Framework Design Principles
  • 21. 138 Synchronous Delivery of Asynchronous requests 1 2 3 4 Edge Node Time Independent, asynchronous HTTP requests usually responded to individually Aggregate requests and serve a single response
  • 22. 139 • How do we keep end to end delay low enough for live? • How do we make it work with ABR? Quality control CDN delays UC/MC conversion MC/UC conversion Streaming buffer
  • 23. 140 • How do will it work when the content and/or transport is encrypted? • Need to avoid having visibility of content internals Security and Trust CDN delays UC/MC conversion MC/UC conversion Streaming buffer
  • 24. 141 Standards activity Significant update to Multicast operation on Demand (MooD) in Release 14 IP Multicast Adaptive Bitrate Developing Multicast ABR standard Relevant IP standards (e.g. media encapsulation, HTTP(S), multicast etc.)
  • 25. 142 • We can combine global CDNs with multicast and broadcast at the edge of the network to get the best of both worlds • To make multicast and broadcast easy products to use, it should be possible to treat them as an internal optimisation capability, rather than a service to be sold • We should beware trying to “add value” to the network by over- complicating its APIs. The key takeaways