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Introduction to Google Analytics - Training 2016
Introduction to Google Analytics - Training 2016
Introduction to Google Analytics - Training 2016
Introduction to Google Analytics - Training 2016
Introduction to Google Analytics - Training 2016
Introduction to Google Analytics - Training 2016
Introduction to Google Analytics - Training 2016
Introduction to Google Analytics - Training 2016
Introduction to Google Analytics - Training 2016
Etude TNS Ilres 2014- connected life
Etude TNS Ilres 2014- connected life
Etude TNS Ilres 2014- connected life
Etude TNS Ilres 2014- connected life
Introduction to Google Analytics - Training 2016
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Introduction to Google Analytics - Training 2016
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Views - filter data
by specific criteria
Property - one per
website/app
Account - one per
company
Apple
apple.com
Default view apple.com/de/ apple.com/fr/
Itunes.com
Default view
Documentation: https://support.google.com/analytics/answer/1009618
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Introduction to Google Analytics - Training 2016
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Acquisition ConversionsBehavior
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User
Country?
Language?
New vs.
returning?
Days since
last visit?
Device?
Documentation: https://support.google.com/analytics/answer/1012034
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Source
/medium /
campaign
Most
sessions?
Most
qualified
users?
Most
conversions?
Best
campaign
per country?
Is social
engagement
worth it?
How much
value bring
my
newsletters?
 for marketing department /executive level
: https://support.google.com/analytics/topic/3125765
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Analytics accounts that are not
properly set up/monitored can
get fake referral traffic from
spam bots !
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Content
Most seen
pages?
Top
landing
pages?
Pages /
visit?
Bounce
rate?
Which
pages
bring most
value?
Average
time on
page?
 for copy writers / marketing department
https://support.google.com/analytics/answer/2404517
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Analytics accounts that are not properly
setup/monitored can also get fake event
data from spam bots !
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E-
commerce
/ goals
Most sold
products?
Most sold
product in the
Netherlands?
Valueable
actions by
visitor?
Shopping
funnel
abandonment?
Attribution
modelling?
 for marketing department, executive level
Documentation: https://support.google.com/analytics/answer/1006230
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Introduction to Google Analytics - Training 2016
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Introduction to Google Analytics - Training 2016
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General
actions
High-level
business goals
Main goal Make more
money
Make more
conversions
Get more
visitors
Increase
conversion
rate
Have better
ROI
Optimise
AdWords CPA
Data to measure
Manageable actions
general actions
General main action Increase
conversion rate
Reduce bounce
rate
Make product
pages easier to
find
Number of
pageviews to
product page
Make content
easier to
understand
Average time on
page
Get more
qualified visitors
Have more
precise keywords
in AdWords
Bounce rate for
paid traffic
Conversion rate
for paid traffic
Introduction to Google Analytics - Training 2016
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Introduction to Google Analytics - Training 2016
Introduction to Google Analytics - Training 2016

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Introduction to Google Analytics - Training 2016