29. Views - filter data
by specific criteria
Property - one per
website/app
Account - one per
company
Apple
apple.com
Default view apple.com/de/ apple.com/fr/
Itunes.com
Default view
Documentation: https://support.google.com/analytics/answer/1009618
75. E-
commerce
/ goals
Most sold
products?
Most sold
product in the
Netherlands?
Valueable
actions by
visitor?
Shopping
funnel
abandonment?
Attribution
modelling?
for marketing department, executive level
Documentation: https://support.google.com/analytics/answer/1006230
92. Data to measure
Manageable actions
general actions
General main action Increase
conversion rate
Reduce bounce
rate
Make product
pages easier to
find
Number of
pageviews to
product page
Make content
easier to
understand
Average time on
page
Get more
qualified visitors
Have more
precise keywords
in AdWords
Bounce rate for
paid traffic
Conversion rate
for paid traffic