Open APIs and News Organizations:
A Study of Open Innovation in Online Journalism
Tanja Aitamurto
Stanford University
@TanjaAita
Seth C. Lewis
University of Minnesota
@SethCLewis
International Symposium on Online Journalism; Austin, TX; April 1, 2011

the R&D problem
for news organizations

open innovation
open APIs

four leading cases:
NPR
New York Times
Guardian
USA Today

4 key benefits

(1)
speed up internal / external
product development

(2)
find new revenue potential

(3)
leverage the brand, drive traffic

(4)
build a community of developers

challenges
mostly internal (vs. external)
more cultural than technological

takeaways:
open innovation
efficiencies
‘woven into the web’
ecosystem effects

thanks.
@TanjaAita
@SethCLewis