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Google Confidential and Proprietary
International Symposium on Online Journalism
Austin, TX
1 April 2011
Jim Gerber
Director, Strategic Partnerships, News
One Pass
Google Confidential and Proprietary
Challenges to paid content growth
2
Sustaining Traffic
Managing Access,
Revenue Models
Selling Across
Multiple Platforms
Google Confidential and Proprietary
What model to implement?
3
Google Confidential and Proprietary
The answer is:
4
It depends…
Google Confidential and Proprietary
What publishers need
5
Create once
Sell
anywhere
Google Confidential and Proprietary
Google One Pass
6
A payment and authentication platform for publishers
Google Confidential and Proprietary
One Pass vision
• New revenue stream
• Reader engagement and retention
• Lightweight technology implementation
• Multi-device/platform
• Business model flexibility
7
Google Confidential and Proprietary
Business model flexibility
8
• Subscriptions
– Variable lengths
– Auto-renewing
• Metered models (publisher controlled)
• Day pass (or other time frame)
• Pay-per-article/bundle
– Single article
– Article bundle (e.g., Premium section,
special event, vertical section)
• Print subscriber discounts (via couponing in v1)
• In-app access (per platform provider TOS)
Google Confidential and Proprietary
Roles & responsibilities
9
Google manages
authentication, payment
processing
Publisher manages
pricing, content, business
rules, customer support
Google Confidential and Proprietary
Google One Pass
Premium content experience controlled by the Publisher
10
Article Preview
By Michael D. Shear
The News Site Staff Writer
Thursday, April 8, 2010; 9:31 AM
One Pass –
powered by
Checkout
Google Confidential and Proprietary
So what is the answer?
11
Google Confidential and Proprietary
Then what can you do?
12
Experiment
and iterate
Google Confidential and Proprietary
For More Information
13
One Pass
http://www.google.com/onepass
Android
http://www.android.com/
Chrome
https://chrome.google.com/webstore
Google Confidential and Proprietary
Thank you!
14

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Gerber2011

  • 1. Google Confidential and Proprietary International Symposium on Online Journalism Austin, TX 1 April 2011 Jim Gerber Director, Strategic Partnerships, News One Pass
  • 2. Google Confidential and Proprietary Challenges to paid content growth 2 Sustaining Traffic Managing Access, Revenue Models Selling Across Multiple Platforms
  • 3. Google Confidential and Proprietary What model to implement? 3
  • 4. Google Confidential and Proprietary The answer is: 4 It depends…
  • 5. Google Confidential and Proprietary What publishers need 5 Create once Sell anywhere
  • 6. Google Confidential and Proprietary Google One Pass 6 A payment and authentication platform for publishers
  • 7. Google Confidential and Proprietary One Pass vision • New revenue stream • Reader engagement and retention • Lightweight technology implementation • Multi-device/platform • Business model flexibility 7
  • 8. Google Confidential and Proprietary Business model flexibility 8 • Subscriptions – Variable lengths – Auto-renewing • Metered models (publisher controlled) • Day pass (or other time frame) • Pay-per-article/bundle – Single article – Article bundle (e.g., Premium section, special event, vertical section) • Print subscriber discounts (via couponing in v1) • In-app access (per platform provider TOS)
  • 9. Google Confidential and Proprietary Roles & responsibilities 9 Google manages authentication, payment processing Publisher manages pricing, content, business rules, customer support
  • 10. Google Confidential and Proprietary Google One Pass Premium content experience controlled by the Publisher 10 Article Preview By Michael D. Shear The News Site Staff Writer Thursday, April 8, 2010; 9:31 AM One Pass – powered by Checkout
  • 11. Google Confidential and Proprietary So what is the answer? 11
  • 12. Google Confidential and Proprietary Then what can you do? 12 Experiment and iterate
  • 13. Google Confidential and Proprietary For More Information 13 One Pass http://www.google.com/onepass Android http://www.android.com/ Chrome https://chrome.google.com/webstore
  • 14. Google Confidential and Proprietary Thank you! 14