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#nohacefaltapapel
It all began here: Austin, April 2014
ideas on media innovation
by @mariaramirezny and @eduardosuarez
elespañol
We were born on January 10th 2015.
Crowdfunding campaign
• January 10th - March 1st
• $3.1m. 5,500 people
• World record for journalism
A European trend
• ‘De Correspondent’. Netherlands, 2013: $1.4m, 18,000 people
• ‘Krautreporter’. Germany, 2014: $1.1m, 17...
Our model
• Equity crowdfunding
• Anyone could invest between $106 and $10,600
• A small platform from Barcelona
How the money came in
Our fundraising
day by day
A strong beginning
and a final sprint
Our fundraising by the hour
Our fundraising by region
Our fundraising by country
How did we do it?
1. Social media: no barriers
2. A blog: a taste of what we would like to do
3. A powerful message: press...
100k followers in 100 days
Our Twitter welcome
Facebook recruitment
Our newsroom on Instagram
Sharing how we build our project from scratch
Our soundtrack on Spotify
Why did we do it?
1. Raise money
2. Strengthen our independence
3. Engage our community
4. Find early subscribers
5. Build...
Thank you
You can follow us here
elespanol.com
@elespanolcom
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Ramirez

ISOJ 2015

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Ramirez

  1. 1. #nohacefaltapapel It all began here: Austin, April 2014 ideas on media innovation by @mariaramirezny and @eduardosuarez
  2. 2. elespañol We were born on January 10th 2015.
  3. 3. Crowdfunding campaign • January 10th - March 1st • $3.1m. 5,500 people • World record for journalism
  4. 4. A European trend • ‘De Correspondent’. Netherlands, 2013: $1.4m, 18,000 people • ‘Krautreporter’. Germany, 2014: $1.1m, 17,000 people • ‘Direkt 36’. Hungary, 2015: $30,000, 900 people
  5. 5. Our model • Equity crowdfunding • Anyone could invest between $106 and $10,600 • A small platform from Barcelona
  6. 6. How the money came in
  7. 7. Our fundraising day by day A strong beginning and a final sprint
  8. 8. Our fundraising by the hour
  9. 9. Our fundraising by region
  10. 10. Our fundraising by country
  11. 11. How did we do it? 1. Social media: no barriers 2. A blog: a taste of what we would like to do 3. A powerful message: press freedom 4. A favorable context: Spanish discontent 5. A popular (and fired) editor: a journalist against power 6. A promise of something really new: a different newspaper 7. A newsletter: a personal touch
  12. 12. 100k followers in 100 days Our Twitter welcome
  13. 13. Facebook recruitment
  14. 14. Our newsroom on Instagram Sharing how we build our project from scratch
  15. 15. Our soundtrack on Spotify
  16. 16. Why did we do it? 1. Raise money 2. Strengthen our independence 3. Engage our community 4. Find early subscribers 5. Build an open news organization
  17. 17. Thank you You can follow us here elespanol.com @elespanolcom

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