Geostrategic significance of South Asian countries.ppt
Salaverria
1. All for one and one for all?
A Spanish experience of research about media convergence
Ramón Salaverría
rsalaver@unav.es
9th International Symposyum on Online Journalism.
Austin (Texas), 5th April 2008
2. 1st
research project
“The impact of the Internet
on the mass media in Spain”
(Funded by MCyT/MEC 2002-05)
Main results:
National census of online media (01/2005)
A multidisciplinary analysis of the first decade of online
media in Spain (1995-2005)
4 universities (UPV, USC, UMA, UN); 15 researchers
7. type of content, by region
General information
Specialized information
Europe
Spain
8. type of content, by region
General information
Specialized information
Catalonia
9. type of content, by region
General information
Specialized information
Catalonia
10. type of content, by region
General information
Specialized information
Catalonia
Madrid
11. type of content, by cathegory
Specialized content online media %
Culture 120 23,4%
Leisure & travel 51 9,9%
Economy 49 9,6%
Communication & media 45 8,8%
Services 43 8,4%
Sports 40 7,8%
Science, health & technology 35 6,8%
Society 34 6,6%
New technologies 25 4,9%
Childhood 19 3,7%
New social trends 18 3,5%
Poitics 10 2,0%
Religion 10 2,0%
Law 4 0,8%
Other 10 2,0%
TOTAL 513 100%
12. online media %
Spanish 972 76,3%
Catalan 148 11,6%
Basque 57 4,5%
Galician 29 2,3%
English 11 0,9%
German 7 0,5%
Other & bilingual 50 3,9%
language
16. 2nd
research project
“Digital convergence on the media”
(MEC 2006-09)
Expected results:
A comprehensive understanding of convergence processes
and a proposal of theoretical definition
Analysis of main media convergence cases in Spain (2009)
39. Now, we finally have a comprehensive
DEFINITION of CONVERGENCE
40. Media convergence is a multidimensional process
which, facilitated by the implementation of digital
technologies of telecommunication, involves the
technological, management, professional and
editorial spheres of the mass media, favouring an
integration of tools, spaces, work methods and
languages, so journalists produce contents that are
distributed through multiple platforms, using the
specific language of each one.
41. Now, our research question is:
is this happening in Spain? To what
extent?
That’s our goal
for the forthcoming months
46. • Media convergence is inevitable
• However, convergence is a process that consists
of different spheres
• And each sphere has different levels of
development, from a minimum to a maximum
• Media groups have to decide what is the level of
convergence that they need in each sphere
• Confusing convergence and integration may be
the cause of big management mistakes
Final thoughts
47. Final thoughts
Many media
Uncoordinated newsrooms
(not necessarily separated)
Redundancy
Medium-ruled journalism
True multimedia
Coordinated newsrooms
(not necessarily integrated)
Complementarity
Content-ruled journalism
BEFORE AFTER
Convergence will produce shifts like...
48. If people want information
beamed directly into their
minds, we will create a
cerebral cortex edition.
“
”Arthur Sulzberger Jr.
Chairman of The New York Times Co., 2002
49. CONTACT
Ramón Salaverría, PhD
rsalaver@unav.es
Facultad de Comunicación
Universidad de Navarra
E-31080 Pamplona, Navarra
SPAIN
Phone: (+34) 948 425 617
Personal info: http://www.unav.es/fcom/profesores/salaverria.htm
9th International Symposyum on Online Journalism.
Austin (Texas), 5th April 2008
