SlideShare une entreprise Scribd logo
1  sur  26
Télécharger pour lire hors ligne
More content, more channels, more chill.
Your 2022 self-care guide to content management.
Today’s panelists.
Monica Raszyk.
Director of Product Marketing
Kontent by Kentico
Zaneta Styblova.
Creative Writer
Kontent by Kentico
Lukas Turek.
Product Manager
Kontent by Kentico
Enable your marketers.
The Kontent platform makes it easier for business users to plan
and publish compelling content using streamlined workflows
Unify your teams.
Governance and control meet independence and agility. This is
unified content management at scale.
Free up your developers.
Decoupling content from code lets developers create engaging
experiences for every channel using their favorite technologies
Your content.
Better, faster, at
scale.
With Kontent by
Kentico.
Questions or comments?
Drop them in the chat anytime.
The agenda for
today’s conversation.
The challenges of content.
What are 1,600 content professionals dealing with
when it comes to content management in 2022?
Live walkthrough of workflows in Kontent.
How does setting multiple workflows help large teams
manage their content operations?
More tips for your best content yet.
What can you do to make sure next year’s content
strategy is your best yet?
QUICK POLL
How are you feeling about your
2022 content strategy?
A. Totally chill and stress-free
B. A little bit stressed, there’s a lot to on my plate!
C. 🤷 🤷
Today, we’re responsible for more content & more channels.
How are content professionals feeling?
35%
of content professionals
feel they need to have
clearer goals for content
84%
state their content
operations needed to
change in 2021
95%
believe using better tools
would improve their
content operations
The State of Content Strategy 2021; 1,051 respondents State of the Headless CMS Market 2021; 1,609 respondents
The State of Content Strategy 2021; 1,051 respondents
We surveyed 1,600+ content
professionals to understand
what else they’re dealing with.
Content professionals feel there is a
lot to improve when it comes to
collaboration.
When asked about the challenges they face
when sharing objects across teams,
departments, and/or regions:
• Know-how, team coordination and
communication, and managing teams were
top concerns
• They’re also experiencing issues with hard-
to-use tools, new systems, and features
And they know the right solution can
support them.
According to respondents, using better tools could improve
their ability to:
• Update website content
• Deliver it to other channels
• Share it across the organization
• Keep it consistent everywhere
72% state their organization uses multilingual/localized
content to promote their products and services,
which increases the need for effective management and
collaboration
Good news! Content reuse is being
adopted as a best practice.
Content professionals say their organization most often
reuses:
• Assets such as PDFs and images (61%)
• Content (59%)
across teams, departments, and/or regions
A round of applause! 👏
Content reuse is an excellent way to squeeze more value out
of the quality stuff that your team has produced, ensuring
consistency and accurate, up-to-date information
“When we create something, we think:
Will our customers thank us for this?”
Ann Handley.
Author. Marketer. Chief Content Officer waging a war on content mediocrity.
• Delivers relevant content
based on unique pet profiles,
24x7 VetChat, pet insurance,
auto-delivery, and more
• Seamless integration
between Kontent & Shopify
Plus provides personalized
shopping experiences
Personalizing e-commerce
experiences for pet lovers.
Read the full customer sucess story.
An omnichannel e-commerce platform
for a retailer with 160 stores.
Hartlauer’s content
available across all
possible platforms and
devices
Kontent integrated
with Salesforce,
Bynder, inRiver
Physical stores now
offer connected
services while online
shopping reflects the
in-store experience
Average basket size
25% increase
Web shop visits
50% increase
Read the full customer sucess story.
How can you get the most
out of your content?
The value of workflows and a first look at
how to set multiple workflows in Kontent.
First things first.
Workflows make content creation
much smoother.
• Keep processes moving, no matter how complex
• Improve the way large and/or remote teams
work together
• Reduce bottlenecks and delays
• Ensure that content is consistent and on-brand
• Support content reuse opportunities
Ready for publishing
Workflows aren’t one-size-fits-all.
Teams need the flexibility to set multiple workflows,
depending on team structure, approvers involved,
legal requirements, global/local considerations,
content types, and more.
Decide levels of
approvals depending
on the subject matter
Know who’s involved
in the process, both
internal and external
Define permissions to
keep processes secure
and governed
Tips.
How to create the right
workflows for your content. Content typically with
a strict approval process
Job descriptions, press/media releases,
product information, short-form medical
content, and user-generated content
Content typically with
a lighter approval process
FAQs, social media posts, and buttons
How can teams come
together to create better
content in 2022?
“One of the best ways to sabotage your content
is to not tie it to your goals. Know why you’re
creating content.”
Ellen Gomes
Sr Content Marketing Manager, Glint Inc
The Results
Reusable components
help improve content
consistency. And it only
takes 2-4 weeks to get new
websites up
The Why
For universities, content has
to be consistent, up-to-
date, and easy to digest.
There’s a lot to lose if
information is not accurate.
“Kontent by Kentico allows our editors to focus
on their content while the User Experience Team
focuses on creating the best flow for all website
visitors.
This means content gets created faster and it fits
into whatever journey the team has designed for
each audience.”
Peter Olivier
Senior Information Analyst, VU Amsterdam
Read the full customer sucess story.
Content management in 2022
considers how technology,
processes, and people fit
together.
Tip. Remove bottlenecks to approve this content more quickly, streamlining communication with central tools
Tip.
Map content reuse
opportunities as
part of your
content strategy
• What different types of value can
be pulled from single piece of
content?
• What type of workflows and
approvals are required?
Tips for chill, smooth content management.
Get everyone working
with the same set of tools
to reduce feedback loops
How do you currently give and
get feedback?
How many tools are you using
right now? Why?
Who has access to your
collaboration tools?
Map content reuse
opportunities as part of
your content strategy
What opportunities are
available?
What types of content can be
templatized?
Are your content items and
assets findable and usable?
Understand customers’
expectations and
behaviors online
How have their behaviors
changed this year?
What are their new preferred
channels?
What can be personalized?
Monitor bottlenecks in the
process in order to
correct inefficiencies
Do you have a defined process
for different types of content?
How long does your current
feedback process take?
Are there clear roles defined
when approving content?
Thank you! Q&A.
Monica Raszyk.
Director of Product Marketing
Kontent by Kentico
Zaneta Styblova.
Creative Writer
Kontent by Kentico
Lukas Turek.
Product Manager
Kontent by Kentico

Contenu connexe

Tendances

Why Your Content Marketing Strategy Needs a Strong Listening Culture #lavacon
Why Your Content Marketing Strategy Needs a Strong Listening Culture #lavaconWhy Your Content Marketing Strategy Needs a Strong Listening Culture #lavacon
Why Your Content Marketing Strategy Needs a Strong Listening Culture #lavaconMarisa Peacock
 
Delivering Your Content Strategy: Effective Documentation and Deliverables (C...
Delivering Your Content Strategy: Effective Documentation and Deliverables (C...Delivering Your Content Strategy: Effective Documentation and Deliverables (C...
Delivering Your Content Strategy: Effective Documentation and Deliverables (C...Kim Marques
 
The Industrial Supplier's Guide to Online Marketing Success | GlobalSpec
The Industrial Supplier's Guide to Online Marketing Success | GlobalSpecThe Industrial Supplier's Guide to Online Marketing Success | GlobalSpec
The Industrial Supplier's Guide to Online Marketing Success | GlobalSpecChristianJHaight
 
5 Ways to Integrate SlideShare Into Your Content Strategy
5 Ways to Integrate SlideShare Into Your Content Strategy5 Ways to Integrate SlideShare Into Your Content Strategy
5 Ways to Integrate SlideShare Into Your Content StrategyMarsden Marketing
 
Content Strategy for the Web
Content Strategy for the WebContent Strategy for the Web
Content Strategy for the WebKaren McGrane
 
Chapter 15: Govern, Plan and Maintain Your Content
Chapter 15: Govern, Plan and Maintain Your ContentChapter 15: Govern, Plan and Maintain Your Content
Chapter 15: Govern, Plan and Maintain Your ContentGatherContent
 
Genewa Presentation : Light Color Version
Genewa Presentation : Light Color VersionGenewa Presentation : Light Color Version
Genewa Presentation : Light Color VersionMadlis
 
LavaCon 2015 - Successfully Delivering a Personalized Content Experience: Fro...
LavaCon 2015 - Successfully Delivering a Personalized Content Experience: Fro...LavaCon 2015 - Successfully Delivering a Personalized Content Experience: Fro...
LavaCon 2015 - Successfully Delivering a Personalized Content Experience: Fro...Vasont Systems
 
Genewa Presentation : Dark Color Version
Genewa Presentation : Dark Color VersionGenewa Presentation : Dark Color Version
Genewa Presentation : Dark Color VersionMadlis
 
The World of Content Strategy
The World of Content StrategyThe World of Content Strategy
The World of Content StrategyErin Scime
 
Global Content Marketing
Global Content MarketingGlobal Content Marketing
Global Content MarketingRebecca Lieb
 
LinkedIn Content Marketing 2.0 Seminar: Five Tactics to Ramp & Scale Your Con...
LinkedIn Content Marketing 2.0 Seminar: Five Tactics to Ramp & Scale Your Con...LinkedIn Content Marketing 2.0 Seminar: Five Tactics to Ramp & Scale Your Con...
LinkedIn Content Marketing 2.0 Seminar: Five Tactics to Ramp & Scale Your Con...LinkedIn Singapore
 
Xerox promotional communication services 2017
Xerox promotional communication services 2017Xerox promotional communication services 2017
Xerox promotional communication services 2017Nicolas Beriault
 
Ensuring success with your component content management system
Ensuring success with your component content management systemEnsuring success with your component content management system
Ensuring success with your component content management systemScriptorium Publishing
 

Tendances (16)

Why Your Content Marketing Strategy Needs a Strong Listening Culture #lavacon
Why Your Content Marketing Strategy Needs a Strong Listening Culture #lavaconWhy Your Content Marketing Strategy Needs a Strong Listening Culture #lavacon
Why Your Content Marketing Strategy Needs a Strong Listening Culture #lavacon
 
Delivering Your Content Strategy: Effective Documentation and Deliverables (C...
Delivering Your Content Strategy: Effective Documentation and Deliverables (C...Delivering Your Content Strategy: Effective Documentation and Deliverables (C...
Delivering Your Content Strategy: Effective Documentation and Deliverables (C...
 
The Industrial Supplier's Guide to Online Marketing Success | GlobalSpec
The Industrial Supplier's Guide to Online Marketing Success | GlobalSpecThe Industrial Supplier's Guide to Online Marketing Success | GlobalSpec
The Industrial Supplier's Guide to Online Marketing Success | GlobalSpec
 
5 Ways to Integrate SlideShare Into Your Content Strategy
5 Ways to Integrate SlideShare Into Your Content Strategy5 Ways to Integrate SlideShare Into Your Content Strategy
5 Ways to Integrate SlideShare Into Your Content Strategy
 
Content Strategy for the Web
Content Strategy for the WebContent Strategy for the Web
Content Strategy for the Web
 
Chapter 15: Govern, Plan and Maintain Your Content
Chapter 15: Govern, Plan and Maintain Your ContentChapter 15: Govern, Plan and Maintain Your Content
Chapter 15: Govern, Plan and Maintain Your Content
 
Creating and executing a great content strategy
Creating and executing a great content strategyCreating and executing a great content strategy
Creating and executing a great content strategy
 
Genewa Presentation : Light Color Version
Genewa Presentation : Light Color VersionGenewa Presentation : Light Color Version
Genewa Presentation : Light Color Version
 
LavaCon 2015 - Successfully Delivering a Personalized Content Experience: Fro...
LavaCon 2015 - Successfully Delivering a Personalized Content Experience: Fro...LavaCon 2015 - Successfully Delivering a Personalized Content Experience: Fro...
LavaCon 2015 - Successfully Delivering a Personalized Content Experience: Fro...
 
Genewa Presentation : Dark Color Version
Genewa Presentation : Dark Color VersionGenewa Presentation : Dark Color Version
Genewa Presentation : Dark Color Version
 
The World of Content Strategy
The World of Content StrategyThe World of Content Strategy
The World of Content Strategy
 
Content Strategy Final (2)
Content Strategy Final (2)Content Strategy Final (2)
Content Strategy Final (2)
 
Global Content Marketing
Global Content MarketingGlobal Content Marketing
Global Content Marketing
 
LinkedIn Content Marketing 2.0 Seminar: Five Tactics to Ramp & Scale Your Con...
LinkedIn Content Marketing 2.0 Seminar: Five Tactics to Ramp & Scale Your Con...LinkedIn Content Marketing 2.0 Seminar: Five Tactics to Ramp & Scale Your Con...
LinkedIn Content Marketing 2.0 Seminar: Five Tactics to Ramp & Scale Your Con...
 
Xerox promotional communication services 2017
Xerox promotional communication services 2017Xerox promotional communication services 2017
Xerox promotional communication services 2017
 
Ensuring success with your component content management system
Ensuring success with your component content management systemEnsuring success with your component content management system
Ensuring success with your component content management system
 

Similaire à More Content, More Channels, More Chill: Your 2022 Self-Care Guide to Content Management.

LavaCon 2017 - Future-proof Your Content: Beyond Traditional Publishing for S...
LavaCon 2017 - Future-proof Your Content: Beyond Traditional Publishing for S...LavaCon 2017 - Future-proof Your Content: Beyond Traditional Publishing for S...
LavaCon 2017 - Future-proof Your Content: Beyond Traditional Publishing for S...Jack Molisani
 
Secrets Of Successful Portal Implementations Dec2008
Secrets Of Successful Portal Implementations   Dec2008Secrets Of Successful Portal Implementations   Dec2008
Secrets Of Successful Portal Implementations Dec2008Susan Hanley
 
Social intranet content management by Toby Ward
Social intranet content management by Toby WardSocial intranet content management by Toby Ward
Social intranet content management by Toby WardPrescient Digital Media
 
Welocalize ready-for-global-marketing-guide-to-web-localization
Welocalize ready-for-global-marketing-guide-to-web-localizationWelocalize ready-for-global-marketing-guide-to-web-localization
Welocalize ready-for-global-marketing-guide-to-web-localizationMichael Chugranis
 
Welocalize-Ready-for-Global-Marketing-Guide-to-Web-Localization
Welocalize-Ready-for-Global-Marketing-Guide-to-Web-LocalizationWelocalize-Ready-for-Global-Marketing-Guide-to-Web-Localization
Welocalize-Ready-for-Global-Marketing-Guide-to-Web-LocalizationLynne McKie
 
Great CX requires pesonalization
Great CX requires pesonalizationGreat CX requires pesonalization
Great CX requires pesonalizationFrosmo
 
Harnessing the content beast – Content marketing in the multiscreen world
Harnessing the content beast – Content marketing in the multiscreen worldHarnessing the content beast – Content marketing in the multiscreen world
Harnessing the content beast – Content marketing in the multiscreen worldThomas Robbins
 
Are you a CEO without a Corporate Content Strategy?
Are you a CEO without a Corporate Content Strategy?Are you a CEO without a Corporate Content Strategy?
Are you a CEO without a Corporate Content Strategy?Rakesh Shukla
 
Beyond writing content strategy in technical communication
Beyond writing  content strategy in technical communicationBeyond writing  content strategy in technical communication
Beyond writing content strategy in technical communicationCarolina Chapter of STC
 
What You Need To Know Digital Signage 2012
What You Need To Know Digital Signage 2012What You Need To Know Digital Signage 2012
What You Need To Know Digital Signage 2012KaraTarantino
 
May 2021 Webinar core elements of a sustainable content hub
May 2021 Webinar core elements of a sustainable content hubMay 2021 Webinar core elements of a sustainable content hub
May 2021 Webinar core elements of a sustainable content hubBarry Loekenbach
 
4) Placing a digital platform at the heart of organisational change with Oxfa...
4) Placing a digital platform at the heart of organisational change with Oxfa...4) Placing a digital platform at the heart of organisational change with Oxfa...
4) Placing a digital platform at the heart of organisational change with Oxfa...Code Computerlove
 
The Communications Manager's Toolbox
The Communications Manager's ToolboxThe Communications Manager's Toolbox
The Communications Manager's ToolboxEeshita Grover
 
Content Strategy 2015: Marketing, Mobile, and the Enterprise
Content Strategy 2015: Marketing, Mobile, and the EnterpriseContent Strategy 2015: Marketing, Mobile, and the Enterprise
Content Strategy 2015: Marketing, Mobile, and the EnterpriseKristina Halvorson
 
Real World Examples of Succesful Enterprise Content Management Strategies
Real World Examples of Succesful Enterprise Content Management StrategiesReal World Examples of Succesful Enterprise Content Management Strategies
Real World Examples of Succesful Enterprise Content Management StrategiesBrian Huff
 
B2B Content Metrics & KPIs You Can Take To The C-Suite
B2B Content Metrics & KPIs You Can Take To The C-SuiteB2B Content Metrics & KPIs You Can Take To The C-Suite
B2B Content Metrics & KPIs You Can Take To The C-SuiteG3 Communications
 
The B2B Content Curation and Distribution Workbook v2 - Reduced (1)
The B2B Content Curation and Distribution Workbook v2 - Reduced (1)The B2B Content Curation and Distribution Workbook v2 - Reduced (1)
The B2B Content Curation and Distribution Workbook v2 - Reduced (1)Geredith Gonzalez
 
Transforming-UX-with-Content-Strategy
Transforming-UX-with-Content-StrategyTransforming-UX-with-Content-Strategy
Transforming-UX-with-Content-StrategyBrenda Lee Intengan
 
The Next Generation of Content Strategy: Omnichannel, Performance-Driven Cont...
The Next Generation of Content Strategy: Omnichannel, Performance-Driven Cont...The Next Generation of Content Strategy: Omnichannel, Performance-Driven Cont...
The Next Generation of Content Strategy: Omnichannel, Performance-Driven Cont...Kevin Nichols
 

Similaire à More Content, More Channels, More Chill: Your 2022 Self-Care Guide to Content Management. (20)

LavaCon 2017 - Future-proof Your Content: Beyond Traditional Publishing for S...
LavaCon 2017 - Future-proof Your Content: Beyond Traditional Publishing for S...LavaCon 2017 - Future-proof Your Content: Beyond Traditional Publishing for S...
LavaCon 2017 - Future-proof Your Content: Beyond Traditional Publishing for S...
 
Developing a Solid Content Strategy
Developing a Solid Content StrategyDeveloping a Solid Content Strategy
Developing a Solid Content Strategy
 
Secrets Of Successful Portal Implementations Dec2008
Secrets Of Successful Portal Implementations   Dec2008Secrets Of Successful Portal Implementations   Dec2008
Secrets Of Successful Portal Implementations Dec2008
 
Social intranet content management by Toby Ward
Social intranet content management by Toby WardSocial intranet content management by Toby Ward
Social intranet content management by Toby Ward
 
Welocalize ready-for-global-marketing-guide-to-web-localization
Welocalize ready-for-global-marketing-guide-to-web-localizationWelocalize ready-for-global-marketing-guide-to-web-localization
Welocalize ready-for-global-marketing-guide-to-web-localization
 
Welocalize-Ready-for-Global-Marketing-Guide-to-Web-Localization
Welocalize-Ready-for-Global-Marketing-Guide-to-Web-LocalizationWelocalize-Ready-for-Global-Marketing-Guide-to-Web-Localization
Welocalize-Ready-for-Global-Marketing-Guide-to-Web-Localization
 
Great CX requires pesonalization
Great CX requires pesonalizationGreat CX requires pesonalization
Great CX requires pesonalization
 
Harnessing the content beast – Content marketing in the multiscreen world
Harnessing the content beast – Content marketing in the multiscreen worldHarnessing the content beast – Content marketing in the multiscreen world
Harnessing the content beast – Content marketing in the multiscreen world
 
Are you a CEO without a Corporate Content Strategy?
Are you a CEO without a Corporate Content Strategy?Are you a CEO without a Corporate Content Strategy?
Are you a CEO without a Corporate Content Strategy?
 
Beyond writing content strategy in technical communication
Beyond writing  content strategy in technical communicationBeyond writing  content strategy in technical communication
Beyond writing content strategy in technical communication
 
What You Need To Know Digital Signage 2012
What You Need To Know Digital Signage 2012What You Need To Know Digital Signage 2012
What You Need To Know Digital Signage 2012
 
May 2021 Webinar core elements of a sustainable content hub
May 2021 Webinar core elements of a sustainable content hubMay 2021 Webinar core elements of a sustainable content hub
May 2021 Webinar core elements of a sustainable content hub
 
4) Placing a digital platform at the heart of organisational change with Oxfa...
4) Placing a digital platform at the heart of organisational change with Oxfa...4) Placing a digital platform at the heart of organisational change with Oxfa...
4) Placing a digital platform at the heart of organisational change with Oxfa...
 
The Communications Manager's Toolbox
The Communications Manager's ToolboxThe Communications Manager's Toolbox
The Communications Manager's Toolbox
 
Content Strategy 2015: Marketing, Mobile, and the Enterprise
Content Strategy 2015: Marketing, Mobile, and the EnterpriseContent Strategy 2015: Marketing, Mobile, and the Enterprise
Content Strategy 2015: Marketing, Mobile, and the Enterprise
 
Real World Examples of Succesful Enterprise Content Management Strategies
Real World Examples of Succesful Enterprise Content Management StrategiesReal World Examples of Succesful Enterprise Content Management Strategies
Real World Examples of Succesful Enterprise Content Management Strategies
 
B2B Content Metrics & KPIs You Can Take To The C-Suite
B2B Content Metrics & KPIs You Can Take To The C-SuiteB2B Content Metrics & KPIs You Can Take To The C-Suite
B2B Content Metrics & KPIs You Can Take To The C-Suite
 
The B2B Content Curation and Distribution Workbook v2 - Reduced (1)
The B2B Content Curation and Distribution Workbook v2 - Reduced (1)The B2B Content Curation and Distribution Workbook v2 - Reduced (1)
The B2B Content Curation and Distribution Workbook v2 - Reduced (1)
 
Transforming-UX-with-Content-Strategy
Transforming-UX-with-Content-StrategyTransforming-UX-with-Content-Strategy
Transforming-UX-with-Content-Strategy
 
The Next Generation of Content Strategy: Omnichannel, Performance-Driven Cont...
The Next Generation of Content Strategy: Omnichannel, Performance-Driven Cont...The Next Generation of Content Strategy: Omnichannel, Performance-Driven Cont...
The Next Generation of Content Strategy: Omnichannel, Performance-Driven Cont...
 

Dernier

Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxUdaiappa Ramachandran
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 

Dernier (20)

Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptx
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 

More Content, More Channels, More Chill: Your 2022 Self-Care Guide to Content Management.

  • 1. More content, more channels, more chill. Your 2022 self-care guide to content management.
  • 2. Today’s panelists. Monica Raszyk. Director of Product Marketing Kontent by Kentico Zaneta Styblova. Creative Writer Kontent by Kentico Lukas Turek. Product Manager Kontent by Kentico
  • 3. Enable your marketers. The Kontent platform makes it easier for business users to plan and publish compelling content using streamlined workflows Unify your teams. Governance and control meet independence and agility. This is unified content management at scale. Free up your developers. Decoupling content from code lets developers create engaging experiences for every channel using their favorite technologies Your content. Better, faster, at scale. With Kontent by Kentico.
  • 4. Questions or comments? Drop them in the chat anytime.
  • 5. The agenda for today’s conversation. The challenges of content. What are 1,600 content professionals dealing with when it comes to content management in 2022? Live walkthrough of workflows in Kontent. How does setting multiple workflows help large teams manage their content operations? More tips for your best content yet. What can you do to make sure next year’s content strategy is your best yet?
  • 6. QUICK POLL How are you feeling about your 2022 content strategy? A. Totally chill and stress-free B. A little bit stressed, there’s a lot to on my plate! C. 🤷 🤷
  • 7. Today, we’re responsible for more content & more channels. How are content professionals feeling? 35% of content professionals feel they need to have clearer goals for content 84% state their content operations needed to change in 2021 95% believe using better tools would improve their content operations The State of Content Strategy 2021; 1,051 respondents State of the Headless CMS Market 2021; 1,609 respondents The State of Content Strategy 2021; 1,051 respondents
  • 8. We surveyed 1,600+ content professionals to understand what else they’re dealing with.
  • 9. Content professionals feel there is a lot to improve when it comes to collaboration. When asked about the challenges they face when sharing objects across teams, departments, and/or regions: • Know-how, team coordination and communication, and managing teams were top concerns • They’re also experiencing issues with hard- to-use tools, new systems, and features
  • 10. And they know the right solution can support them. According to respondents, using better tools could improve their ability to: • Update website content • Deliver it to other channels • Share it across the organization • Keep it consistent everywhere 72% state their organization uses multilingual/localized content to promote their products and services, which increases the need for effective management and collaboration
  • 11. Good news! Content reuse is being adopted as a best practice. Content professionals say their organization most often reuses: • Assets such as PDFs and images (61%) • Content (59%) across teams, departments, and/or regions A round of applause! 👏 Content reuse is an excellent way to squeeze more value out of the quality stuff that your team has produced, ensuring consistency and accurate, up-to-date information
  • 12. “When we create something, we think: Will our customers thank us for this?” Ann Handley. Author. Marketer. Chief Content Officer waging a war on content mediocrity.
  • 13. • Delivers relevant content based on unique pet profiles, 24x7 VetChat, pet insurance, auto-delivery, and more • Seamless integration between Kontent & Shopify Plus provides personalized shopping experiences Personalizing e-commerce experiences for pet lovers. Read the full customer sucess story.
  • 14. An omnichannel e-commerce platform for a retailer with 160 stores. Hartlauer’s content available across all possible platforms and devices Kontent integrated with Salesforce, Bynder, inRiver Physical stores now offer connected services while online shopping reflects the in-store experience Average basket size 25% increase Web shop visits 50% increase Read the full customer sucess story.
  • 15. How can you get the most out of your content? The value of workflows and a first look at how to set multiple workflows in Kontent.
  • 16. First things first. Workflows make content creation much smoother. • Keep processes moving, no matter how complex • Improve the way large and/or remote teams work together • Reduce bottlenecks and delays • Ensure that content is consistent and on-brand • Support content reuse opportunities
  • 17. Ready for publishing Workflows aren’t one-size-fits-all. Teams need the flexibility to set multiple workflows, depending on team structure, approvers involved, legal requirements, global/local considerations, content types, and more. Decide levels of approvals depending on the subject matter Know who’s involved in the process, both internal and external Define permissions to keep processes secure and governed Tips.
  • 18. How to create the right workflows for your content. Content typically with a strict approval process Job descriptions, press/media releases, product information, short-form medical content, and user-generated content Content typically with a lighter approval process FAQs, social media posts, and buttons
  • 19. How can teams come together to create better content in 2022?
  • 20. “One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.” Ellen Gomes Sr Content Marketing Manager, Glint Inc
  • 21. The Results Reusable components help improve content consistency. And it only takes 2-4 weeks to get new websites up The Why For universities, content has to be consistent, up-to- date, and easy to digest. There’s a lot to lose if information is not accurate. “Kontent by Kentico allows our editors to focus on their content while the User Experience Team focuses on creating the best flow for all website visitors. This means content gets created faster and it fits into whatever journey the team has designed for each audience.” Peter Olivier Senior Information Analyst, VU Amsterdam Read the full customer sucess story.
  • 22. Content management in 2022 considers how technology, processes, and people fit together.
  • 23. Tip. Remove bottlenecks to approve this content more quickly, streamlining communication with central tools
  • 24. Tip. Map content reuse opportunities as part of your content strategy • What different types of value can be pulled from single piece of content? • What type of workflows and approvals are required?
  • 25. Tips for chill, smooth content management. Get everyone working with the same set of tools to reduce feedback loops How do you currently give and get feedback? How many tools are you using right now? Why? Who has access to your collaboration tools? Map content reuse opportunities as part of your content strategy What opportunities are available? What types of content can be templatized? Are your content items and assets findable and usable? Understand customers’ expectations and behaviors online How have their behaviors changed this year? What are their new preferred channels? What can be personalized? Monitor bottlenecks in the process in order to correct inefficiencies Do you have a defined process for different types of content? How long does your current feedback process take? Are there clear roles defined when approving content?
  • 26. Thank you! Q&A. Monica Raszyk. Director of Product Marketing Kontent by Kentico Zaneta Styblova. Creative Writer Kontent by Kentico Lukas Turek. Product Manager Kontent by Kentico