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Social Drink-Up ! #8 - BlaBlaCar, from desktop to mobile first - Laure Wagner

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Ce qui nous intéresse avant tout, c’est de savoir pourquoi BlaBlaCar se dit “Mobile First” ?
Lancé en 2006, la startup de covoiturage n’attend pas plus d’un an avant d’adapter son site au mobile. En 2009, l’application BlaBlaCar est disponible sur l’Appstore puis quelques temps après en version Android. L’application a une fonction utilitaire car elle permet de réserver ses trajets en tout lieu et à tout moment, ce qui est pratique pour les voyageurs et conducteurs souvent en déplacement. Cette mobilité a également eu un impact surprenant sur le nombre de réservation last minute : ce dernier a augmenté considérablement grâce à l’accès aux réservations via mobile.

Une présentation de Laure Wagner, Corporate Communication Manager chez BlaBlaCar.

Publié dans : Marketing
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Social Drink-Up ! #8 - BlaBlaCar, from desktop to mobile first - Laure Wagner

  1. 1. From desktop to mobile first Laure Wagner @BlaBlaCar_FR @laurewagner
  2. 2. 90€ 30€ 30€ 30€ @BlaBlaCarNL 0€ What is ridesharing?
  3. 3. People Powered Travel A travel search engine A trusted community @BlaBlaCarNL
  4. 4. A fast growing community @BlaBlaCar_FR
  5. 5. 14 countries
  6. 6. WHO?
  7. 7. @BlaBlaCarNL 33 y.o. AVERAGE AGE OF OUR NEW MEMBERS IN 2014 Who rideshares?
  8. 8. IMPACT
  9. 9. impact @BlaBlaCarNL
  10. 10. Impact @BlaBlaCar_FR
  11. 11. Why mobile first ?
  12. 12. History } 2006 : launch of the website } 2007 : 1st Mobile version } 2009 : 1st iPhone app } 2010 : 1st android app } 2014 : New versions
  13. 13. } Mobility service } Better UX } Easy to call the co-riders } Reactive : push alterts } Actions in the car } Growing usage } Available in emerging countries Why
  14. 14. Mobile first } 2nd employee was our iPhone developper } 2 scrum teams internally } All teams thinking « mobile » HR
  15. 15. Mobile first } New features are design for mobile first } Then declined for web Product innovation
  16. 16. Relation membre } Same service than desktop } Innovation to come : HOWTANK Support
  17. 17. Les écueils rencontrés } Last minute Booking } 2G in India: our 15k app was to heavy Suprises
  18. 18. Marketing }  50% of digital campain of mobile }  Facebook campaign : 50% mobile (download push) }  Display in RTB (A.Mob, Ligatus, mediasmart) }  New parterships have to be mobile Mobile marketing
  19. 19. Mobile marketing
  20. 20. Mobile marketing
  21. 21. Subway campain
  22. 22. TV spot
  23. 23. « classic » launches
  24. 24. BlaBlaCar.fr
  25. 25. BlaBlaCar.com
  26. 26. Mobile first launches
  27. 27. BlaBlaCar.com.tr
  28. 28. BlaBlaCar.in
  29. 29. Values show you where to go.
  30. 30. Google group
  31. 31. Google group
  32. 32. Google group
  33. 33. BlaBla Times
  34. 34. HOW?
  35. 35. SupportEasy ? P2P Trust Execution @BlaBlaCar_FR
  36. 36. D.R.E.A.M.S. RATED ACTIVE Lisa M 26 y.o. The Trust Framework by D.R.E.A.M.S. MODERATED SOCIAL ENGAGEDDECLARED
  37. 37. Thanks!
  38. 38. We are hiring: BlaBlaCar.com/dreamjobs Thanks!

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