This deck supports the on-demand webinar about crafting stellar SaaS products and contains some of the highlights of the session. To listen to the full conversation, you can register here: https://www.koombea.com/webinars/craft-innovative-saas-apps-people-actually-want/

1. Webinar: How To Craft Innovative SaaS
Apps that People Actually Want

2. Miguel Perez
@chopi
Tony Meazell
@TonyMeazell
Georgiana Laudi
@ggiiaa
SPEAKERS
Georgiana Laudi
@ggiiaa
Founder, A Better CX
Tony Meazell
@TonyMeazell
Account Discovery
Director, Koombea
Miguel Perez
@Chopi
Director of Engineering,
Saasler
#CraftInnovativeSaaS

3. Building Your SaaS Business

4. Nailing down the product idea and building a validation plan
prior to starting the development stage
Do I know who my customer is, what their problem is, and what they’re
trying to achieve every time they use my product? - Miguel

5. Defining your SaaS app requirements
Defining requirements depends a lot on how well structured your customer research is and
how you’re able to map those things into features for your product. - Miguel

6. Hiring the right development teams to bring a product idea
to life
You can hire external people, but it is important for you to define what you are going to
have those people work on beforehands. - Miguel

7. Generating revenue from new and existing clients
Common monetization strategies
I would do an analysis of the competitor landscape and what other options there
are to know the ideal target. - Georgiana

8. Potential issues: SaaS deployments
aren't all sunshine and roses

9. Product feature prioritization
Dealing with scope creep
You start with customer validation and customer segmentation to kind of nail
down what are you going to build (...) there are certain features that most
SaaS have. - Miguel Perez

10. Conducting revealing user testing and customer development
I have seen SaaS companies where sales and marketing are opt in after
the new feature is done. - Tony

11. Aligning marketing, sales, development and customer success
teams
I love when product team democratize their role maps and make them
open to the other departaments. - Georgiana

12. SaaS product sales in the early stages of development
There is nothing better as a sale leader than knowing that my CEO has
walked in my shoes a little bit. - Tony

13. Effective strategies for new customer acquisition
If we are talking about building an audience for a product, then
customer research is a big part of it. - Georgiana

14. Customer POV

15. App user onboarding flow done right
Improving customer experience
Sometimes the middle tier is actually the money maker, lower tiers tend to lose
money for months and users in there need more support. - Georgiana

16. Post-Launch

17. Challenges and impact of designing and implementing new UI
on customer experience
Allowing your users to decide when they want to make the change is crucial.
It is critical to have a properly engaged marketing and sales team. - Miguel

18. Q & A