More Related Content Similar to Organisation: The Key To Content Marketing Success (20) Organisation: The Key To Content Marketing Success1. By James Perrin @Koozai_James
ORGANISATION: THE KEY TO CONTENT MARKETING SUCCESS
CONTENT MARKETING SHOW NOV 14 2. DID YOU
KNOW?
74%
OF BRANDS INCREASED THEIR CONTENT MARKETING SPEND IN 2014
Source: Econsultancy Marketing Budgets 5. DID YOU
KNOW?
36%
OF CONTENT MARKETERS BELIEVE THEY ARE EFFECTIVE AT CONTENT MARKETING
Source: 2013 Benchmarks And Trends (CMI) 6. WHY?
Source: Marketing Sherpa
0
10
20
30
40
50
60
70
Lack of budget/time
Lack of strategic
thinking
Lack ability to
develop content
Lack insight into
target audience
Lack clarity on goals
and objectives
62%
39%
35%
32%
27%
Barriers To Marketing Success 25. DID YOU KNOW?
40%
OF ALL DECISIONS WE MAKE ARE DRIVEN BY DAILY HABITS
Source: Jeff Haden (Inc.com) 26. EMAILS
Source: Chui et al Mckinsey.com
Respond to emails at set times
The 4 Ds
(InboxZero)
InboxPause Unroll.me Mailstrom 28. MEETINGS
Source: Jayson DeMers Searchenginewatch.com
Quick Phone Call
Group Skype or Conference Call
Set an Agenda 33. LOADS MORE FREE TIPS AND ADVICE
FREE
Whitepaper
http://kooz.ai/Content-Whitepaper 34. NEED HELP WITH YOUR DIGITAL MARKETING?
@Koozai_James
james.perrin@koozai.com
0845 485 1262
koozai.com 35. IMAGE CREDITS
http://www.bigstockphoto.com/image-43334488/stock-photo-time-to-plan
http://www.bigstockphoto.com/image-45923056/stock-photo-furious-businessman-throws-a-punch-into-the- computer
http://www.bigstockphoto.com/image-54325010/stock-photo-cute-toddler-painting-her-legs-carefully
http://www.bigstockphoto.com/image-72995290/stock-photo-young-businessman-is-working-with-laptop-and- worried
http://www.bigstockphoto.com/image-72995263/stock-photo-young-businessman-working-with-laptop-and- feeling-confident
http://www.bigstockphoto.com/image-44082544/stock-photo-blank-whiteboard
http://www.bigstockphoto.com/image-47860547/stock-photo-daily-planner-concept
http://www.bigstockphoto.com/image-42901888/stock-photo-baby-crawling-outside
http://en.fotolia.com/id/59508691
http://en.fotolia.com/id/50087096
http://www.bigstockphoto.com/image-61184954/stock-photo-telephone
http://www.bigstockphoto.com/image-64735957/stock-photo-multiethnic-people-with-startup-business-talking- in-a-cafe
http://www.bigstockphoto.com/image-53274268/stock-photo-portrait-of-a-scrub-hare-%28lepus-saxatilis%29- with-long-ears-and-large-eyes%2C-southern-africa
http://www.bigstockphoto.com/image-67957021/stock-photo-giant-tortoise