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Organisation: The Key To Content Marketing Success

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For tips on productivity, check out James' presentation at the Content Marketing Show. Learn how to better organise yourself, your teams and your content campaigns.

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Organisation: The Key To Content Marketing Success

  1. 1. By James Perrin @Koozai_James ORGANISATION: THE KEY TO CONTENT MARKETING SUCCESS CONTENT MARKETING SHOW NOV 14
  2. 2. DID YOU KNOW? 74% OF BRANDS INCREASED THEIR CONTENT MARKETING SPEND IN 2014 Source: Econsultancy Marketing Budgets
  3. 3. DID YOU KNOW? 36% OF CONTENT MARKETERS BELIEVE THEY ARE EFFECTIVE AT CONTENT MARKETING Source: 2013 Benchmarks And Trends (CMI)
  4. 4. WHY? Source: Marketing Sherpa 0 10 20 30 40 50 60 70 Lack of budget/time Lack of strategic thinking Lack ability to develop content Lack insight into target audience Lack clarity on goals and objectives 62% 39% 35% 32% 27% Barriers To Marketing Success
  5. 5. 1. Planning 2. Scheduling 3. Creation 4. Daily Habits
  6. 6. 1. PLANNING
  7. 7. Publications Influencers Best performing content Competitors Key themes Audience
  8. 8. 2. SCHEDULING
  9. 9. PROJECT MANAGEMENT
  10. 10. EDITORIAL CALENDAR CMI Everyone on the same page What, When & Where Helps keep focus Source: CMI
  11. 11. Prioritise Calendarise Sticky Notes
  12. 12. 3. CREATION
  13. 13. Coning 3 – 6 – 5 Time Blocking
  14. 14. Outcome Metrics Goal Setting
  15. 15. THE BIG IDEA
  16. 16. THE BIG IDEA
  17. 17. 4. DAILY HABITS
  18. 18. DID YOU KNOW? 40% OF ALL DECISIONS WE MAKE ARE DRIVEN BY DAILY HABITS Source: Jeff Haden (Inc.com)
  19. 19. EMAILS Source: Chui et al Mckinsey.com Respond to emails at set times The 4 Ds (InboxZero) InboxPause Unroll.me Mailstrom
  20. 20. PHONE CALLS DND or Voicemail Batch or Schedule Calls
  21. 21. MEETINGS Source: Jayson DeMers Searchenginewatch.com Quick Phone Call Group Skype or Conference Call Set an Agenda
  22. 22. Andy Williams Hannah Norman Rob Arkell MAKE ADJUSTMENTS TO DAILY ROUTINES
  23. 23. OTHERWISE YOU MAY FAIL
  24. 24. FINAL THOUGHT
  25. 25. Source: Dave Trott
  26. 26. LOADS MORE FREE TIPS AND ADVICE FREE Whitepaper http://kooz.ai/Content-Whitepaper
  27. 27. NEED HELP WITH YOUR DIGITAL MARKETING? @Koozai_James james.perrin@koozai.com 0845 485 1262 koozai.com
  28. 28. IMAGE CREDITS http://www.bigstockphoto.com/image-43334488/stock-photo-time-to-plan http://www.bigstockphoto.com/image-45923056/stock-photo-furious-businessman-throws-a-punch-into-the- computer http://www.bigstockphoto.com/image-54325010/stock-photo-cute-toddler-painting-her-legs-carefully http://www.bigstockphoto.com/image-72995290/stock-photo-young-businessman-is-working-with-laptop-and- worried http://www.bigstockphoto.com/image-72995263/stock-photo-young-businessman-working-with-laptop-and- feeling-confident http://www.bigstockphoto.com/image-44082544/stock-photo-blank-whiteboard http://www.bigstockphoto.com/image-47860547/stock-photo-daily-planner-concept http://www.bigstockphoto.com/image-42901888/stock-photo-baby-crawling-outside http://en.fotolia.com/id/59508691 http://en.fotolia.com/id/50087096 http://www.bigstockphoto.com/image-61184954/stock-photo-telephone http://www.bigstockphoto.com/image-64735957/stock-photo-multiethnic-people-with-startup-business-talking- in-a-cafe http://www.bigstockphoto.com/image-53274268/stock-photo-portrait-of-a-scrub-hare-%28lepus-saxatilis%29- with-long-ears-and-large-eyes%2C-southern-africa http://www.bigstockphoto.com/image-67957021/stock-photo-giant-tortoise
  29. 29. REFERENCES http://www.inc.com/jeff-haden/change-any-habit-painlessly-6-tips.html http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy http://www.forbes.com/sites/jaysondemers/2014/01/08/7-productivity-hacks- that-successful-people-use-every-day/ http://searchenginewatch.com/article/2362590/30-Minutes-a-Day-The- Power-of-Daily-Habits-in-Successful-Content-Marketing-and-Life http://www.slideshare.net/fullscreen/CMI/b2b-content-marketing-2013- benchmarks-budgets-and-trendsnorth-america-14855770/6 http://www.marketingsherpa.com/1news/chartofweek-09-27-11-lp.htm http://www.siliconbeachtraining.co.uk/blog/brightonseo-2012-dave-trott- predatory-thinking

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