The document discusses the rise of voice search and provides recommendations for marketers. It notes that 10% of internet users and 50% of searches are expected to be voice by 2020. Voice searches tend to be more question-based and conversational. The document advises marketers to understand what users are searching for, why, and how to target them through themes and micro-moments. It also recommends optimizing for voice by creating relevant content, prioritizing mobile optimization and local search, and using structured data.