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Professional Networking offline and online - A Primer<br />Ovidiu Bujorean<br />www.linkedin.com/in/bujorean<br />Chisinau, Moldova, July 15, 2011<br />

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Session Outline<br />Session introduction. <br />Personal intro<br />Why professional networking? <br />How would this benefit you? <br />Professional Networking<br />When and where?<br />How to make friends?<br />Who does it? What to do? <br />Offline networking. At events. Wing-men strategy.<br />Online networking. Linked in. Twitter. How to build it?<br />Tech tools to network better and build your network<br />Additional resources<br />Questions<br />

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Personal intro<br />

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Session Introduction<br />Ask or remind yourself:<br />What are the objectives of my venture?<br />What do I hope to accomplish during this event?<br />How can I get there?<br />

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Session Introduction<br />This session will help you to:<br />Identify people that you should talk to<br />Establish contact and speak with them at an event<br />Follow up with them promptly after the conversation<br />Learn or expand the use of linkedin and/ or twitter.<br />This session assumes you:<br />Developed your elevator pitch. <br />Prepared your presentation materials. (biz cards, ppt.) <br />Will do your homework before you attend an event. <br />

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Professional Networking<br />Why building a network? <br />When and where? <br />How to make friends?<br />Who does it?<br />What to do?<br />

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Why actually do it? Few reasons…<br />Networking – helps you achieve your goals. <br />Events – high concentration of resources. <br />Every person you meet – impacts your life.<br />Work smarter and harder. Not alone…<br />Build access to resources ($, talent, ideas)<br />Develop partnerships & get customers<br />Learn & accelerate growth<br />

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When and Where?<br />When? <br />Build it before you need it. <br />Be proactive. <br />Focus on quality contacts. <br />Where? <br />Offline events: conferences, training programs, seminars, etc. <br />Online: linkedin. <br />

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How to make friends?<br />Smile<br />Remember& use the person’s name often<br />Seek to help first. At least offer to help.<br />Be a good listener<br />Be genuine<br />Show your passion for your venture<br />Be realist about what you can expect<br />Always follow up on your promises<br />A must read is Dale Carnegie best seller <br />“How to win friends and influence people”<br />

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Who?<br />People you know:<br />You. <br />Wing-man/ Wing-woman.<br />Wing-men/ Wing-women. <br />People you (should) know: <br />Organizers. <br />Speakers. Sponsors. VIP’s. <br />Other attendees <br />

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What? 7 things to do…<br />Objectives. Pitch. Biz Cards. Look good.<br />Identify top10 people. Prioritize. <br />Research bios. Starters. Outcomes. <br />Befriend &brief organizers &wingmen. <br />Get introduced or introduce yourself. <br />Interact with your top 10 people. <br />Effective thank you note and follow up. <br />

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At the event/ reception<br />

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At the event/ reception<br />Arrive early<br />Check the name tags<br />Be nice to the host. Why?<br />Locate the best food<br />Know the people you want to meet<br />Carry water is power<br />Deliver value to anyone you meet<br />Be a network resource. Connect people to other people<br />

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Networking at events. Stories.<br />1999 Jim Bagnola, The Leadership Group<br />1999 State of the World Forum, Tom Ekin<br />2003 Prince of Wales Business Leaders Forum,CaroleGrodzins<br />2006 HKS Leadership Conference, Frances Hesselbein<br />2007 New Zealand, MIT Sloan Project<br />2008 MIT CIO Symposium Wing men in action<br />2009 Sam Leblanc, Irish student <br />

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Trimeca Reception<br />Your Objectives: <br />Procure the list of attendees.<br />Select your top 7 people to speak with. <br />Research them briefly if you can. <br />Recruit your wing-man and brief him or her. <br />Generate 3 follow up coffee meetings. <br />

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Trimeca- Positioning at event<br />Arrive earlier and offer help to the organizers. <br />Check the badges and the list of attendees.<br />Write the names of key people on back of biz card.<br />Get into a good mood. <br />Offer to bring drinks to people. <br />

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How to follow-up effectively<br />Write thank you note the same evening of meeting.<br />Email/ letter should:<br /><ul><li>Be brief and to the point

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Contain 3 ideas (thank you for your time, one idea from the conversation, request for a follow up coffee meeting) </li></ul>For VIP’s, a handwritten thank you note is better. <br />For peer attendees – if you had a good conversation, linked in <br />

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Where do I start building my net?<br />Know your medium term goals.<br />Start with your resume. <br />Identify most important events/ programs and people that attended same events.<br />Create a list with 20 people you would like to connect<br />Find the super-connectors and become their friend<br />

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Do’s and Don’ts on linkedin<br />

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Linkedin navigation - example<br />

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Additional resources<br />Books: <br /><ul><li>How to win friends and influence people – Dale Carnegie

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Never Eat Alone - Keith Ferrazzi

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Power Networking – Donna Fischer</li></ul>Tools: Linked in, Learn that name, Bump/ Dub, Gwabbit<br />People hubs: organizers, trainers, VIP’s. <br />Personal Coaching: to build your network support system<br />

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Wrap-up<br />People you meet can impact your work.<br />Preparation before event makes all the difference.<br />Working with a wingman makes your life easier. <br />Effective follow up is critical.<br />Linked in and Twitter can help you build your net.<br />Stay in touch with your new friends. Update them. <br />

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Questions?<br />CONTACT INFORMATION:<br />Email:ovidiu_bujorean@sloan.mit.edu<br />Linkedin: www.linkedin.com/in/bujorean<br />Twitter: ovidiubujorean<br />