Communifix Case Study - Events, Pavillion & Activations - Aug 2018

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A brief introduction to
Communiﬁx! – the ideas lab

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Brand
Consulting
Brand & Marketing Strategy
Creative &
Design
ATL, BTL & Digital
Digital
Marketing
Social, SEO, LeadGen, PR
Communiﬁx! - the ideas lab
Content
Engine
Videos, VR Films, Info-graphics
We're a think-tank & a one-stop solution for Brand & Marketing Communications. We believe your events
& brand pavilion needs the same brand discipline and integrated marketing approach,
as your product & brand campaigns.

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Analysis
Logic
Linear
Facts
Verbal
Intuition
Creative
Feelings
Arts
Non Verbal
The Brand
Planning Team
The Creative
Team
Our edge – the ideas approach
Our POD : Constantly iterating to keep the balance between creativity & relevance
=

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the ideas lab – branding approach
•  To keep the creative idea as the fulcrum. !
•  To xplore and engage with customers like
friends. This helps us uncover deeper insights.!
•  To approach every communication challenge
with an integrated marketing approach. Activate
the relevant levers.!
•  Extended client marketing communications
team!
Digital Marketing!
Public Relations!
Advertising!
Events &
Activation!
Content!
Retail Experience!

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the ideas lab – our clients
#FMCG # Fashion Apparel # Technology #Mobile & Internet Services # Food & Beverage #Education # E-Commerce #Travel

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National Presence: Services & Support
We manage clients from across the globe from the ‘Communifix HQ location in ’New Delhi, India’
Cognicor,
California
SoulTree Wine
UK
Barco
Belgium
TI, Singapore
Nimbuzz!
UAE
TAJ Foods,
Australia
MKW, Shanghai
Mayos, Nepal
TUI Group
Germany
ResMed,
San Diego
Haldirams, Thailand
Creative & design assignments for clients from across the globe are currently
conceptualised, designed, executed & managed from the Communifix! HQ in Delhi.
Communifix!
HQ, Delhi
Clorox
Clorox, Sri Lanka

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National Presence: Services & Support
We manage clients based out of multiple Indian cities from the ‘Communifix HQ location in ’New Delhi
The Communifix! team is currently managing clients based out of multiple locations in India. Customer
Liaison Arrangement, Service Level Agreements (SLA’s) & Project Management includes extensive travel
to client location for one-to-one meetings in addition to using ‘Remote Collaboration Tools’.
India Client
Locations:

Delhi
Noida
Gurgaon
Chandigarh
Ludhiana
Lucknow
Kolkata
Mumbai
Vijayawada, AP
Bangalore
Goa
Communifix!
HQ, Delhi

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Case Study
Event, Pavillions & Activation

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Government of Andhra Pradesh, India
A Case Study – Creative Support for a Mega Event
Client: Government of Andhra Pradesh, India
Knowledge Partner: KPMG
Creative Partner: Communiﬁx Communication Pvt. Ltd.

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The Mega Event
The National E Governance Conference is a very prestigious annual mega event under the
Ministry of Information & technology (IT), Government of India. All State Government IT Ministries &
E-Governance authorities are represented at this conference hosted by diﬀerent state every year.
In January 2017, the conference was hosted by our client, the Government of Andhra Pradesh.

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The Vision
The National E Governance Conference is a very prestigious annual mega event under the
Ministry of Information & technology (IT), Government of India. All State Government IT Ministries &
E-Governance authorities are represented at this conference hosted by diﬀerent state every year.
In January 2017, the conference was hosted by our client, the Government of Andhra Pradesh.

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The Event Location
Approx. 1300 Kms
from Delhi (our HQ)
Vishakhapatnam, Andhra Pradesh, India

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To conceptualize, design creative, execute & procurement of business gifting
merchandise for the 20th E Governance Conference.

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Project Deliverables
Project Start Date: 15th November ‘16
Project End Date: 10th January ‘17
Deliverable A: Complete Event Creative & Design Artworks
Deliverable B: 360 Degree Virtual Reality Film(Script to Production)
Deliverable C: Outdoor Media Creative Design & Artworks
Deliverable D: Merchandise Design & Production

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360 Degree Virtual Reality Film

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VR 360 Video
CLICK HERE TO PLAY THE VIDEO:
https://youtu.be/kkHok6d2C_Y

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IoT in Civil Services
https://youtu.be/NYlyaOjpZVE?
list=PLTi7OvcXMl_9F2WKYs5en9M8yKKxC-fyD

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Real Time Governance
https://youtu.be/fmwDyGZw-MI?list=PLTi7OvcXMl_9F2WKYs5en9M8yKKxC-fyD

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Creative & Design Deliverables

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Event Logo & Theme Creatives

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Communiﬁx!
Award & Recognition

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A Case Study – India International Trade Fare ‘16
Marketing & Creative Partners

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IITF Stall – Actual Site Design

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A Case Study – CEO Round Table – An Investor Initiative

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Our task
To ideate, design creative & procurement of business
gifting merchandise for CEO Round Table 2016

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Magic Mug Direct Mailer Invite
https://www.facebook.com/Communifix/videos/1113357872074270/

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A Case Study – Sunrise AP Event

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Our task
To ideate, design creative for the
Sunrise Andhra Pradesh Event

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A Case Study – State Independence Day Celebrations

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Our task
To ideate, design & fabricate the Andhra Pradesh
Government’s Independence Day Tableau

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Theme: ‘Internet of Things’ (IoT)
The Internet of Things (IoT) is a system of interrelated computing devices, mechanical and digital machines, objects,
animals or people that are provided with unique identiﬁers and the ability to transfer data over a network without
requiring human-to-human or human-to-computer interaction.

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Design Theme & Idea:
the IoT tree

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The Tableau Creative Concept
Andhra Pradesh showcases the current governments
progressive thinking. Under the leadership of Honb. Chief
Minister, the government is paving the way to bring ‘Internet of
Things’ (IoT) to every citizen in the state. (this is represented by
a healthy plant with blossoming flowers).

The states Information Technology initiatives and citizen data
are showcased in a real-time mobile app, which provides the
fodder for rapid growth and development. (this is represented
by the vessel that nurtures the plant)

As a result, the Andhra Pradesh IT infrastructure is very robust
and is spreading very fast, offering multiple citizen friendly
services (represented by the blossoming flowers)

This ever-growing IoT network platform in the state of Andhra
Pradesh is resulting in increasing interactions between, ‘the
government’ and ‘the citizens’.

The result, happier citizens and more prosperity in India’s
Sunrise State, Andhra Pradesh (represented by the Sunflower).

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Communifix Communication Pvt. Ltd.
the ideas lab
Krishanu Datta
Ideas Partner & Brand Planner
+919811634746
krishanu@communifix.in
krishanu.communifix@gmail.com
Skype: krishanu.datta

Communifix Case Study - Events, Pavillion & Activations - Aug 2018

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Communifix Case Study - Events, Pavillion & Activations - Aug 2018