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Krista Greear
Assistant Director
Disability Resources for Students
greeark@uw.edu
Cognitive Theory of
Multimedia Learning
> Been in industry since 2007
> Working on Masters since 2014
Backstory
Agenda
> Theory
> Reaction
> Analysis
> So what?
Cognitive Theory of Multimedia
Learning
> Hypothesis: learning by pictures and
words is better than words alone
> How to maximize learning when using
pictures and words
Words
> Printed text
> Spoken text
Pictures
Cognitive Theory of Multimedia
Learning
Cognitive Theory of Multimedia
Learning
Why So Interesting?
> Convert textbooks and documents into
accessible formats
> Convert videos into accessible formats
> Work with websites as needed
All I do is work with
multimedia!
(1) Dual-channel
> a channel for processing
visual/pictorial (pictures)
> a separate channel for processing
auditory/verbal (words)…
– Baddeley’s theory of working memory
– Paivio’s dual coding theory
(2) Limited capacity
> …each channel has a limited capacity
and…
– Sweller’s cognitive load theory
(3) Active-processing
> …active learning occurs when learner
engages in cognitive processing
(Moreno & Mayer, 2002).
– Cognitive theory
What’s the Problem?
(1) Dual-channel
> a channel for processing
visual/pictorial (pictures)
> a separate channel for processing
auditory/verbal (words)…
Concerns
> Assumes that both channels work
similarly across all humans
– Blind? Deaf? Auditory processing disorders?
Deaf-Blind? Traumatic brain injuries?
Learning disabilities?
> What about tactile? Where’s that
“channel”?
(2) Limited capacity
> …each channel has a limited capacity
and…
Likes
> Emphasizes cognitive load theory
Concerns
> Does not account for differences in
capacity in two channels
– Blind humans often listen to content 2-3
times faster than non-blind humans
(3) Active-processing
> …active learning occurs when learner
engages in cognitive processing
(Moreno & Mayer, 2002).
> Neuroplasticity
General Concerns
General Concerns
> Individual differences
– Although human brains all share the same basic
recognition architecture and recognize things in roughly the
same way, our recognition networks come in many shapes,
sizes, and patterns. In anatomy, connectivity, physiology,
and chemistry, each of us has a brain that is slightly
different from everyone else’s. (Rose & Meyer, 2002, p. 17).
“Evidence-based”
Principles of CTML
Coherence Principle
> Use simpler visuals to promote
understanding
> Avoid irrelevant graphics, stories, and
lengthy text
> Avoid irrelevant videos, animations, music,
stories, and lengthy narrations
Contiguity Principle
> Integrate text nearby the graphic on the
screen
> Avoid covering or separating information
that must be integrated for learning
> Allow learners to play an animation before or
after reviewing a text description
Segmentation Principle
> Break content down into small topic chunks
that can be accessed at the learner’s
preferred rate (using a continue or next
button)
> Use a continue and replay button on
animations that are segmented into short
logical stopping points
Multimedia Principle
> Use relevant graphics and text to
communicate content
> Use explanatory visuals that show
relationships among content topics to build
deeper understanding
Redundancy Principle
> Do not present words as both onscreen text
and narration when there are graphics on the
screen
Implications
Universal Design for Learning
> accommodate the widest spectrum of users
without individual adaptation or specialized
design (Rose & Meyer, 2002)
> addressing the divergent needs of special
populations increase[s] usability for
everyone (p. 71)
Intellectual Crisis
> CTML (theory) vs UDL (framework)
> Instructional Design vs Disability Services
> Research vs reality
Need Cross Collaboration

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Cognitive theory of multimedia learning, krista greear, csun 2017

Notes de l'éditeur

  1. Krista
  2. Multimedia is presented; words and pictures. Your senses take in this information through ears and eyes. It then chooses which words/pictures to move forward into working memory. Throughout this, there is color differentiating that words are part of the auditory/verbal channel. Pictures are part of the visual/pictorial channel.
  3. Selected words and images are processed in working memory. There seems to be this interplay where this information is processed and then it gets converted into long-term memory.
  4. Krista
  5. Baddeley’s (1986) theory of working memory and Paivio’s (1986; Clark and Paivio, 1991) dual coding theory.
  6. limited capacity assumption is based on cognitive load theory (Sweller, 1988,1994) and states that each subsystem of working memory has a limited capacity.
  7. active processing assumption which suggests that people construct knowledge in meaningful ways when they pay attention to the relevant material, organize it into a coherent mental structure, and integrate it with their prior knowledge (Mayer, 1996, 1999).
  8. Baddeley’s (1986) theory of working memory and Paivio’s (1986; Clark and Paivio, 1991) dual coding theory.
  9. limited capacity assumption is based on cognitive load theory (Sweller, 1988,1994) and states that each subsystem of working memory has a limited capacity.
  10. Limitations as to how much information that the human brain can take. Even now, as I talk, you are both taking in the words, visuals and are grappling with it in your working memory, and organizing it in a way that it can be committed to long term memory. If I put too many words on the slide, little sticks. If I put too many pictures, it’s a lot of information to process. If I put lots of words and pictures, it’s no good. Overload information and processing demands.
  11. Feels like both channels are equally weighted in CTML when in reality they may not be.
  12. the ability of the brain to form and reorganize synaptic connections, especially in response to learning or experience or following injury.
  13. Why do we try to make theories and recommendations that are general across everyone? What other options do we have?
  14. Good. Direct connection to cognitive load theory
  15. How is #1 applicable to BVI? How does this work when a screen reader user interacts with ONE element in the digital environment at a time? #3 Is the animation accessible to blind and/or deaf?
  16. Again, not helpful if the information within the animation isn’t available
  17. Are graphics really helpful? What about tactile graphics? Are tactile graphics still considered to be in the pictorial channel?
  18. Umm… captioning anyone!?!?
  19. Collision between Educational Technology and Accessibility
  20. How does all of this fit
  21. Feel like that because these ideas were perhaps created in an industry-specific vacuum, there is this intellectual tension. Research that seems to exclude people with disabilities VS a framework that is not a theory that may not hold as much “weight” in academia curriculum
  22. We, as an industry, need to not be separated or excluded from other industries. There needs to be more cross collaboration, cross discipline research. Instructional design Marketing Neuroplasticity User Experience