8. Situation
Senior citizens struggle to find individuals to do the physical labor that
weather changes bring when trying to maintain the physical state of the
exterior of their homes.
Providing senior citizens in Dubuque with outdoor home improvement
services allows them to stay in the comfort of their homes without doing
the strenuous physical labor that outdoor maintenance requires.
10. Objectives
Informational
Be recognized by at least 20% of the Dubuque population on what the organization
is and what is aims to do
Raise awareness by reaching large audiences through social media platforms,
billboards, posters and radio
Inform the public on the importance of senior citizens being able to maintain their
independence in the comfort of their own homes.
11. Motivational:
Raise $100,000 for our non-profit organization From the Ground Up
Maximize the amount of donors and silent auction contributors
Host a gala where money will be raised through ticket sales, silent auction
items, and donations
Raise $1,ooo in donations from Texas Roadhouse fundraiser
13. AudiencesPrimary Audience
Finley Hospital
Mercy Hospital
Medical Associates
Paramount Ambulance
Secondary Audience
Steve’s Ace Hardware
Lowe’s
Farm & Fleet
Spahn & Rose
Tertiary Audience
● Family members of senior citizens that use
our services
● Age ranging- 25-50
15. Strategies
Find a Corporate Sponsor
Use multi media platforms to inform people about the organization
Identify a key audience
Raise money at the gala to finance the organization
33. Gala Schedule
6:00 Cocktails start
7:00 Dinner is served
8:00 Guest Speaker
8:30 Bidding begins
9:00 Mingle/Dessert
10:00 Auction winners announced
34. Menu
Open Bar all night
Catering
Grilled Chicken Breast or Prime Rib
Sides: mashed potatoes or corn
Veggies: caramel glazed carrots,Broccoli with cheese sauce, or Green
Bean Almondine
Dessert: Choice of Apple pie, Turtle Cheesecake, or cheesecake with
raspberry topping
38. Silent Auction Items
Body & Soul: Two-gether retreat
Blackhawks Tickets
Family hotel room at the Grand Harbor
$1,000 Shopping Spree (Visa Gift Card)
Vacation to the Florida Keys
Tickets to Bears vs. Packers game
Galena Hot Air Balloon Ride
Michael Kors Watch
58. Revenue Overview
Revenue from Gala: $75,000
Revenue from Silent Auction: $20,163.22
Revenue from Online Donations: $5,600
Revenue from Fundraiser: $900.00
Total Revenue: $101,663.22
60. Find a Corporate Sponsor
Use multi media platforms to inform people about the organization
Identify a key audience
Raise money at the gala to finance the organization
Raise money through a fundraiser
Receive online donations on website
Find a motivational speaker
STRATEGIES
