Pitching an Idea, Prototype and Startup
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Whether you're a creator, leader, or brand champion, it's important to know how to pitch your ideas in a clear and memorable way. This guide runs through our top 10 pitch tips for success and exercises you can do to prepare for your next pitch!
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Pitching an Idea, Prototype and Startup
- 1. Pitching an Idea, Prototype and Startup Women of Silicon Valley
- 2. 2 Hello! My name is Kristen Scheven CMO at AngelHack @KristenScheven Kristen Scheven #WinTechSeries
- 3. Pitching as a Lifestyle For over six years, we’ve launched ● Hackathons ● Virtual competitions ● Accelerator programs ● and Meetups to over 100 cities around the globe. ( = thousands of new pitches each year) As a female-owned, female-majority company, we aim to promote an inclusive environment through the creation of holistic hackers both inside and out of the Silicon Valley bubble.
- 4. Why Pitch? ● Leader ● Champion ● Creator You’re a
- 5. Anywhere. Anytime. ● In Elevators! ○ But most likely not… ● In Reality ○ 45-Seconds of Small Talk ○ 3-Minutes of Competition ○ 30-Minutes of Opportunity
- 6. #Goals ● Break down your idea ● Build idea back up in a - Clear, Simple, Memorable Way ● Pitch said idea with - Confidence and Tenacity ● Continue pitch growth
- 9. THINK ABOUT YOUR PITCH EARLY NUMBER TWO
- 10. KNOW WHO IS PITCHING NUMBER THREE
- 12. THE GOLDEN POINTS NUMBER FIVE
- 13. IMPORTANCE OF NEXT STEPS NUMBER SIX
- 14. DON’T MEMORIZE; USE GUIDEPOSTS NUMBER SEVEN
- 15. DO TWO THINGS AT ONCE NUMBER EIGHT
- 18. THE HERO’S JOURNEY PRO TIP
- 19. KNOW YOUR AUDIENCE PRO TIP
- 20. BUILD A DECK LIBRARY PRO TIP
- 21. Breaking Down An Idea https://beta.techcrunch.com/2015/06/08/lessons-f rom-a-study-of-perfect-pitch-decks-vcs-spend-an -average-of-3-minutes-44-seconds-on-them/
- 22. 10 / 20 / 30 Rule
- 23. Lean Canvas Model - Exercise
- 24. Lean Canvas Model - Example
- 25. Lean Canvas Model - Exercise
- 26. THE HERO’S JOURNEY PRO TIP
- 27. The 5-Act Pitch: Exercise Turn your pitch into a five act story, using 30-60 words for each act (Based on 110-150 WPM) Act 1. We meet our hero. Act 2. We discover the hero’s problem. Act 3. Our hero finds their “force”. Act 4. An army of heroes. Act 5. The listener becomes the hero. Adapted from Base Templates Best Pitch Guide: https://basetemplates.com/pitch-deck-guide/pitching-exercises
- 28. The 5-Act Pitch: Example Act 1. We meet our hero (audience / customer segment) Zoe is a pug, she enjoys a lavish lifestyle of sleeping 16 hours a day, and when she isn’t sleeping, Zoe is running around with her cat-pal, Merlin. She also enjoys watching copious amounts of Parks and Rec on Netflix.
- 29. The 5-Act Pitch: Example Act 2. We discover the hero’s problem. With Zoe the pugs exciting way of life, she doesn’t have the time or patience to deal with unrestful sleep. The problem is, her small snout causes one big problem, snoring. And not just the kind that keeps her owners awake, but the type or snoring that wakes her up too.
- 30. The 5-Act Pitch: Example Act 3. Our hero finds their “force”. (product solution / USP) This problem was wreaking havoc on Zoe’s sleeping schedule. That is until she came across the Pug-tastic humidifier. This dog-sized, bone-shaped product created such a restful sleep that now she has the energy to finish an entire P&R season in one day.
- 31. The 5-Act Pitch: Example Act 4. An army of heroes. (market validation / revenue) Zoe isn’t alone in her canine search for the perfect night's sleep. Humidifiers reduce the risk of infections and helps keep skin soft and vibrant. Pups all over the world can dream peacefully knowing their happiness comes first.
- 32. The 5-Act Pitch: Example Act 5. The listener becomes the hero. (call to action / unfair advantage) Being a pug-expert gives me an insider advantage to solve this problem, but I can’t do it alone. I’m raising $1B to increase our monthly sales to $1T and hire two new pug models. Will you help change the world for pugs as they know it?
- 33. The 5-Act Pitch: Exercise Turn your pitch into a five act story, using ~30-60 words for each act Act 1. We meet our hero (audience / customer segment) Act 2. We discover a problem. Act 3. Our hero finds their “force”. (product solution / USP) Act 4. An army of heroes. (market validation / revenue) Act 5. The listener becomes the hero. (call to action / unfair advantage)
- 34. Pitch Growth: Where to Next ● Effective Communication ○ Tone ○ Gestures ● Preferred Environments ○ Intro vs. Extro ● Practice Tools ○ Toastmasters ○ Apps
- 35. #Winning ● Break down your idea ● Build idea back up in a - Clear, Simple, Memorable Way ● Pitch said idea with - Confidence and Tenacity ● Continue pitch growth
- 36. Questions?