A beginner's guide on how to think about using social media, goals to set, and channels to use.

1. HOW TO: JUMPSTART YOUR ONLINE
BRAND VIA SOCIAL MEDIA

2. WHY WE’RE TALKING ABOUT THIS…

3. YOUR GOALS
 Establish yourself as an
expert in your field
 Become the go-to
resource
 Make yourself
approachable and
human
 Make valuable media,
customer and partner
connections

4. GET LISTED

5. LETS GET STARTED…

6. STEP 1 – CREATE A HOME BASE

7. TWITTER

8. WHY TWITTER?
 Build a network
 Access professional relationships
 Fast knowledge sharing
 Leverage problem solving
 Create influence

9. YOUR TWITTER BIO IN 2 MINUTES
 Most important 140 characters you write on Twitter
are in your bio, not your tweets
 Your Twitter bio is often the deciding factor in
whether someone follows you or not

10. THE GOOD, THE BAD, THE UGLY
 Here’s the good:
 Here’s the bad:
 Here’s the ugly:

11. QUICK TIPS - HOW TO DO IT
1. Use Keywords
2. Use a real location
1. Describe what you REALLY do
1. Include a URL

12. LINKEDIN

13. WHY LINKEDIN?
 Prove your expertise
 Keep in touch with people who
care most about our business
 Build your industry network –
people & groups
 Recommendations

14. HOW TO DO IT
 Write a succinct bio
 Connect with other SM sites
& blog
 Connections
 Get recommendations –
past jobs & customers
 Join groups in your
industry network
 Publish content regularly

15. BLOG

16. WHY START A BLOG?
 Demonstrate your expertise
 Commitment & passion to the industry
 Stay active and knowledgeable in a field/topic
 Establish a community of subscribers,
commenters& promoters
 Multiple touch points – RSS, email, on-site, social
media

17. HOW TO DO IT
 Determine platform: Blogger,
Tumblr, hosted site (i.e. on
GoDaddy)
 Topic
 Brainstorm
 Connect social channels
 Encourage comments, develop
community & following

18. THIS IS NICE, BUT WHERE DO I FIND CONTENT????
 Top industry blogs
 technorati.com, alltop.com help find top blogs – subscribe!
 Ask friends / peers
 View what people share on Twitter, FB, LinkedIn – create lists
(listorious.com has lists)
 Google blog search
 Google alerts

19. THE 50/50 RULE
 50% of the content you share on social media
should be from you – your blog
 50% of the content should be interesting pieces
from others
 Relative to your industry
 Blogs from influencers / experts

20. REMEMBER..
 Be consistent among channels
 Be conversational & ask question
 Listen, respond, contribute, be relevant
 Promote your blog posts & those of Backupify
 RT the influencers
 Talk about customer interests and feedback
 Build relationships

21. THE BIGGEST GOAL
It’s never about you, your products or your goals, it’s
about the readers!

22. THE RESULTS – VANITY CHECK

23. CHECKING YOUR INFLUENCE
 Radian6  ScoutLabs
 PeerIndex  Sysomos
 Alterian SM2  Klout – FREE!

24. NOW INTEGRATE IT!

25. QUESTIONS?