Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Newspapers are Old News

1 467 vues

Publié le

The future of newspapers in the digital age.

Publié dans : Business
  • Soyez le premier à commenter

  • Soyez le premier à aimer ceci

Newspapers are Old News

  1. 1. Newspapers are Old News The future of newspapers in the digital age
  2. 2. We live in a Digital World:84% of households have a cellphone and 7% also have a tablet3
  3. 3. 2.789 billion people, or 37% of the world population, actively use social media in 2017 2
  4. 4. According to a study, 63% of Facebook and Twitter users get their news on the social platforms, and 59% of Twitter users follow breaking news on the site In this digital world, the way people receive news is changing 7
  5. 5. In fact 50% of users between ages 18 and 34,said the sites were “the most important” or “an important” way to get news 7
  6. 6. 1/3 of College Students Share News on Social Media Sites Regularly3
  7. 7. Unfortunately, reading newspapers is not a high priority for millenials 3
  8. 8. In fact, in just over a decade, the newspaper industry has lost $45B in ad revenue due to decreased readership 9
  9. 9. Since they receive the majority of their profits from ads, even large, reputable newspapers have been struggling - 2.6% ($1B in lost funds) Total Newspaper Revenue Decline in 2013 alone 10 10
  10. 10. This lack of revenue has caused 15 North American major metro daily newspapers to stop operations and 12 others to reduce their frequency since 2007 8
  11. 11. In response, news firms have begun to use Facebook, Twitter, and other social media apps to attract young and on-the go news consumers 3
  12. 12. Other tactics being used to combat diminishing reader interest: • shortening stories • adding commentary • using social media to supplement hard copies • focusing on younger generations’ interests • creating OTT(over-the-top)content 4 10 10 10 10
  13. 13. What is OTT content? With mediums such as Roku and Apple TV, there is an opportunity for newspapers to launch their own TV stations to produce OTT and reach a younger audience Video clips are used for people to see news live without an anchor or on-screen reporter, and barely any narration. This method also reduces costs and bypasses FCC licensing 4 4
  14. 14. The Courier Times has 7,500 active Roku installs The Beaver County Times created micro-TV stations in their markets and offers a free Roku with every newspaper subscription McClatchy, which owns 29 daily US newspapers, is currently adding OTT videos to their services Naples Daily News transitioned to video first 10 years ago 4 4 4 4
  15. 15. Fighting for Territory: While newspapers are adapting, social media platforms are taking advantage of their current popularity for reading news and are attempting to further dominate the space Twitter developed Project Lightning in an attempt to curate the Twitter experience for people to better follow breaking news Facebook, along with 9 news firms created Instant Articles which streamlined the news reading experience 7 7 7
  16. 16. So how is the digital transition in news consumption affecting journalists?
  17. 17. Journalists are now required to be able to report effectively on newspaper, internet, radio and television There has been a rise in multi-skilled journalism focused on interactivity, personalization, global accessibility, interconnectivity and instantaneous reporting Journalists also need to be able to navigate the epidemic of fake news and sensationalism 6 6 6
  18. 18. number of working journalists in the US decreased by 17,000 according to the Pew Research Center BUT from 2006 to 2012 the 10
  19. 19. This dramatic drop in journalists over the past decade may be due to this new multi-skilled approach as many seasoned journalists have had a hard time transitioning to all news mediums. However, news firms consistently state that multiskilling is simply to produce more from the same resources, rather than decrease the workforce 6
  20. 20. So what are the next steps for the Newspaper industry?
  21. 21. One option is online paywalls, which many newspapers and news sites are beginning to use to generate more revenue A recent study found that paywalls are used at 450 of America’s 1,380 daily newspapers and are effective for both large and small papers Although it is clear that a transition from hard copy to online mediums is necessary for the survival of newspapers, online ad revenue alone won’t be enough to support most 1 1 1
  22. 22. 1. Take a responsive content approach: think broadly and create the best content for each medium (such as tablet versus mobile) and the technology to will deliver it 2. Bring non-print developers and designers on board: news will be more flexible, short and tailored for the reader and their device of choice 3. Rebalance resources: Support quality, local, investigative journalism but also incorporate contributions from the internet and social media 4. Look toward the future: A classic newspaper may not have the same brand equity with a millennial. Invent new multi- platform news products tailored to the audience Other Suggestions for Newspaper firms: 5 5 5 5
  23. 23. References 1. Are Newspapers Dying or Adapting in the Age of Digital News Consumption? (2015). Retrieved from About News: http://journalism.about.com/od/trends/a/papersdying.htm 2. Global social media research summary 2017. (2017). Retrieved from Smart Insights: http://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/ 3. How College Students Share News Through Social Media. (2014). Retrieved from Sage Journals: http://journals.sagepub.com/doi/10.1177/1931243114546448 4. How local papers are looking ‘over the top’ as part of a new model for video. (2015). Retrieved from Columbia Journalism: http://www.cjr.org/united_states_project/local_news_video_over_the_top.php 5. How the local press can survive – and thrive – in a digital age. (2014). Retrieved from The Guardian: https://www.theguardian.com/media-network/media-network-blog/2014/jul/17/local-press-survive-digital-age 6. Konstantinos Saltzis, R. D. (2008). Inside the changing newsroom: journalists' responses to media convergence. emeraldinsight . 7. New Pew data: More Americans are getting news on Facebook and Twitter. (2015). Retrieved from niemanlab.org: http://www.niemanlab.org/2015/07/new-pew-data-more-americans-are-getting-news-on-facebook-and-twitter/ 8. Newspaper Death Watch. (2016). Retrieved from Newspaper Death Watch: http://newspaperdeathwatch.com 9. Sticking With Print Would Not Have Helped Newspapers Avoid Death. (2016). Retrieved from Fortune : http://fortune.com/2016/10/18/print-is-dead/ 10. The Future of Print: Newspapers Struggle to Survive in the Age of Technology. (2014). Retrieved from Harvard Political Review: http://harvardpolitics.com/covers/future-print-newspapers-struggle-survive-age-technology/ NOTE: the in-text numbering on each slide correlate with the data gathered from the similarly numbered sources below
  24. 24. Image Sources All images have creative commons licenses and are listed in the order they appear John S. Flickr Max pixel Christiaan Colen Kaboompics//Karolina Kaboompics//Karolina Max pixel Gary Knight Juanedc Ervins Strauhmanis Kaboompics//Karolina freestocks.org Kaboompics//Karolina Pexels Jon S Unsplash from Pixabay pexels Pexels Unsplash Unsplash Tookapic Simon from pixabay JÉSHOOTS