Executive presence is a blending of temperament, competencies, and skills that, when combined, send all the right signals. Leaders know they must embody executive presence to get ahead, influence others, and drive results

1. EXECUTIVE PRESENCE AND
PERSONAL BRANDING
NAME :-KRITIKA ARORA
SECTION :-GAMMA ROLL
NO. :-038

2. WHAT IS EXECUTIVE
PRESENCE?
Executive presence can mean different things. It is important
to ensure you have a behavioral understanding of this term.
This will allow you to have a definition of what to work
towards.
In the purest sense executive presence is the ability to be in
the center of the room without hogging all the attention.
Humility and humbleness create a balance between knowing
and sharing expertise.
EXECUTIVE PRESENCE AND PERSONAL BRANDING

3. TOOLS TO ENHANCE ONLINE
PRESENCE
• Cyfe:-Cyfe is an all-in-one dashboard for social media,
analytics, marketing, sales, support, infrastructure, and a
whole lot more.
• Brand24:-If you want to know what people are saying
about your brand, this tool is just what you need. Brand24
will immediately notify you of any online mentions so you
can reach out to sales prospects, brand champions and
disgruntled customers right away.
• Wisestamp:-Wisestamp generates professional email
signatures that can help to grow your business. More than
650,000 professionals are using Wisestamp, and there are
hundreds of signature templates to choose from.
EXECUTIVE PRESENCE AND PERSONAL BRANDING

4. • ClickMeeting:- Webinars are a great way to generate interest for
your business, and this tool enables you to create them quickly
and easily. Using ClickMeeting, you can customize your
webinars, analyze and follow up with attendees, and track the
success of every event.
• Brandwatch:- Brandwatch is another tool that will give you
insight into what your customers are saying about your brand,
and what they want from your business. This information is
invaluable for building a direct marketing strategy that will
speak to your audience and raise conversions
EXECUTIVE PRESENCE AND PERSONAL BRANDING

5. • Kissmetrics:- This tool allows you to segment your
audience so you can target visitors by how they got to
your site. Using Kissmetrics, you can set triggers to
engage with customers based on their actions, and
choose the behavior
that visitors should display before you bother showing
them your campaign.
• OptinMonster:- If you want to convert website visitors into
email subscribers, you need to start using this tool:
OptinMonster allows you to create and A/B test awesome
lead capture forms without having to bother with a
developer, and the lead generation software will bring big
results quickly.
EXECUTIVE PRESENCE AND PERSONAL BRANDING

6. • Mention:-Use Mention to monitor your online presence
from any location. You will enjoy real-time monitoring of
brand mentions from social media and around the web.
Track all of the important outlets including social media,
blogs, forums, and more, so you can really focus on
your brand and learn about your competitors.
EXECUTIVE PRESENCE AND PERSONAL BRANDING

7. Need of Executive presence for CEO’s
• Have a vision, and articulate it well.
• Understand how others experience you.
• Be a strong communicator
• Maintain a professional appearance
• Cultivate your network and build political savvy.
• Learn to operate effectively under stress.
• Make sure your appearance isn’t a distraction.
EXECUTIVE PRESENCE AND PERSONAL BRANDING

8. EXECUTIVE PRESENCE DO’S:
Do what you believe is right in the face of controversy.
Be vulnerable. Step outside what is comfortable to risk the unknown.
Have the humility to admit your mistakes and learn from them.
Don’t need outside validation. Your internal satisfaction and self-
acceptance are enough.
Give away the glory because the goal was a team goal and you’d have
never achieved it without them.
EXECUTIVE PRESENCE AND PERSONAL BRANDING

9. • Build your self-awareness to be a third-party observer of
yourself and people’s perceptions of ou without feeling
judged. This free book – Be the New Smart Leader
Workbook shows you how to have unflappable grace and
certainty without all the stress.
• Accept compliments graciously. “Thank you. I’m pleased you
find it useful.”
• Notice self-doubt and act anyway as opposed to waiting for
perfection. Done is better than perfect.
• Let go of something whose time has passed. It doesn’t serve
you. Do this by turning toward the discomfort and not away.
Name it. Own it. And retire it or it will keep chasing you down.
EXECUTIVE PRESENCE AND PERSONAL BRANDING

10. EXECUTIVE PRESENCE DON’TS :
• Modify your behavior based on what other people think.
• Play it safe, freeze or lash out when you feel judged,
hold back because it “isn’t fair,” or “not the right time” and
avoid risk.
• Deny mistakes, cover them up, blame others, or hope to
remedy the problem before anyone notices.
• Seek attention and recognition to validate your good
work.
• Brag about your virtues or take the credit for the work of
others.
EXECUTIVE PRESENCE AND PERSONAL BRANDING

11. • Dismiss compliments offhandedly because you
don’t feel you deserve them or the attention makes
you uncomfortable.
• Build your executive presence by noticing your
thoughts with routines. Execute mindful choices in
real time. Mindful practices that build presence
include: being able to pause, paying attention to
your breathing pattern for three minutes – “I’m
breathing in. I’m breathing out,” writing two things
you are grateful for each day in a Gratitude
Journal, and setting a daily intention or promise to
yourself – “I will listen before I respond today.”
Your presence starts with your acceptance of
yourself with all your imperfections. You are
capable. You are worthy and belong. You are
effective.EXECUTIVE PRESENCE AND PERSONAL BRANDING

12. TYPES OF EXECUTIVE
PRESENCE
ONLINE
1. LINKEDIN
2.INSTAGRAM
3.FACEBOOK
4. TWITTER
EXECUTIVE PRESENCE AND PERSONAL BRANDING

13. OFFLINE
1. CLOTHING
2. COMMUNICATION
3. POSTIVE BODY LANGUAGE
4. RELATIONSHIP SKILLS
5. LEADERSHIP SKILLS
EXECUTIVE PRESENCE AND PERSONAL BRANDING

14. EXECUTIVE PRESENCE AND PERSONAL BRANDING