The latest trends in Social Commerce Platforms and the keys to choosing the best solution.

1. Social Commerce Platforms At Social Media Week Like Minds Immersive By Markus Karlsson CEO | Founder of Comrz

2. Intro CEO | Founder of Comrz Makes the Affino Social Commerce Platform Experience Previously worked on projects for Audi, Casio, UBM, UKTV, Diesel and 100s more Current Focus Publishers, Media Companies, Retailers, Commercial Communities i.e. The Early Adopters

3. Affino – Social Commerce Suite Advanced Social Commerce E-commerce Platform Social Media Hub Full E-business Suite Sales and Marketing Automation SaaS Service

4. E-Commerce Market Highest Customer Satisfaction = Highest Revenues 1% Increase in Online Satisfaction = 15% Sales Increase Biggest Players build own platforms Smaller Competitors falling behind Social Commerce Sites and Services proliferating Social Commerce Platforms will close the gap

5. Social Commerce Future "If I had to guess, Social Commerce is the next area to really blow up." Mark Zuckerberg Like will increasingly lead to Buy E-commerce is over – Long live Social Commerce - Wired Cover Headline Feb 2011 Social Commerce will go from being a supplement to E-commerce to being at the heart of E-commerce

6. Eventbrite - Case Each Share Generates $2.52 ticketing sales 11 visits

7. FlutterScape – Social Sourcing

8. Social Commerce Involves Using Social Commerce Sites Adding Social Apps Enabling E-commerce on Social Media Automation through Social Commerce Platforms

9. Social Commerce Types Comments, Ratings and Reviews Bazaar Voice Customer Support Facebook, Twitter F-commerce Facebook Flash Sales VentePrivée Group Buying Groupon Personal Shopper (Second Opinion) GoTryItOn Purchase-Sharing Blippy, Swipely Social Commerce Platforms Affino, KickApps Social Sharing Facebook, Twitter Social Shopping (Social Discovery) Kaboodle, Lockerz Social Shopping Apps (Rewards) ShopKick Social Sourcing FlutterScape and more …

10. Social Commerce v Social Shopping Social Commerce Retail Social Layer Solutions Providers Social Shopping Shopping with Social Tools Consumers

11. Social Commerce Market Early Days Only 4% of UK's top 100 Retailers have commerce on fan pages (One-iota) Investments approx. $2 Billion $1.1 Billion in Groupon Market Size for Physical Goods $5 Billion Currently $30 Billion 2015 Market Size for Digital and Virtual Goods Potentially Even Bigger

12. Successful Social Commerce Sites Most Successful Amazon eBay Facebook Risers Groupon Living Social Niche Etsy

13. Group Buying Hottest Social Commerce Sector Most Investment Groupon and Living Social (Amazon) Leading the Market Facebook and Google Developing Own Microsoft and Yahoo Buying up Second Tier 100s of Localised / Niche Startups

14. Key to Groupon’s Success

15. Groupon Info Fastest Growing US Startup in history Biggest Social Commerce Story $1.12B Funding Raised 24,972,841 Groupons Sold $1,072,003,714 Saved 50 million Subscribers Won TechCrunchCrunchiefor best Social Commerce

16. Groupon Strategy Simple Interaction One deal, one day, one city. Sense of Urgency Cinderella Story Energizing Customers Paying for referrals Fun Upbeat tone, humour (tricky: Superbowl) Fresh New day new deal

17. Typical Social Commerce Setup Today Most current Social Commerce Setups use many disconnected platforms: CMS / Blog Ecommerce Forum Service Newsletter Service Social Networks Specialist commerce e.g. Ticketing Media Sharing Sites Social Bookmarker Widgets Comment and Rating Widgets

18. Problems with Scenario Most companies as a result suffer from: Poor Data Poor Targeting Poor Integration Disjointed Campaigns Lack of Ownership Manual Poor Customer Experience

19. Risks Most Dangerous Scenario Social Commerce Amplifies your E-commerce Risks Competitive Spam and Attacks Competitive Poaching Fraud Data (Personal and Credit Card) Theft Privacy Violations Personal Data Legislation PCI Compliance is tougher

20. When Social Networks Fail DJ / Artist / Producer - 2 Million followers on My Space How many are active? How many can be targeted? What are their demographics? What are their interests? How active are they? How fresh is the data? Why can't I get the contact data? Who owns it? Who's making all the money?

21. Social Commerce and SEO Social Commerce drives SEO Provides relevant content Provides fresh content Automation through relevant Tweets Make sure you get the benefits Incorporate it into SEO strategy

22. Social Commerce and Word of Mouth Increasingly product discovery and qualifying is happening online. Online Retail Word of Mouth (WOM) Makes WOM Trackable and Measurable Platform must track from campaign through to conversion Social Commerce adds scale

23. Top Mistakes The Biggest Mistake is not doing enough Other mistakes are: Not Regular Disconnected Not Personal Poor Quality Not Communicating the Obvious Poor Data Capture

24. Social Commerce Platform Deliverables What you should look out for in your Social Commerce Platform More and Higher Quality Leads Improved Profiling and Targeting Better Customer Service Higher Customer Satisfaction Improved Efficiencies Greater Scale

25. Imperatives Steps to take to get Social Commerce moving in our organisation Evolve from driving Awareness to driving Conversions, Loyalty and Advocacy Start using Social Commerce Sites, Experience is Key Develop a Strategy for Data Capture Source a Social Commerce Platform to Centralise Management Run Pilot Projects, Track Results, Evolve Quickly Incorporate into Multi-channel Strategy