Integrated customer activations for FMCG using Customer Data Platform ( CDP ), Marketing Automation and receipts scanning

1. DATA
is oil of the
XXI CENTURY
Integrated
Consumer
Activations
for FMCG
Corporate Innovation
CRM / CDP / BI / DMP –
Marketing Automation –
Advanced analytics –

2. Activation 1
Agency 1
Consumer data
„collects” agencies
Consumer data
collects company
Activation 2
Agency2
Agency 1
Agency2
Activation 1
Activation 2
Consumers data
central repository
One customer account for
all activations (better UX)
Integrated data
No data integration
Which customers
are heavy users?
Our actions
knowledge
knowledge
Separate customer account
for each activation

3. Integrating customer data,
implementing the personalization
and marketing automation engine:
- better brand reputation
- increase in the Customer Satisfaction Index
- increase in Net Promoter Score
- higher revenues
at least
5%
efficiency gains
and the highest ROI
on the market
11% sales uplift

4. WE READ FROM RECEIPTS
AND INVOICES WHO, WHERE,
WHEN AND WHAT IS BUYING DATA FROM
SOCIALMEDIA
CUSTOMER DATA
- Company names, address,
- Tax identification number
- Purchase date, time
- Products, prices, quantities
- Total
- Receipt / invoice number
+
+
Consumer activations
contests, games, lotteries, loyalty
programs, rankings etc.
in omnichannel:
- Website / mobile
- Fanpage / FB Messanger
- Mobile application
- SMS / email
advanced analytics

5. 06
Lotteries, contests
Loyalty programs
05
Stable
solutions
04
Compatibility
with the GDPR
03 Data scanning
in real time
02 Automatic fraud
detection
01
Automatic reading all
data from receipts
with SKU fit
UNIQUE SCANNER
THE ONLY ONE SOLUTION ON THE MARKET
THAT AUTOMATICALLY READS DATA OF PURCHASED
PRODUCTS AND DETECT USER FRAUDS
No needed
integration with retailers
offline with online connection,
we collect cookies
More than 10 million
receipts scanned

6. 03 DMP, RTB
02
In app notification,
chat
Web push, mobile push,
FB push, mail, SMS
Marketing automation
( acyclic graphs - automatic, personalized reminders,
thanks for purchases, statuses, occasions and more )
01
CRM
More than 20 ready and
effective graphs

7. DMP & Programmatic
Compatibility
Surveys
Chatbots
Email , sms, web
notifications, mobile
notifications
MOŻLIWOŚĆ KOMUNIKACJI
Z KLIENTAMI
Attention! Within two years, 3rd party cookies are to be abolished.
Retargetting advertising will only be possible on the basis of first party data
such as email, phone number, browser ID, Facebook ID, mobile device ID, etc.

8. MULTICHANNEL SOLUTION
Mobile apps ( all devices )
Addon ( widget ) for
laptop and mobile website
Facebook, Messanger bot
Super fast start
even in 24h
Omnichannel increases the effectiveness
of the promotion between 35-50 percent
Dozens of activation options
Including member get member

9. Knowledge
Insigths
data
Agency2
Activation 1
Activation 2
ANALYTICS
Descriptive
Business Intelligence
Predictive and
prescriptive
- Decision models
- Optimization
- Forecasts
- Personalisation engine
- Automated Data
Science
Agency 1
OUR SPECIALIZATION,
UNIQUE SOFTWARE AND
KNOW HOW
OUR SPECIALIZATION,
UNIQUE SOFTWARE AND
KNOW HOW
OUR SERVICES
for digital transformation
CDP
Consumer Data Platform
Central customers data repository
consumer 360 view
marketing automation
OUR UNIQUE
SOFTWARE
OUR UNIQUE
SOFTWARE
External data sources
weather, partners, gov
OUR UNIQUE , MULTIPARTNER
CONSUMER ACTIVATION PLATFORM

10. Big Data & Data Science
in marketing
For the development of personalization activities,
1to1 communication and marketing automation
FOR
BRAND MANAGERS,
AGENCY,
MEDIA HOUSES

11. Automatic customers segmentation
and microsegmentation
Automatic basket analytics
Automatic mictotrends detection

12. VALUABLE INSIGHTS
FOR
BRAND MANAGERS,
AGENCY,
MEDIA HOUSES
FOR THE DEVELOPMENT OF PERSONALIZATION ACTIVITIES
1to1 COMMUNICATION
AND MARKETING AUTOMATION

13. We already collected detailed data of
thousands of your customers
Purchasing preferences
Demographics, geolocalisation
Email, telefon, retargeting cookie, FB profiles
Behavioral targeted, personalized campaigns
consumer activations
min. 50% more effective
Consumer Activation Platform

14. – division into any retailers/brands
– customer segmentation
– hundreds of cross-sections in the
business intelligence tool
– asking our users any questions
– advanced forecasts
We provide daily updated market data
based on hundreds of thousands scanned receipts per month
(weighted by the national sociodemographic structure )
Detailed analysis and
basket comparison
of all retail networks

15. QUICK
WINS
More submissions
in current lotteries / activations
more effective data-driven promotions
Brands Support
with advanced analytics
providing new potential
and competitive advantages
Collecting purchasing data
and consumer profiles ( first party data)
your own consumer base

16. 20 years ago, Kasparov loses with software
that makes conclusions from the data
Systems that depend on integrated data,
support manages decisions more and more effectively
NO WAY BACK

17. More than 10 years of delivering value
for corporations
Krystian Dylewski
(CEO)
Adam Domański
(COO)
Michał Barański
(CMO)
▪ Data analysis manager
▪ Specjalization: big data, AI
▪ More than 12 years of experience
▪ Data analysis manager
▪ Specialization: Marketing
▪ More than 15 years of experience
▪ manager MBA
▪ Specialization: management
▪ More than 15 years of experience

18. |
REFERENCES

19. AWARDS AND NOMINATIONS

20. WE ARE LOOKING FORWARD
TO HEAR FROM YOU
Web page
www.c-gence.com
Phone & email
Mobile: +48 883 345 555
krystian.dylewski@c-gence.com
michal.baranski@c-gence.com
Consumer Intelligence Sp. z o. o
UL. ZŁOTA 59/14
02-455 Warsaw
KRS: 0000859638