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WHAT GOES INTO
BUILDING A NEW-AGE
DIGITAL FASHION NETWORK
DISCOVER VALIDATE PURCHASE
Conventional
SHOPPING
EXPERIENCE
This research was done as a part of the pitch for a leading fa...
Window
Shopping
Friend’s
Opinion
Family’s
Day Out
Ever-reliable
Salesperson
This research was done as a part of the pitch ...
Window
Shopping
Friend’s
Opinion
Family’s
Day Out
Ever-reliable
SalespersonShopping
has been a
Social
EXERCISE
This resear...
Online
SHOPPING
EXPERIENCE
DISCOVER VALIDATE PURCHASE
This research was done as a part of the pitch for a leading fashion ...
Mobile Apps
& Websites
Convenience
Doorstep
Delivery
Returns
& Refunds
This research was done as a part of the pitch for a...
Mobile Apps
& Websites
Convenience
Doorstep
Delivery
Returns
& RefundsShopping
has become an
ISOLATED
PRACTICE
This resear...
Redefining
SHOPPING
EXPERIENCE
DISCOVER VALIDATE PURCHASE
This research was done as a part of the pitch for a leading fash...
Redefining
SHOPPING
EXPERIENCE
DISCOVER VALIDATE PURCHASE
ONLINE ENGAGEMENT
This research was done as a part of the pitch ...
ONLINE ENGAGEMENT
Gamification Connecting
& Sharing
Social
Referrals
Contests Incentivized
Participation
Discussion
Forums...
Let’s Dive into the
MOBILE FASHION NETWORK
This research was done as a part of the pitch for a leading fashion brand in In...
Roposo
Fashion Social Network
The users can click their pictures
share it using a hashtag, in a
similar format as Twitter....
Just Visual
Visual Search
The visual search allows the user to search for a product by
clicking a picture or uploading an ...
Stylebook
Dress Calendar
There can be a wardrobe/closet
section where user uploads
images of individual clothes. It's
inte...
Shelfari
Virtual Wardrobe
A user can build a virtual wardrobe online and display it to
the other member of the community
h...
Myntra
Style Forum
A community/platform for sharing and curating styles with
personalized 'style boards' (Instagram integr...
Goodreads
Community Discussions
The users can ask questions related to specific products to
the community members and seek...
Whisp
In-App Instant Messaging
The in-app chat feature lets users
share product images and chat
with each other while shop...
PSDept
Personal Style Consultant
We can have a style consultant
who can analyze the choice of
clothes and latest trends. T...
In-app Contests
This research was done as a part of the pitch for a leading fashion brand in India
Gamification
The users get instant gratification basis their engagement on
the app. Gratification could be on the basis of...
Stylect
Personalization
Popular as “ The Tinder for Shoes,"
this app helps you find the
footwear of your dreams by swipe
t...
Titan
Social Referrals
Encourage the customers who have purchased the product
to share on social platforms. By integrating...
New-age Online Fashion Network
Connected Through Social Networks
Powered by Online User Community
Facilitated by Innovativ...
THANK YOU
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Building New-age Digital Fashion Network

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An interesting insight into what goes into building a robust new-age digital fashion network

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Building New-age Digital Fashion Network

  1. 1. WHAT GOES INTO BUILDING A NEW-AGE DIGITAL FASHION NETWORK
  2. 2. DISCOVER VALIDATE PURCHASE Conventional SHOPPING EXPERIENCE This research was done as a part of the pitch for a leading fashion brand in India
  3. 3. Window Shopping Friend’s Opinion Family’s Day Out Ever-reliable Salesperson This research was done as a part of the pitch for a leading fashion brand in India
  4. 4. Window Shopping Friend’s Opinion Family’s Day Out Ever-reliable SalespersonShopping has been a Social EXERCISE This research was done as a part of the pitch for a leading fashion brand in India
  5. 5. Online SHOPPING EXPERIENCE DISCOVER VALIDATE PURCHASE This research was done as a part of the pitch for a leading fashion brand in India
  6. 6. Mobile Apps & Websites Convenience Doorstep Delivery Returns & Refunds This research was done as a part of the pitch for a leading fashion brand in India
  7. 7. Mobile Apps & Websites Convenience Doorstep Delivery Returns & RefundsShopping has become an ISOLATED PRACTICE This research was done as a part of the pitch for a leading fashion brand in India
  8. 8. Redefining SHOPPING EXPERIENCE DISCOVER VALIDATE PURCHASE This research was done as a part of the pitch for a leading fashion brand in India
  9. 9. Redefining SHOPPING EXPERIENCE DISCOVER VALIDATE PURCHASE ONLINE ENGAGEMENT This research was done as a part of the pitch for a leading fashion brand in India
  10. 10. ONLINE ENGAGEMENT Gamification Connecting & Sharing Social Referrals Contests Incentivized Participation Discussion Forums This research was done as a part of the pitch for a leading fashion brand in India
  11. 11. Let’s Dive into the MOBILE FASHION NETWORK This research was done as a part of the pitch for a leading fashion brand in India
  12. 12. Roposo Fashion Social Network The users can click their pictures share it using a hashtag, in a similar format as Twitter. Others users can follow you and keep a track of your updates and tips http://apple.co/1UWyUFy This research was done as a part of the pitch for a leading fashion brand in India
  13. 13. Just Visual Visual Search The visual search allows the user to search for a product by clicking a picture or uploading an image. Visual Search championed by JustVisual has been effectively implemented by eCommerce giants such as Flipkart http://justvisual.com/ This research was done as a part of the pitch for a leading fashion brand in India
  14. 14. Stylebook Dress Calendar There can be a wardrobe/closet section where user uploads images of individual clothes. It's integrated with a calendar having events, travel and personal schedule. So a user can plan clothes to wear, laundry and the brand can suggest new look for specific events say New year party or Diwali http://apple.co/1cD70FV This research was done as a part of the pitch for a leading fashion brand in India
  15. 15. Shelfari Virtual Wardrobe A user can build a virtual wardrobe online and display it to the other member of the community http://www.shelfari.com/ This research was done as a part of the pitch for a leading fashion brand in India
  16. 16. Myntra Style Forum A community/platform for sharing and curating styles with personalized 'style boards' (Instagram integration) with individuals able to follow other's style boards. By keeping a track of personalized choice of clothing and brand can provide individual recommendations This research was done as a part of the pitch for a leading fashion brand in India
  17. 17. Goodreads Community Discussions The users can ask questions related to specific products to the community members and seek validation to make the purchase decision This research was done as a part of the pitch for a leading fashion brand in India
  18. 18. Whisp In-App Instant Messaging The in-app chat feature lets users share product images and chat with each other while shopping. Whisp is the pioneer of in-app messaging that has been implemented lately by Flipkart (Ping) and Snapdeal (Shopo) This research was done as a part of the pitch for a leading fashion brand in India
  19. 19. PSDept Personal Style Consultant We can have a style consultant who can analyze the choice of clothes and latest trends. This can be a weekly newsletter and people can post questions to the mentor. There could also be community based questions. Like discussing the style in a particular Instagram photo of a celebrity http://apple.co/1Q7EjJ6 This research was done as a part of the pitch for a leading fashion brand in India
  20. 20. In-app Contests This research was done as a part of the pitch for a leading fashion brand in India
  21. 21. Gamification The users get instant gratification basis their engagement on the app. Gratification could be on the basis of time spent on the app, interactions with other users, popularity etc This research was done as a part of the pitch for a leading fashion brand in India
  22. 22. Stylect Personalization Popular as “ The Tinder for Shoes," this app helps you find the footwear of your dreams by swipe through over 50,000 shoe styles.  This feature can help you to understand the likes and preferences of your customer  All the likes can be clubbed into specific theme e.g Formal office wear, that can on a broader level also act as sub- categories for users to search their preferred options http://apple.co/1Q7HEYv This research was done as a part of the pitch for a leading fashion brand in India
  23. 23. Titan Social Referrals Encourage the customers who have purchased the product to share on social platforms. By integrating social platforms with the app we can enable the customers to be the brand ambassadors www.titan.co.in This research was done as a part of the pitch for a leading fashion brand in India
  24. 24. New-age Online Fashion Network Connected Through Social Networks Powered by Online User Community Facilitated by Innovative Features This research was done as a part of the pitch for a leading fashion brand in India
  25. 25. THANK YOU

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