An interesting insight into what goes into building a robust new-age digital fashion network

1. WHAT GOES INTO
BUILDING A NEW-AGE
DIGITAL FASHION NETWORK

2. DISCOVER VALIDATE PURCHASE
Conventional
SHOPPING
EXPERIENCE
This research was done as a part of the pitch for a leading fashion brand in India

3. Window
Shopping
Friend’s
Opinion
Family’s
Day Out
Ever-reliable
Salesperson
This research was done as a part of the pitch for a leading fashion brand in India

4. Window
Shopping
Friend’s
Opinion
Family’s
Day Out
Ever-reliable
SalespersonShopping
has been a
Social
EXERCISE
This research was done as a part of the pitch for a leading fashion brand in India

5. Online
SHOPPING
EXPERIENCE
DISCOVER VALIDATE PURCHASE
This research was done as a part of the pitch for a leading fashion brand in India

6. Mobile Apps
& Websites
Convenience
Doorstep
Delivery
Returns
& Refunds
This research was done as a part of the pitch for a leading fashion brand in India

7. Mobile Apps
& Websites
Convenience
Doorstep
Delivery
Returns
& RefundsShopping
has become an
ISOLATED
PRACTICE
This research was done as a part of the pitch for a leading fashion brand in India

8. Redefining
SHOPPING
EXPERIENCE
DISCOVER VALIDATE PURCHASE
This research was done as a part of the pitch for a leading fashion brand in India

9. Redefining
SHOPPING
EXPERIENCE
DISCOVER VALIDATE PURCHASE
ONLINE ENGAGEMENT
This research was done as a part of the pitch for a leading fashion brand in India

10. ONLINE ENGAGEMENT
Gamification Connecting
& Sharing
Social
Referrals
Contests Incentivized
Participation
Discussion
Forums
This research was done as a part of the pitch for a leading fashion brand in India

11. Let’s Dive into the
MOBILE FASHION NETWORK
This research was done as a part of the pitch for a leading fashion brand in India

12. Roposo
Fashion Social Network
The users can click their pictures
share it using a hashtag, in a
similar format as Twitter.
Others users can follow you and
keep a track of your updates and
tips
http://apple.co/1UWyUFy
This research was done as a part of the pitch for a leading fashion brand in India

13. Just Visual
Visual Search
The visual search allows the user to search for a product by
clicking a picture or uploading an image. Visual Search
championed by JustVisual has been effectively
implemented by eCommerce giants such as Flipkart
http://justvisual.com/
This research was done as a part of the pitch for a leading fashion brand in India

14. Stylebook
Dress Calendar
There can be a wardrobe/closet
section where user uploads
images of individual clothes. It's
integrated with a calendar having
events, travel and personal
schedule. So a user can plan
clothes to wear, laundry and the
brand can suggest new look for
specific events say New year
party or Diwali
http://apple.co/1cD70FV
This research was done as a part of the pitch for a leading fashion brand in India

15. Shelfari
Virtual Wardrobe
A user can build a virtual wardrobe online and display it to
the other member of the community
http://www.shelfari.com/
This research was done as a part of the pitch for a leading fashion brand in India

16. Myntra
Style Forum
A community/platform for sharing and curating styles with
personalized 'style boards' (Instagram integration) with
individuals able to follow other's style boards. By keeping a
track of personalized choice of clothing and brand can
provide individual recommendations
This research was done as a part of the pitch for a leading fashion brand in India

17. Goodreads
Community Discussions
The users can ask questions related to specific products to
the community members and seek validation to make the
purchase decision
This research was done as a part of the pitch for a leading fashion brand in India

18. Whisp
In-App Instant Messaging
The in-app chat feature lets users
share product images and chat
with each other while shopping.
Whisp is the pioneer of in-app
messaging that has been
implemented lately by Flipkart
(Ping) and Snapdeal (Shopo)
This research was done as a part of the pitch for a leading fashion brand in India

19. PSDept
Personal Style Consultant
We can have a style consultant
who can analyze the choice of
clothes and latest trends. This can
be a weekly newsletter and
people can post questions to the
mentor. There could also be
community based questions. Like
discussing the style in a particular
Instagram photo of a celebrity
http://apple.co/1Q7EjJ6
This research was done as a part of the pitch for a leading fashion brand in India

20. In-app Contests
This research was done as a part of the pitch for a leading fashion brand in India

21. Gamification
The users get instant gratification basis their engagement on
the app. Gratification could be on the basis of time spent on
the app, interactions with other users, popularity etc
This research was done as a part of the pitch for a leading fashion brand in India

22. Stylect
Personalization
Popular as “ The Tinder for Shoes,"
this app helps you find the
footwear of your dreams by swipe
through over 50,000 shoe styles.
 This feature can help you to
understand the likes and
preferences of your customer
 All the likes can be clubbed
into specific theme e.g Formal
office wear, that can on a
broader level also act as sub-
categories for users to search
their preferred options
http://apple.co/1Q7HEYv
This research was done as a part of the pitch for a leading fashion brand in India

23. Titan
Social Referrals
Encourage the customers who have purchased the product
to share on social platforms. By integrating social platforms
with the app we can enable the customers to be the brand
ambassadors
www.titan.co.in
This research was done as a part of the pitch for a leading fashion brand in India

24. New-age Online Fashion Network
Connected Through Social Networks
Powered by Online User Community
Facilitated by Innovative Features
This research was done as a part of the pitch for a leading fashion brand in India

25. THANK YOU