BCG analysis of johnson and Jonson

1. Johnson & Johnson
Product Mix & BCG MATRICX
Presentation by
Kunal Kumar

2. Johnson & Johnson
• Global Manufacturer of Pharmaceuticals, Consumer Products and Medical Devices.
• Listed in Fortune 500 Companies
• Ranked 1st among 50 top Pharmaceutical companies
• 230 subsidiary companies with operations in over 57 countries.
• Well-known consumer products are the BAND-AID Brand line of bandages, Tylenol
Medications , JOHNSON'S BABY Products
• Produced its first product in 1886
• Incorporated in 1887
• ROBERT WOOD JOHNSON served as the first President of the company.
• In 1910, JAMES WOOD JOHNSON succeeded him as President.
• William C. Weldon is the President (since 2002 Onwards)

3. Pharmaceutical Products
Consumer Products
Medical Devices and Diagnostics
Products
Product of Johnson & Johnson are organized
under following groups:
Products of Johnson &
Johnson
Consumer Products
Pharmaceutical Products
Medical Devices and Diagnostics
Products
SEGMENTATION
Johnson & Johnson

4. SEGMENTATION
Pharmaceutical Products
Medical Devices and Diagnostics
Products
Consumer Products
• Baby and Child Care
• Skin Care
• Oral and Wound Care
• Women's Health Care
• Nutritional Products
• Over-the-counter
Medicines
• The Pharmaceutical segment
of Johnson & Johnson is
mainly on research &
development.
• Johnson and Johnson
Medical Devices and
Diagnostics segment
produces wide range of new
products which are used in
many fields
1 2 3
Johnson & Johnson

5. Consumer Products
Consumer Products
• Baby and Child Care
• Skin Care
• Oral and Wound Care
• Women's Health Care
• Nutritional Products
• Over-the-counter
Medicines
1

6. Consumer Products
Consumer Products
• Baby and Child Care
• Skin Care
• Oral and Wound Care
• Women's Health Care
• Nutritional Products
• Over-the-counter
Medicines
1
Some of the Products in the
Product Line of Baby & Child
Care are as:-
• Baby Massage Oil
• Baby Hair Oil
• Baby Soap
• Baby Cream
• Baby Body Lotion
• Baby Powder
• Baby Nappy Pads
• Baby Shampoo
• Baby wipes (NEW)
• Baby toothbrush
Some of the products in the
product line of Skin Care are:-
• Clean & Clear face wash
• Clean & Clear Moisturizer
• Clean & Clear Deep Action
Cleanser
• Neutrogena (Skin Care
products)
• Body Lotion etc.
• Shower to shower

7. Pharmaceutical Products
Pharmaceutical Products
• The Pharmaceutical
segment of Johnson &
Johnson is mainly on
research & development.
2
The Pharmaceutical segment of Johnson &
Johnson is mainly on research &
development. This segment bought more
scope of medical needs across several areas
such as cardiovascular & metabolism,
infectious diseases & vaccines, pain, etc.
Major of the brands are sold in US. Some of
them include Topamax tablets, etc.
Product Line Length of Johnson &
Johnsonin Pharmaceuticals is huge.
The products are for various
Therapeutic uses such as:-
o Anti Fungal
o Anti-Infective
o Cardiovascular
o Contraceptive
o Dermatology
o Gastrointestinal and many more

8. Medical Devices and Diagnostics Products
Medical Devices and Diagnostics
Products
• Johnson and Johnson
Medical Devices and
Diagnostics segment
produces wide range of new
products which are used in
many fields
3
Medical Devices and Diagnostics products:
o It includes a broad range of products distributed to Wholesalers, Hospitals &
Retailers.
o Used principally in the professional fields by Physicians, Nurses, Therapists,
Dermatologists, Hospitals, Diagnostic Laboratories and Clinics.
o Products include Cordis’ circulatory disease management products, DePuy’s
orthopedic joint reconstruction and spinal care products.
o Vistakon's ACUVUE Disposable Contact Lens.
o One Touch Brand Blood Glucose Meters from LifeScan, Inc.

9. BCG Matrix of Johnson & Johnson
Consumer Goods Segment

10. BCG Matrix Of Consumer Goods Segment:
Relative Market Growth Rate
• Baby care
products
• Baby powder
• Baby wipes
• Skin care products
• Over-the-counter
and Nutritional
Products
• Baby Talc Powder in
some countries.

11. BCG Matrix
Relative
Market
Growth Relative Market Share
• Skin care products
• Over-the-counter
and Nutritional
Products

12. BCG Matrix
Star Products
Baby and beauty products Like
• Johnson's Baby Shampoo
• Clean & Clear face wash
Relative
Market
Growth Relative Market Share
• Baby care
products
• Beauty
products

13. BCG Matrix
• Baby powder
• Baby wipes

14. BCG Matrix
Dog Products
• Baby Talc Powder is discontinued in USA
and CANADA.
• Baby Wipes are discontinued in UK
Relative
Market
Growth Relative Market Share
Baby Talc Powder
Baby Wipes

15. Suggestions
 Johnson and Johnson is one of the most selling brand when it's comes to
pharmaceutical and consumer products so there are chances that my may get
trapped in controversy. So the company must try it's best to safeguard itself
from different kinds of controversies.
 As the products of the company are highly demanded and it has gained good
approach in the market with fast moving distribution channels there are
chances that other competitors ( direct or indirect) may try to tarnish the
image so Johnson & Johnson must try to protect itself from defamation.
 The company must be involved in continuous improvement and market
research so that it could remain the position in which it is currently
functioning.

16. QUESTIONS?

17. THANK YOU