2. incorporate
d in 1946
Soichiro
Honda
Automobiles
Power
equipment
Released
Asimo robot
in 2000
Largest bike
dealers
since 1959
3. HONDA- Difficult is worth doing.
Influenced
people
emotionally
Intriguing
commercial
advisement
Targeted
every age
group
Increased
brand image
Focused on
driving as
equivalent to
flying high to
Revenue
increased
catch
dreams.
4. THE HONDA – VINE PROMOTION
1. Approach was customer-centric .
2. Customers felt valued.
3. Huge social values.
4. Online goodwill.
5. Promotion through customer’s networking.
5. Strengthened
relationship with
customers
through digital
marketing
Came up
with
stronger
brand
image
Powerful
adds made
it king of
advertisem
ents.
Nominated
in best
fortune 500
brand in
social
media.