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BY KUNAL BHASIN
incorporate 
d in 1946 
Soichiro 
Honda 
Automobiles 
Power 
equipment 
Released 
Asimo robot 
in 2000 
Largest bike 
dealers 
since 1959
HONDA- Difficult is worth doing. 
Influenced 
people 
emotionally 
Intriguing 
commercial 
advisement 
Targeted 
every age 
group 
Increased 
brand image 
Focused on 
driving as 
equivalent to 
flying high to 
Revenue 
increased 
catch 
dreams.
THE HONDA – VINE PROMOTION 
1. Approach was customer-centric . 
2. Customers felt valued. 
3. Huge social values. 
4. Online goodwill. 
5. Promotion through customer’s networking.
Strengthened 
relationship with 
customers 
through digital 
marketing 
Came up 
with 
stronger 
brand 
image 
Powerful 
adds made 
it king of 
advertisem 
ents. 
Nominated 
in best 
fortune 500 
brand in 
social 
media.

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Honda Co. and its campaigns.

  • 2. incorporate d in 1946 Soichiro Honda Automobiles Power equipment Released Asimo robot in 2000 Largest bike dealers since 1959
  • 3. HONDA- Difficult is worth doing. Influenced people emotionally Intriguing commercial advisement Targeted every age group Increased brand image Focused on driving as equivalent to flying high to Revenue increased catch dreams.
  • 4. THE HONDA – VINE PROMOTION 1. Approach was customer-centric . 2. Customers felt valued. 3. Huge social values. 4. Online goodwill. 5. Promotion through customer’s networking.
  • 5. Strengthened relationship with customers through digital marketing Came up with stronger brand image Powerful adds made it king of advertisem ents. Nominated in best fortune 500 brand in social media.