1.
BOOK PRESENTATION ON
“ DESIGN THINKING FOR
ENTREPRENEURS AND
SMALL BUSINESSES’’
-By Beverly Rudkin Ingle

2.
ANALYTICAL CREATIVITY
PROBLEM
SOLVING
WHAT IS DESIGN THINKING??

3.
PHASES OF DESIGN THINKING

4.
WHAT IS RESEARCH IN DESIGN
THINKING?

5.
DIFFERENT ROLES IN RESEARCH
THE
EQUALIZER
THE DEVIL’S
ADVOCATE
THE
INTERPRETER
THE
ARCHAELOGIST

6.
DESIGNING A BUSINESS STRATEGY
SWOT ANALYSIS
CONTEXT MAP
CIRCLES OF INFLUENCE
STEP
1
STEP
2
STEP
3

7.
SWOT ANALYSIS
STEP
1

8.
STEP
2
CIRCLES OF INFLUENCE

9.
STEP
3
CONTEXT MAP

10.
DESIGNING LIVE CUSTOMERS EXPERIENCE
BRICKS
AND
MORTAR
LOCATION
CREATING
THE
EMPATHY
MAP
MAPPING
THE
CUSTOMER
EXPERIENCE

11.
BRICKS AND MORTAR MODEL

12.
CREATING THE EMPATHY MAP

13.
MAPPING CUSTOMER EXPERIENCE

14.
DESIGNING MARKETING PLAN
The Business Case
Strategic Overview
Marketing Objectives
Communications Objectives
Target Audiences
Marketing Strategies
Tactical Plan
Measurement