How to be a Marketing Superhero in Financial Services
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It was Uncle Ben in Spiderman that said, “With great power comes great responsibility.” Stan Lee’s classic comic book character could very well be addressing today’s marketers. Marketing directors are becoming more responsible for measuring their efforts and their value to the firm. Fund marketers need special powers to succeed and convert more prospects into investors. After all, it’s not the free-flowing cape or the shiny spandex suit that makes a superhero, it’s cleverness, courage and the right tools that help them carry out their mission successfully. Here are seven ways to become a marketing superhero in financial services.
