1.
Design an advertisement copy for
the product of your choice
Ccs - 2

2.
LOVE/DEMAND FOR THE SHOES
+ Shoes are the most powerful category in the online luxury market, according to a
recent report
+ According to the global footwear market – industry trends and forecast to 2028
report published by Research Dive, the SHOES market is expected to grow at
12.83% in the forecast period of 2021 to 2028.
+ The changing living habits, growing economies, and growth and awareness in
health, especially due to the Covid pandemic, and reopening of lockdowns have
given a boost to the demand for footwear across the globe. Further, the demand for
fashionable, trendy, athletic, and sports shoes has opened the scope of
development and growth for the footwear Industry.

3.
+ shoes are getting new life in the soles of millennial and Gen Z
men.
+ Shoes are the latest millennial Gen z status symbol.
+ A good pair of shoes can give you the confidence to take on the
world.
+ A good pair of shoes can give you the confidence to go
anywhere in the world. Similarly, a good guy by your side
makes you feel like the queen of the world
+ So keeping all this in mind we are launching our product called .

4.
CLOSING
CEREMONY
MOVE ASIDE.

5.
PRODUCT
+ Starting price of our product is Rs. 2999 and goes till Rs.39000
+ Our shoes will be made up of synthetic rubber compounds, like
polyurenthane , phylon, phylite and other materials
+ Our main headquarters/factory for producing the product will be
located at Nelamangala
+ We will be using 60% of automation and 40% of human
resources for producing our product
+ Our one of the motive is provide employment opportunity in
india

6.
+ To make the shoe our worker first cuts all the material in
the shapes and forms they need to be in, they then sew
the pieces together on the upper section above the sole.
+ Then workers prepare the sole also called stock fitting,
followed by preparing the attachment of upper to the sole
also know as lasting.
+ Then the worker attaches and shapes the bottom heel to
its final form this process is called heeling. The finishing
touches are made and any necessary accessories are
then attached in the process called treeing.

7.
Rough sketch of our product

8.
Rough sketch
of our product

9.
Targeted audience
+ First thing is we produce shoes for both men and
women and teenagers
+ We mainly target on the age group from 15 to 45 years.
And also, tap on middle-aged consumers who have
disposable income and develops its relationship with
younger audiences to ensure future growth and build
life-long brand enthusiasts.
+ We also target audience like sneaker heads, fashion-
freak etc.
+ More specifically we also follow the same strategy used
by louis vuitton
+ Where they also target wealthy middle aged person and
young brand aspirants

10.
Best ways to promote
our shoes
+ Marketing in the shoe industry can be tough, especially if you're a
small business selling a brand new line of shoes. Customers have a
tendency to stick with their favorite brands and getting them to try
something new isn't always an easy task. But many of the larger shoe
companies use marketing techniques that a small business can learn
from and easily duplicate.
+ Crowdsourcing
Crowdsourcing is a new advertising technique that is useful for the
shoe industry. It involves using customers and fans to market
products to the public. For example, Famous Footwear ran a Mother's
Day campaign in which it encouraged customers to share a video --
titled "A Letter to Mom" -- with their own mothers.

11.
+ Design Your Own : Another technique to draw in customers is giving them
an opportunity to design their own shoes. This makes your product unique
and more personalized to their needs. We our customers choose from a list
of colors and add their own icons or numbers.
+ Pay-per-click (PPC) is a performance-based marketing method that allows
you to show specific ads for services or products oriented to a very defined
target, with the goal that the user visits your website or landing page.
+ Social media it is estimated that two-thirds indians have a social media
profile they use on a daily basis –that’s more than five times the consumers,
especially when compared to the last decade. Amongst the most renowned
social media platforms you can find Facebook, Twitter, Reddit, Snapchat,
Pinterest, Instagram, and many others. What separates each one from the
others is the uniqueness of the interactions, meaning that you can focus on
what suits you most –instead of trying to master them all at once

12.
Influencer Marketing :
You’ve probably heard of this technique before, especially since a
staggering 75% of marketers are estimated to have used influencer
marketing to get their brand better known. To put it into practice, we
gonna make use of Instagram influencers reviews, endorsements from
reliable brands or experts, and social media posts and even through
celebrities mainly . This technique will be successful provided that you
focus on telling our story and set realistic expectations

13.
Our product
poster
Get youaa cash ready!

14.
PLUTO.ISSA.VIBE - SERIES 01
RS. 7999

15.
ROH-HEAT X BENKI RETRO- 1
RS. 8999

16.
CLOSING CEREMONY X ABHI
SERIES 3
RS . 10999

17.
KUSH – HIGH
TOPS CASUAL
SNEAKER
RS. 2399

18.
CLOSING
CEREMONY
BAD BLOOD
HEELS
RS. 6969