A presentation of useful tips on Online Reputation Management- what is it and how to improve yours. As more people 'google' us and our companies, it is important to be vigilant about the information they find about us and to ensure that all our interactions impact positively on our reputation.

1. BUILD AN
ONLINE
REPUTATION
You can be proud of
Copyright Kwazi Communications

2. Online Reputation is...
Perceptions
Beliefs
Image
BUSINESS
PRODUCT
ABOUT
SERVICES
BRAND
YOURSELF

3. Who Cares? Competitors
Vendors
Investors
Consumers
Shareholders
Marketers
Journalists
Prospective
employers
Co-workers
Personal contacts
Business partners

4. A Positive Online Improves
Credibility
Reputation...
Increases
Improves
Brand
Awareness Image
Attracts Creates
clients Relevance
Fosters
Customer Competitiveness
& Client trust

5. Your Online Reputation is made up of
Search Engine Results
1 . 2 .
Blogs
Website

6. Your Online Reputation is made up of
3 .
1. Comments about you
2. Audio/visual posts you
appear in
3. Opinions, perceptions of
others
4. Conversations you 1. Comments you make
engage in 2. Pictures/videos you post
3. Any other digital
materials you post

7. Your Online Reputation is made up of
4 . 5 . 6 .
Articles Reviews Comments
By You or about You or Your Business

8. Improve your
Online Reputation Positive Posts
... Creative Content
Politically correct Professional Profiles
Sensitive
Non-discriminatory Appropriate behaviour
Relevant information
Great articles,
blogs Clear Messaging
Honesty
Be ethical
Descriptive
up to date, concise

9. Fixing a negative online
reputation
1. Acknowledge the problem
2. Create a long term plan/strategy
3. Engage online community/audience ASAP
4. Be honest, transparent and Real
5. Create channels for dialogue with audience
6. Give feedback on what steps you are taking to fix things

10. Manage Your Reputation
 Regularly search your own name / business to see
what appears
 Be proactive, post items that you want people to
find
 Be involved-respond to queries and comments

11. And Remember….
 Don’t publish material online that could be
offensive or viewed negatively.
 Keep private things private
 Be professional and positive in everything you do
and say online

12. Tools to help you
Monitor and track what is being said
This provides results A service A social media A social media
dedicated to tracking search and search tool that
relevant to your
your personal analysis allows users to
search query across platform that
information online. search for
Google which also Receive alerts about aggregates user conversations
Alerts once someone You via email, sms generated surrounding the
Searches or mentions or through content from topics that they
to your feed read across the care about most
Anything about you
universe into a
company online. single stream of
information.

13. KWAZI COMMUNICATIONS IS A JOHANNESBURG, SOUTH AFRICA BASED MEDIA AND
COMMUNICATIONS CONSULTING COMPANY.
We assist organizations with their social media strategies, training and
implementation. Services include online reputation management so that
they are able to successfully engage, connect and network.
Connect with us:
E-mail: Puseletso@kwazicommunications.co.za
info@kwazicommunications.co.za
Visit: www.kwazicommunications.co.za
Copyright Kwazi Communications