Myanmar have 54.6 million population and internet user are significantly higher year by year. Currently, mobile SIM connection is 68.2 million and SIM penetration is 128% according to a report of DKMads’s 2021 Digital Media Landscape in Myanmar. 1. DKMads is the strongest display advertising platform in Myanmar and it is connected with more than 30 premium ad exchanges and owned an SSP platform to collected local publishers’ inventory. DKMads platform can reach 34 Million cookies if combine programmatic inventory and local ad network inventory in Myanmar. 2) Facebook has 25 million monthly active users and the highest age group is 25-34 (50%), 56% male and 44% female in Myanmar. 3) YouTube has 18 million monthly active users and 18-24 is the highest age group (36%) and male 56%, female 29% in Myanmar.

1. 2021 Myanmar
Digital Media Landscape
Brand Safety & Viewability are our priorities for your brand

2. One of the young entrepreneurs from Myanmar &
passionate about digital marketing.
ABOUT
Kyaw Ye Paing started the digital marketing career in 2012 and have
experiences working in the most famous advertising agencies and corporate
companies with the professional digital marketing position.
FOUNDER
Hand on experience with below brands within 8 years.
Emirates Airline, Mercedes Benz, Mazada Myanmar, DKSH, Unilever,
Nestle, Abbott, EAC, Heineken, Tuborg Beer, Mytel, Huawei, Oppo
Smartphone, Garnier Myanmar, Canal+, Telenor, Shark, Vitacap, Grab
Myanmar , Grab Cambodia and many other brands.
KYAW YE PAING

3. 2021 Myanmar Digital Media Landscape
Population
54.6M
Connections
68.2M
SIM Penetration
128%
Mobile Broadband
82%
DKMads Cookies
34M
Facebook Users
25M
YouTube Cookies
18M
Messenger Users
1.9M
Sources- DKMads Platform Data, Google Ads, Facebook, GSMA Intelligence, YouTube & Social Blade, Worldometers

4. 25%
30%
45%
Male
Female
Unknow
Gender
32%
60%
8%
Parent
Not a Parent
Unknow
Parental Status
DKMads Programmatic
Audience Insights Overview in Myanmar
0%
10%
20%
30%
40%
18-24 25-34 35-44 45-54 55-64 65-65+ Unknow
20%
2%
2%
4%
8%
25%
39%
DKMads Programmatic have 24.8 million monthly active
user and total available impression is 11 billion.
Sources- DKMads Platform Data, Google Ads, GSMA Intelligence, YouTube.

5. DKMads Affinity Categories and Traffic Sources
Categories in Myanmar
12%
15%
8%
13%
7%
12%
9%
12%
14%
Media & Entertainment
Sport & Fitness
Travel
Food & Dining
Banking & Finance
Lifestyle & Hobbies
Beauty & Wellness
Technology
Shoppers
Affinity Categories
Categories by Impression breakdown
Arts & Entertainment
Autos & Vehicles
Beauty & Fitness
Books & Literature
Business & Industrial
Computers & Electronics
Finance
Food & Drink
Games
Health
Hobbies & Leisure
Home & Garden
Internet & Telecom
Jobs & Education
Law & Government
News
Online Communities
People & Society
Pets & Animals
Real Estate
Reference
Science
Shopping
Sports
Travel and Transportation
World Localities
0 3,500,000 7,000,000 10,500,000 14,000,000
2,650,000
580,000
2,570,000
1,590,000
1,290,000
4,270,000
67,300
167,000
2,970,000
7,960,000
6,460,000
1,670,000
928,000
11,900,000
220,000
4,050,000
1,010,000
7,380,000
292,000
1,770,000
1,360,000
2,940,000
573,000
742,000
482,000
13,300,000
Sources- DKMads Platform Data, Google Ads, Facebook, GSMA Intelligence, YouTube & Social Blade

6. Facebook Audience Insights
Overview in Myanmar
0%
12.5%
25%
37.5%
50%
18-24 25-34 35-44 45-54 55-64 65+
1%
1%
3%
10%
50%
35%
Facebook have 25 million monthly active user, Messenger have 1.9 million monthly
active user and Instagram have 1.2 million monthly active user.
44%
56%
Male
Female
Gender
7%
4%
89%
Facebook
Instagram
Messenger
Breakdown by Platform
Sources- Facebook, GSMA Intelligence, YouTube & Social Blade

7. Facebook Affinity Categories and
Placement Breakdown in Myanmar
12%
12%
13%
12% 9%
6%
10%
13%
12%
Business and industry
Entertainment
Family and relationships
Fitness and wellness
Food and drink
Hobbies and activities
Shopping and fashion
Sports and outdoors
Technology
Affinity Categories
User breakdown by placement
Facebook New Feed
Instagram Feed
Facebook Marketplace
Facebook Video Feeds
Instagram Explore
Facebook Stories
Instagram Stories
Messenger Stories
Facebook In-Stream Videos
Facebook Instant Articles
Audience Network In-Stream Videos
0 7,500,000 15,000,000 22,500,000 30,000,000
1,000
14,000,000
10,000,000
1,900,000
370,000
6,700,000
310,000
19,000,000
9,800
1,200,000
24,000,000
Sources- DKMads Platform Data, Google Ads, Facebook, GSMA Intelligence, YouTube & Social Blade

8. YouTube Audience
Insights Overview in Myanmar
0%
10%
20%
30%
40%
18-24 25-35 35-45 45-55 55-65 65-65+ Unknow
7%
3%
3%
6%
13%
32%
36%
YouTube have 18 million monthly active user, the total available
impression is 88 million and 200 million views per month.
15%
29% 56%
Male
Female
Unknow
Gender
33%
46%
21%
Parent
Not a Parent
Unknow
Parental Status
Sources- DKMads Platform Data, Google Ads, YouTube & Social Blade

9. YouTube Affinity Categories and
Top 10 Channels in Myanmar
14%
17%
5%
17% 5%
13%
7%
2%
19%
Media & Entertainment
Sport & Fitness
Travel
Food & Dining
Banking & Finance
Lifestyle & Hobbies
Beauty & Wellness
Technology
Shoppers
Affinity Categories
Rank Channel Channel Link Uploads Subs Video Views
1st Mahar
https://www.youtube.com/channel/
UCJFGNmtLtwmX752P7OhcdvQ 1,377 1.61M 652,427,581
2nd Legacy Music
https://www.youtube.com/channel/
UCSdeqahu8FD5c4MoS37vJnA 7,231 813K 454,408,934
3rd AKonThi Media
https://www.youtube.com/channel/
UClOmJfUZIWgJprFQ7OXVeZQ 15,701 521K 237,892,401
4th DVB TVnews
https://www.youtube.com/user/
DVBBurmese 71,506 508K 340,515,951
5th Myanma Platform
https://www.youtube.com/channel/
UCTjrvGXmOIXns8mXz3-LrJg 2,689 454K 100,726,592
6th The Voice Myanmar
https://www.youtube.com/channel/
UCfIle2OhZqjxRbLynq3chLQ 549 367K 198,017,308
7th Look Media
https://www.youtube.com/channel/
UCSaXL4MiaEG0m0yEHKWzpgQ 861 355K 82,599,676
8th
RFA Burmese လွတ်လပ်… https://www.youtube.com/user/
RFABurmeseVideo 21,774 306K 137,246,002
9th
BBC News ြမန်မာ https://www.youtube.com/user/
TheBBCBurmese 3,120 286K 72,146,627
10th M Music Net
https://www.youtube.com/channel/
UC9NiT3jXeIsXKpBIRHVD0UA 2,603 242K 93,960,622
Sources- DKMads Platform Data, Google Ads, Facebook, GSMA Intelligence, YouTube & Social Blade

10. Performance Breakdown by Ads Platforms in Myanmar
DKMads
Average CTR : 0.7%
Average Viewability Rate : 82%
Average Video View Rate : 71%
Facebook
Average CTR : 3%
Average Viewability Rate : 19%
Average Video View Rate : 19.7%
YouTube
Average CTR : 0.29%
Average Viewability Rate : 93%
Average Video View Rate : 43%
Sources- Historical data of $10,000 budget spending for each platforms, integral ad science.

11. Brand Safety & Viewability are our priorities for your brand
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