2. Kyiakhalid Ruiz
MBA, 2015
Business Administration/Social Entrepreneurship
BA, 1999
American Studies
AA, 2014
Real Estate
Child of artists
Belief in the importance of art to artists and on society
Grew up selling art at flea markets and arts fairs
Believe that artists have the right to earn a living during their lifetimes
Increased rates over 40% to inspire other artists to value themselves
and their talents
Proven manager (15 years!)
Created an arts agency to promote communications for companies
Experience leading teams, budgeting for departments ($1+ Million in
assets), and navigating Fortune500 bureaucracies
Renaissance Ideal
Combining humanities/artist background with entrepreneurship and
formal management training to become an embodiment of the
Renaissance Ideal
3. We work both for the people of Oakland, and the artists and arts venues of Oakland…
Office of Economic and
Workplace Development
Cultural Arts Division
(Manager + 4 FTEs)
The people
of Oakland
The artists and arts
venues of Oakland
4. …this informs our department’s direction (Mission and Vision Statements*) (*proposed)
The people
of Oakland
The artists and arts
venues of Oakland
Mission
In accordance with the City
of Oakland Guidelines, the
Cultural Arts Department
strives to provide art to the
people of Oakland and
enhance the dimension of
our humanity.
Vision
The Cultural Arts
Department will provide
the platform that will
assist the artists and
arts venues of Oakland
to succeed to their
fullest potential.
5. Opportunities we must capture…
Achieve Oakland’s buy-in
• Survey Oakland’s residents
about their views on art & its
importance in society
• Determine what art the
people want to see and
where
• Listening to the people of
Oakland will give them an
ownership stake in the
power of art to transform the
city’s identity
6. Own the entrances to Oakland
• Make art available at all the
entrances to Oakland (BART,
Amtrak, OAK, Greyhound,…)
• Permeate the atmosphere as
soon as people enter Oakland.
Make people associate art with
Oakland. #oakland=art,
#oaklandartlife,…
• Multiple arts opportunities per
venue (short form theater, live
music, gallery exhibitions, poetry
jams,…)
• Arts itineraries at the stations
Opportunities we must capture…
7. Reinvigorate the Art & Soul Festival
• Make it the premier event on the
West Coast!
• Increase exposure to increase
attendance
• Increased attendance will
support the vendors (many of
whom are Oakland artists)
• Increased attendance also
attracts additional corporate
sponsorships, especially among
the new Oakland tech-set
(Pandora, Uber,…)
Opportunities we must capture…
8. Expanding arts partnerships
• Build comprehensive database of arts
venues and companies in Oakland
• Expand database: Outreach to up-and-
coming arts partners
• Bridge the gap: Use database to
connect artists with venues, artists with
each other, artists with students (to
provide mentorship and apprenticeships)
• Encourage the financial viability of arts as
a career
• Make sure artists and venues know that
the City of Oakland is here for them
Opportunities we must capture…
9. Own the art events calendar
• Become the go-to arts calendar for events
in the City of Oakland
• Stop relying on 3rd parties to showcase
our art scene (too many disparate sources
for attendees to get information)
• Have all the venues send us their arts
events, then we promote them live (send
team members to report/hashtag/
geolocate/blog,… to raise public
awareness)
• Team members get to pick which events
they want to attend, commit to writing 500
words about it, interviewing the hosts,
taking pictures,…)
Opportunities we must capture…
10. Oakland Cultural…
Oakland Cultural Arts
Oakland, California oaklandnet.com
Your Go-To Source for Oakland’s Arts & Culture
Music Dance Street Art Art Galleries Museums
Sculpture Theater Poetry Movies Books
72 Pins72 Pins 72 Pins 72 Pins 72 Pins 72 Pins
72 Pins 72 Pins 72 Pins 72 Pins 72 Pins
Social Media Presence
We can leverage
Pinterest’s strength by
creating a different
“board” for each type of
art created or performed
in Oakland.
Users can subscribe to
whichever “boards” they
wish and share those
posts on their own feed.
11. facebook
Oakland Cultural Arts is preparing to see Stevie Wonder at the Coliseum!
Wall Photos Flair Boxes Oakland Cultural Arts Logout
View photos of Oakland Cultural Arts
(5)
Send Oakland Cultural Arts a
message
Poke message
Wall Info Photos Boxes
Write something…
Share
Information
Networks:
Bay Area
Birthday:
April 1, 2016
Political:
The voice of the People!
Religion:
Art
Hometown:
Oakland, California
Friends
Libby Mark Kyiakhalid
Oakland Cultural Arts is preparing to see Stevie Wonder at the Coliseum!
May 14, 2016
Paramount Theatre to Oakland Cultural Arts Thanks for covering our concert last night!
May 12, 2016
Oakland Cultural Arts I can’t believe how awesome this gallery show is! @Broadway Arts
May 9, 2016
Oakland Cultural Arts is so glad we have such a vibrant arts community!
May 8, 2016
Oakland Cultural Arts hopes everyone realizes how quickly ticket will sell out for Poetry Slam 2016!!!
September 9, 1962
Social Media Presence (cont’d)
Oakland Cultural Arts So many people at City Hall Jazz lunches!!!
September 9, 1962
Facebook has a
tremendous and engaged
audience (1 Billion+ users)!
The Oakland Cultural Arts
“company page” on
Facebook will enable us to
engage that audience to
promote the arts and
events in Oakland.
12. Social Media Presence (cont’d)
Brevity is the strength of
Twitter.
Short, quick messages will
allow us to announce
events and banter with like-
minded followers.
The data analytics we mine
from our social media
presence can be analyzed
for campaign effectiveness.
13. 101 likes
oaklandarts Amazing dance show @ Destiny Arts!
Wish I was there! Have fun!
view all comments
oaklandarts
Your go-to place for Oakland’s Arts & Culture
Subscribe for current events in the Town!
Oakland Cultural Arts
www.oaklandnet.com/culture
OAKLANDARTS
Social Media Presence (cont’d)
Quick visuals is the heart of
Instagram. Pics and videos
(enhanced with “filters”) allow
users to share increase their
“social capital” among their peers.
The Cultural Arts Division can
post art and events to Instagram,
especially “in the moment” while
we’re covering the affair.
14. Support
Enable artist/arts venue
potential and financial
viability
Summary: Service from “soup to nuts”
Outreach
Build & nurture the
connections
Promote
Report on the events
Social Media to
increase exposure
Goals
Increased
corporate
sponsorships
& grant funding
opportunities
15. Kyiakhalid Ruiz
Applicant for Cultural Affairs Manager
Proud son of Oakland!
Affiliated with the arts
Lifelong connection with local artists
Belief in the importance of art to artists and on society
Believe that artists have the right to earn a living during their lifetimes
15 years of Management Experience
Proven leadership of tight, cohesive teams
Capable budgeting and accounting skills
Respectful of presenting ideas and working with Senior Management
Inexhaustible Outside-the-box Ideas
Flexible and adaptable approach to overcoming unexpected
challenges
