Not sure where to find your audience? Stuck wondering if anyone is even listening to your podcast. Don't know where to market next? Then this is the talk for you! Come learn how to get your podcast in front of your target listener, find sponsors, and learn strategies that can help you build an audience.
What will you learn?
-- Learn where to find your podcast audience
-- Understand your hosting statistics mean and what success in podcasting looks like
-- Learn marketing strategies like evergreen content and social media sharing
-- Learn when and how to find sponsors for your podcast
-- Learn how to use your podcast as a marketing channel for other content
The Gagglepod Advantage
Coming to a Gagglepod Meetup comes with the added advantage of being able to ask any question you have about podcasting! Even if you're already podcasting, Gagglepod is all about building a community of podcasters. Come for the talks, stay for the Q&A!
2. Podcast Audience Building
Kyle Bondo
kyle@trenchbucket.com
meetup.com/gagglepod
gagglepod.com
PODCAST AUDIENCE BUILDING
Gagglepod
How to earn being found and stay found
5. GAGGLEPOD PROCESS
EXPERTISE IDEA
BUILD
MICTOOLS LAUNCH
The Gagglepod Process
DEV
1. Something you’re good at
2. Have an idea
3. Develop your show
4. Get some tools
5. Use a good microphone
6. Launch it
7. Build an Audience
6. GAGGLEPOD PROCESS
EXPERTISE IDEA
BUILD
MICTOOLS LAUNCH
The Gagglepod Process
DEV
1. Something you’re good at
2. Have an idea
3. Develop your show
4. Get some tools
5. Use a good microphone
6. Launch it
7. Build an Audience
14. Doesn't start with what is coming out of your mouth,
but what is going into their ears...
– Dave Jackson
QUALITY - YOU HAVE CONTROL
Quality
Only you can make a great show
15. The Day After Zero
• Start a Podcast
• Buy some gear
• Record an Episode
• Receive a Download
• First Subscriber…
QUALITY - YOU HAVE CONTROL
16. Now You Have an Audience!
“Now I have a listener!
Yeah! Awesome!
QUALITY - YOU HAVE CONTROL
17. QUALITY - YOU HAVE CONTROL
Now You Have an Audience!
“Now I have a listener!
Yeah! Awesome!
BUT…
“Oh, No!
Now I have a listener!
NOW WHAT?”
18. Getting a listener and
Keeping a listener…
Are two very different things!
QUALITY - YOU HAVE CONTROL
Takeaway #2
19. Quality is about YOU!
Principals of Quality
• Great Content
• Great Presentation
• Great Sound
QUALITY - YOU HAVE CONTROL
20. Great Content
Needs to be…
• Helping
• Entertaining
• Relevant
• Compelling
QUALITY - YOU HAVE CONTROL
22. Great Sound
Needs to be…
• Clear
• Professional
• Confident
QUALITY - YOU HAVE CONTROL
23. "Very rarely [...] do you hear someone
talk about a podcast and say:
'You've go to listen to this podcast! The audio production,
the quality of the music, and the microphones is amazing!
The content and the way the present it is absolutely horrible,
but [that] amazing production…!'“
- Daniel J. Lewis
QUALITY - YOU HAVE CONTROL
Takeaway #3
24. “The battle is all over except the 'shouting'...”
– Napoleon Hill
FIND YOUR TRIBE
Find
How do people find my show?
25. Find Your Audience
• Find them Online
• Leverage Relationships
• Leverage Influence
FIND YOUR TRIBE
26. Find Where They Live Online
• What do they read?
• Where do they shop?
• What do they buy?
Do they share their thoughts?
• Where do they share?
• What do they say?
FIND YOUR TRIBE
27. Find Their Market
• What do they read?
• What events do they attend?
• Where do they hang out?
Do they share their thoughts?
• Product Reviews?
• Comments on Articles?
FIND YOUR TRIBE
30. “"If you want to be, do.“
- John Lee Dumas
INVEST IN CONNECTIONS
Invest
Connect with your audience and earn their trust
31. Give First, Second, and Third
• Give
• Give
• Give
• Give
• Give
• Then promote yourself
• Then give some more
INVEST IN CONNECTIONS
32. Don’t Throw Rocks
• Don't say “Here I am!“
• Don’t just post links
• Don’t Spam
• Don’t Sell
INVEST IN CONNECTIONS
33. Become an Influencer
• Answer Questions
• Become a Peer
• Be Helpful
• Be the “Go To”
Form Trust
• Invest in Community
• Give value first
INVEST IN CONNECTIONS
34. First you give value…
Then you get value!
INVEST IN CONNECTIONS
Takeaway #5
35. “"If you want to be, do.“
- John Lee Dumas
CONNECT BY SHOWING VALUE
Connect
Convince them with your value.
36. Connection Advantage
• Content generation machine
• Ideas for future episodes
Guide Your Show
• Present or ignore
• Focus on Trendy
• Take a Position
CONNECT BY SHOWING VALUE
37. Using Connections of Trust
• Link to Relevant Content
• Organically Find your show
Lead the Conversation
• Talk about your topics
• Talk about Ignored Topics
• Become the Source
CONNECT BY SHOWING VALUE
39. “Actions speak louder than words.
All companies say they care, right?
But few actually exercise that care..“
- Simon Sinek
REACH OUT AND GET TALKING
Reach Out
Get others to talk about your podcast.
40. Word of Mouth Marketing
• Equip Your Audience
• Ask them to Share
• Bring On Quality Guest
• BE a Quality Guest
REACH OUT AND GET TALKING
41. Value of Engagement
• Make Ambassadors
• Not just rating/reviews
• Ask them to tell people
• Ask them to Share
REACH OUT AND GET TALKING
42. The Value of Guests
• Bring On Quality Guests
• Ask Real Questions
Don’t Focus…
• What they give you
Focus on…
• What they give your audience
REACH OUT AND GET TALKING
43. "The value
is not in the size of your guest,
the value is
IN YOUR GUEST!"
- Dave Jackson
INVEST IN CONNECTIONS
Takeaway #7
45. PODCASTING SUPPORT
Podcasts about Podcasting
• School of Podcasting – schoolofpodcasting.com
• Ask the Podcast Coach – askthepodcastcoach.com
• Audacity to Podcast – audacitytopodcast.com
• The Podcasters Studio – thepodcastersstudio.com
• Podcasters’ Roundtable – podcastersroundtable.com
• Podcast Answerman – podcastanswerman.com
46. Local Connections
Merchants of Dirt
@MerchantsofDirt
merchantsofdirt.com
reckoneer.com
Gagglepod
Podcasters Meetup
gagglepod.com
meetup.com/gagglepod
Get Lost Racing
@MerchantsofDirt
getlostracing.com
reckoneer.com
PODCASTING SUPPORT
