Content marketing has become hugely important to B2B marketers, so much so that 91% now use content marketing to generate demand and fill the top of the funnel.
And in just the last few years, content marketing has transformed from something that seemed like a good idea to a savvy business tactic. According to HubSpot, B2B companies that blog generate 67% more leads per month than those that do not blog.
Yet, despite overwhelming evidence pointing to the efficacy of content marketing, only 44% of B2B marketers have a documented strategy.
Content marketing is clearly important and growing more so by the day. To give you a better understanding of content marketing, its use cases, effectiveness and where it’s headed, we’ve laid out 25 Need-to-Know Stats on the State of Content Marketing.