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Digital Marketing Trends Disrupting Consumer Behavior v. 19

Rehash of my top trends deck that was presented to the Argyle CMO summit in Toronto on Tuesday, September 9th.

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Digital Marketing Trends Disrupting Consumer Behavior v. 19

  1. What’s Next? @kyleplacy
  2. Click the center icon >>>>> and browse for the image you want to insert. IF IMAGE INSERTS IN FRONT OF FOOTER, Right click on the image and Select Arrange/Send to Back
  3. What’s Next? @kyleplacy
  4. What’s Now? @kyleplacy
  5. one. @kyleplacy Collaborative Economy
  6. An economic model where creation, ownership and access are shared between people and corporations.
  7. @kyleplacy @kyleplacy #mixwest14
  8. @kyleplacy
  9. @kyleplacy
  10. two. Connected Consumer @kyleplacy
  11. 70 60 50 40 30 20 10 0 52.2 Australia Canada China Japan UK USA @kyleplacy 32.7 33.1 19.6 50.9 43.5 64.6 56.4 46.9 24.7 62.2 56.4
  12. Smartphone massive growth potential with only 30% of total market. Mary Meeker’s 2014 Internet Trends Report @kyleplacy
  13. The connected consumer is constant.
  14. @kyleplacy
  15. 68% of Canadian Consumers research products while in-store on their mobile phone (2013). Google’s Our Mobile Planet Report @kyleplacy
  16. @@kykleylpelpalcaycy #ETFOM
  17. @kyleplacy via ben-evans.com
  18. @kyleplacy via ben-evans.com
  19. @kyleplacy via ben-evans.com
  20. @@kykleylpelpalcaycy#m#EixTwFeOstM14
  21. @kyleplacy via ben-evans.com
  22. The connected consumer is data.
  23. Sensor use is rising rapidly at +34% Y/Y growth. Mary Meeker’s 2014 Internet Trends Report @kyleplacy
  24. 8 Billion units were shipped in 2013. Mary Meeker’s 2014 Internet Trends Report @kyleplacy
  25. three. Moments Matter @kyleplacy
  26. @kyleplacy
  27. four. Humanizing Automation @kyleplacy
  28. Completes the Mortgage Payments Calculator Visits website to login to his online banking and notices a promotion for a home buying guide; clicks to learn more Begins the mortgage pre-approval process by filling out a form to request more info Receives a push notification to schedule an appointment with a Mortgage Specialist and does so in the company Mobile app Receives an email with a list of materials to bring to his appointment in a few days Meets with his Mortgage Specialist and completes the pre-approval process Receives a push notification to remind him of his in-branch appointment the next day Receives a follow-up email to congratulate him on his pre-approval as well as info on next steps in the home buying process Uses the company mobile app to keep track of homes they visit; finds the perfect home FaceTimes with the broker and sends her the listing info; is able to begin the process of putting in an offer right then
  29. Data equals Relevance
  30. We must move from numbers keeping score to numbers that drive better actions. David Walmsley Head of Multichannel Marks & Spencer @kyleplacy
  31. exacttarget.com