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Economic and Business Trends Changing the World (Updated)
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Kyle Lacy
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Updated presentation on the trends and changes disrupting the idea of digital marketing.
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Presentation deck from the Direct Marketing Association event on September 26th.
Seven Trends Changing Business and Marketing - Updated
Seven Trends Changing Business and Marketing - Updated
Salesforce Marketing Cloud
Hoosier PRSSA event deck produced and presented by Kyle Lacy. This deck features the five trends that will change all businesses in 2013. Mobile. Social. Email. Data.
5 Trends Changing Business for 2013 - PRSSA Presentation
5 Trends Changing Business for 2013 - PRSSA Presentation
Salesforce Marketing Cloud
These inspiring quotes about communication are compiled to make them easily accessible for you to use in your own communications, presentations and speeches. The quotes cover a wide array of communications topics, including relationships, public speaking, reputation management, PR, internal and external engagement, leadership, marketing and corporate affairs. I hope you find these quotes inspiring and useful. Discover more at https://filament.digital
101 inspiring quotes about communication
101 inspiring quotes about communication
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The presentation was given for LTC's conference in Indianapolis on October 26, 2017.
Surviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next Evolution
Kyle Lacy
The presentation was given at the PostNord ecommerce conference in Boras, Sweden.
The Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the Future
Kyle Lacy
Infographic insights from LinkedIn's Workplace Learning Report from Lessonly, the leader in team learning software. We agree that "the single biggest driver of business impact is the strength of an organization's learning culture." Learn more at Lessonly.com.
Top 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedIn
Kyle Lacy
Presentation given at SMPS Build Business Conference on July 17, 2017. We talk about the importance of Amazon, Google, Alibaba and the other consumer tech giants changing the world.
How Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the World
Kyle Lacy
This is the second presentation of Closing the Knowledge Divide. This version was used for the Quality Associates user conference on June 15th in Washington DC.
How to Build the Business of the Future v2
How to Build the Business of the Future v2
Kyle Lacy
Recommandé
Presentation deck from the Direct Marketing Association event on September 26th.
Seven Trends Changing Business and Marketing - Updated
Seven Trends Changing Business and Marketing - Updated
Salesforce Marketing Cloud
Hoosier PRSSA event deck produced and presented by Kyle Lacy. This deck features the five trends that will change all businesses in 2013. Mobile. Social. Email. Data.
5 Trends Changing Business for 2013 - PRSSA Presentation
5 Trends Changing Business for 2013 - PRSSA Presentation
Salesforce Marketing Cloud
These inspiring quotes about communication are compiled to make them easily accessible for you to use in your own communications, presentations and speeches. The quotes cover a wide array of communications topics, including relationships, public speaking, reputation management, PR, internal and external engagement, leadership, marketing and corporate affairs. I hope you find these quotes inspiring and useful. Discover more at https://filament.digital
101 inspiring quotes about communication
101 inspiring quotes about communication
Jeremy Balius
The presentation was given for LTC's conference in Indianapolis on October 26, 2017.
Surviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next Evolution
Kyle Lacy
The presentation was given at the PostNord ecommerce conference in Boras, Sweden.
The Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the Future
Kyle Lacy
Infographic insights from LinkedIn's Workplace Learning Report from Lessonly, the leader in team learning software. We agree that "the single biggest driver of business impact is the strength of an organization's learning culture." Learn more at Lessonly.com.
Top 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedIn
Kyle Lacy
Presentation given at SMPS Build Business Conference on July 17, 2017. We talk about the importance of Amazon, Google, Alibaba and the other consumer tech giants changing the world.
How Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the World
Kyle Lacy
This is the second presentation of Closing the Knowledge Divide. This version was used for the Quality Associates user conference on June 15th in Washington DC.
How to Build the Business of the Future v2
How to Build the Business of the Future v2
Kyle Lacy
Presentation given on April 25th to TrueU in Indianapolis, IN. This is a new presentation focused on how to close the knowledge divide through speed, access and analytics and what it takes to build the business of the future.
Closing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the Future
Kyle Lacy
My presentation for the APICS Conference in Scottsdale, AZ on 2/23/2017. The talk is focused on the investments huge consumer centric technology companies are making to change the world. We talk about two current trends: Mobile and Instant Gratification and two future trends: Artificial Intelligence and Blockchain. Enjoy
Change Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the World
Kyle Lacy
This deck is being used for a presentation at High Alpha's Marketing Forum in Indianapolis on 1/2/17. I've spent the past two years working at OpenView, a venture capital firm based in Boston. The lessons I learned watching the partners, my colleagues, portfolio CEOs, countless pitch meetings and hundreds of conversations between leadership teams was invaluable. Here are a few.
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
Kyle Lacy
Keynote presentation for the Peak Campus Conference in Atlanta, GA on 1/12/17. We talk about two current technology disruption business and what we must do to evolve. At the core, this presentation is filled with tips to building sustainable growth by focusing on the foundation of digital change and not the hype.
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
Kyle Lacy
A look at the 4 Ps (People, Process, Programs and Performance) that every org should be developing as they grow. Your PEOPLE should develop & re-develop your PROCESSES & PROGRAMS to improve PERFORMANCE.
The 4 Ps to Sustainable Growth
The 4 Ps to Sustainable Growth
Kyle Lacy
My presentation for the State of Search conference in Dallas, TX on 11/12/2016. We talked about how the customer experience is the only things that matter. It is the only thing that makes you relevant. There are 4 Ps to the survival of marketing as a profession - people, process, programs and performance. YOUR PEOPLE SHOULD DEVELOP & RE-DEVELOP YOU PROCESSES & PROGRAMS TO IMPROVE PERFORMANCE.
Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.
Kyle Lacy
It's important to build a marketing strategy around a foundation instead of stringing together small "growth hacking" experiments. It's about PEOPLE, PERSONAS, PROCESSES, and PERFORMANCE. Your PEOPLE should develop and re-develop your PERSONAS and PROCESSES to improve PERFORMANCE.
You Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to Success
Kyle Lacy
Another adjustment to my Marketing is Dead deck which covers how to evolve in the digital environment. The only thing that matters or should matter to digital marketing is the experience the consumer is having with your brand.
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Kyle Lacy
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
Kyle Lacy
Presentation given at Uberflip's User Conference on 8/25/2016. The deck focuses on the 3 disruptions of the marketing profession by technology and the 5 ways to survive. Enjoy!
Marketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference Presentation
Kyle Lacy
Presentation deck given at TrackMaven's digital conference in Boston on July 7, 2016
Marketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital Conference
Kyle Lacy
My first draft of potential marketing team organizational structures. Let me know your thoughts!
Marketing Team Organizational Structures
Marketing Team Organizational Structures
Kyle Lacy
Presentation given at the Inbound Experience conference in Milwaukee and Green Bay on 5/23 & 5/24.
Marketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience Conference
Kyle Lacy
Presentation given in New York City on 5/19 for Idio. Trends like scalability, artificial intelligence, distribution and mobility are changing the way we buy, sell and communicate. We must be poised to take advantage of these changes and equipped to handle a customer’s journey that is changing constantly. In a world of instant communication, the most successful be those that embrace experiences over marketing. Join us as we talk about why we are not the CEO or VP of sales, the head of marketing or the customer support manager, we are experience makers and managers. The only thing that makes us relevant are the experiences we provide. Everything else is just noise.
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Kyle Lacy
Presentation from Pegasus Trucking Live in Clearwater, FL 4/28/2016 - where I discussed the changes in technology, consumerism, mobility, artificial intelligence / machine learning, and how they affect/change the transportation industry.
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Kyle Lacy
Why marketing is changing and what you must do to survive Trends like scalability, artificial intelligence, distribution and mobility are changing the way we buy, sell and communicate. We must be poised to take advantage of these changes and equipped to handle a buyer’s journey that is changing constantly. In a world of instant communication, the most successful be those that embrace experiences over marketing. Join us as we talk about why we are not the CEO or VP of sales, the head of marketing or the product manager, we are experience makers and managers. The only thing that makes us relevant are the experience we provide. Everything else is just noise.
Marketing is Dead. Only Moments Matter.
Marketing is Dead. Only Moments Matter.
Kyle Lacy
Presentation given at the Content2Conversion conference in Scottsdale, AZ on 2/16/2016. There are four shifts that must happen for content marketers to be successful in 2016. 1. Build the right team. 2. Create better thought leadership. 3. Internal activation is almost more important than external. 4. Learn the important unit economics of your business.
4 Leadership Shifts You Must Make For Successful Content Marketing in 2016
4 Leadership Shifts You Must Make For Successful Content Marketing in 2016
Kyle Lacy
My presentation for #Inbound15 on technology trends shifting customer behavior - 2:30pm - 2:30 PM - 3:15 PM Hacks Tips & Tricks - Room 156 ABC
#Inbound15 - Technology Trends Changing Customer Behavior Presentation
#Inbound15 - Technology Trends Changing Customer Behavior Presentation
Kyle Lacy
By John McCullough, Director of Business & Corporate Development at OpenView. As either a key source of minimally dilutive growth funding and / or runway between equity financings, debt is an important component of the capital structure for many VC-backed startups. Whether you’re raising your first credit line or have been working with the same lender for years, it’s important to understand how to compare venture debt offers (in very general terms, we’ll define venture debt as term financing with durations of between 3 and 5 years), either from less risk-averse venture debt funds or more conservative banks. While not exhaustive, here are 10 items to compare across competing term sheets that should, to some extent, be up for negotiation.
10 Criteria to Help You Compare Venture Debt Term Sheets
10 Criteria to Help You Compare Venture Debt Term Sheets
Kyle Lacy
Content by Diana Martz. Design by Rachel Worthman. They say that variety is the spice of life. And that definitely applies when hiring. In fact, OpenView’s Talent Team has made a big push this year to focus on diversity in hiring. Diverse teams have been shown to out-produce their non-diverse counterparts and overall create more interesting, enjoyable workplaces. That being said, when you’re hiring, there are certain personalities to look for and avoid. And when it comes to salespeople, we’ve found there are 4 distinct personalities: the Producer, the Professional, the Technician and the Caretaker. While all have good traits, there’s one person among the four you’d always want on your team in a closing role. Check out the infographic to find out.
How to Make the Right Sales Hire
How to Make the Right Sales Hire
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Presentation given on April 25th to TrueU in Indianapolis, IN. This is a new presentation focused on how to close the knowledge divide through speed, access and analytics and what it takes to build the business of the future.
Closing the Knowledge Divide: How to Build the Business of the Future
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My presentation for the APICS Conference in Scottsdale, AZ on 2/23/2017. The talk is focused on the investments huge consumer centric technology companies are making to change the world. We talk about two current trends: Mobile and Instant Gratification and two future trends: Artificial Intelligence and Blockchain. Enjoy
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Keynote presentation for the Peak Campus Conference in Atlanta, GA on 1/12/17. We talk about two current technology disruption business and what we must do to evolve. At the core, this presentation is filled with tips to building sustainable growth by focusing on the foundation of digital change and not the hype.
It Shouldn't Be Scary to Go Digital
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Kyle Lacy
A look at the 4 Ps (People, Process, Programs and Performance) that every org should be developing as they grow. Your PEOPLE should develop & re-develop your PROCESSES & PROGRAMS to improve PERFORMANCE.
The 4 Ps to Sustainable Growth
The 4 Ps to Sustainable Growth
Kyle Lacy
My presentation for the State of Search conference in Dallas, TX on 11/12/2016. We talked about how the customer experience is the only things that matter. It is the only thing that makes you relevant. There are 4 Ps to the survival of marketing as a profession - people, process, programs and performance. YOUR PEOPLE SHOULD DEVELOP & RE-DEVELOP YOU PROCESSES & PROGRAMS TO IMPROVE PERFORMANCE.
Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.
Kyle Lacy
It's important to build a marketing strategy around a foundation instead of stringing together small "growth hacking" experiments. It's about PEOPLE, PERSONAS, PROCESSES, and PERFORMANCE. Your PEOPLE should develop and re-develop your PERSONAS and PROCESSES to improve PERFORMANCE.
You Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to Success
Kyle Lacy
Another adjustment to my Marketing is Dead deck which covers how to evolve in the digital environment. The only thing that matters or should matter to digital marketing is the experience the consumer is having with your brand.
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
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Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
It Shouldn't Be Scary to Go Digital
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Presentation given at Uberflip's User Conference on 8/25/2016. The deck focuses on the 3 disruptions of the marketing profession by technology and the 5 ways to survive. Enjoy!
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Presentation deck given at TrackMaven's digital conference in Boston on July 7, 2016
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Marketing is Dead - TrackMaven Digital Conference
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My first draft of potential marketing team organizational structures. Let me know your thoughts!
Marketing Team Organizational Structures
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Presentation given at the Inbound Experience conference in Milwaukee and Green Bay on 5/23 & 5/24.
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Marketing is Dead - Understanding the Shifts Changing Marketing Today
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Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Kyle Lacy
Why marketing is changing and what you must do to survive Trends like scalability, artificial intelligence, distribution and mobility are changing the way we buy, sell and communicate. We must be poised to take advantage of these changes and equipped to handle a buyer’s journey that is changing constantly. In a world of instant communication, the most successful be those that embrace experiences over marketing. Join us as we talk about why we are not the CEO or VP of sales, the head of marketing or the product manager, we are experience makers and managers. The only thing that makes us relevant are the experience we provide. Everything else is just noise.
Marketing is Dead. Only Moments Matter.
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By John McCullough, Director of Business & Corporate Development at OpenView. As either a key source of minimally dilutive growth funding and / or runway between equity financings, debt is an important component of the capital structure for many VC-backed startups. Whether you’re raising your first credit line or have been working with the same lender for years, it’s important to understand how to compare venture debt offers (in very general terms, we’ll define venture debt as term financing with durations of between 3 and 5 years), either from less risk-averse venture debt funds or more conservative banks. While not exhaustive, here are 10 items to compare across competing term sheets that should, to some extent, be up for negotiation.
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Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
apidays
Presentation from Melissa Klemke from her talk at Product Anonymous in April 2024
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
Product Anonymous
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Copy of the slides presented by Matt Robison to the SFWelly Salesforce user group community on May 2 2024. The audience was truly international with attendees from at least 4 different countries joining online. Matt is an expert in data cloud and this was a brilliant session.
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
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The 7 Things I Know About Cyber Security After 25 Years | April 2024
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2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
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