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Content by Diana Martz. Design by Rachel Worthman.
They say that variety is the spice of life. And that definitely applies when hiring. In fact, OpenView’s Talent Team has made a big push this year to focus on diversity in hiring. Diverse teams have been shown to out-produce their non-diverse counterparts and overall create more interesting, enjoyable workplaces.
That being said, when you’re hiring, there are certain personalities to look for and avoid. And when it comes to salespeople, we’ve found there are 4 distinct personalities: the Producer, the Professional, the Technician and the Caretaker. While all have good traits, there’s one person among the four you’d always want on your team in a closing role. Check out the infographic to find out.
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- Breakdown -
This person is a top performer who has a very
Type ‘A’ personality. He or she gets deals
done, but sometimes stresses the supporting
elements within the organization.
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Has trouble '
the dots A
Does not get results
This person possesses ideal characteristics.
He or she is a top performer who aligns well
with the organization, uses resources wisely,
and delivers results consistently.
- Breakdown -
This person does not do the hard things
required to become successful. Prior
successes have largely been ”set—ups” or
cycles where others contributed significantly
to a success. Accountability is lacking, and
lack of performance is always due to territory,
the product, or timing. This person needs to
enhance their game, or be managed out.
This person has potential, but is stuck in a
comfort zone that renders their performance
between deficient and average. This person
needs to take risks, become more open
to coaching, and needs to change their
game. In doing so, they can become the
Professional. If not, a ”farming" role may be
You should hire
www. labs. openviewpartners. com
The Professional is an ideal hire for any sales role
that is focused on generating new business.
While there may be times when you want to hire
the Producer, this person is best suited to a
hunter role. Keep in mind that different
personalities require different types of