Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
INBOUND15
Technology Trends Shifting
Customer Behavior
Why technology is changing the way
we think, buy and communicate.
K...
INBOUND15
What do I do?
I am a marketer.
I’ve written 3 books.
Head of Marketing Strategy
OpenView Venture Partners
Previo...
trends vs reality
INBOUND15@kyleplacy
what’s next?
INBOUND15@kyleplacy
what’s now?
INBOUND15@kyleplacy
INBOUND15
• Moments
• Mobility
• Audience Effect
• Data at Scale
• Cloud Computing
• Machine Learning
• Humanizing Automat...
INBOUND15
1 Moments Matter
@kyleplacy
INBOUND15@kyleplacy
Photos by Seth Casteel INBOUND15@kyleplacy
INBOUND15@kyleplacy
INBOUND15
2 Mobility
@kyleplacy
INBOUND15@kyleplacy
INBOUND15
(Millward Brown, 2014)
Americans now spend
151 minutes per day on
smartphones, more
than on TV or laptops
@kylep...
INBOUND15
(Google, 2015)
66% of all time spent
on ecommerce sites is
done across a mobile
device
Photo by lzf, iStock Photo
Photo by lzf, iStock Photo
1 in 5
searches on
Google are
related to
location.
(Google Data, Glo...
INBOUND15
(Millward Brown, 2014)
By 2017 there will be
over 20 billion
connected devices.
@kyleplacy
Mobility is seamless.
INBOUND15@kyleplacy
@kyleplacy INBOUND15@kyleplacy
@kyleplacy INBOUND15@kyleplacy
@kyleplacy INBOUND15@kyleplacy
INBOUND15
Mary Meeker
40% of global mobile
users have a
smartphone.
INBOUND15@kyleplacy
INBOUND15INBOUND15@kyleplacy
There is still massive
growth potential for
smartphones.
INBOUND15INBOUND15@kyleplacy
@kyleplacy@kyleplacy INBOUND15@kyleplacy
@kyleplacy@kyleplacy INBOUND15@kyleplacy
@kyleplacy@kyleplacy
$$$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$$$
$$$$$...
INBOUND15
3 Audience
Effect
INBOUND15
Whoever owns the audience…
owns the experience.
$678B
INBOUND15@kyleplacy
$178B
INBOUND15@kyleplacy
$90B
INBOUND15@kyleplacy
$68B
INBOUND15@kyleplacy
INBOUND15
Eric Schmidt, Chairman, Google
Most people think our
main competitors are
Yahoo! And Bing. It’s
actually Amazon....
via ben-evans.com
INBOUND15@kyleplacy
INBOUND15
Scott Galloway, NYU Stern
Over the last nine months
Amazon’s shipping costs
have gone up more than
40%...
INBOUN...
INBOUND15
Scott Galloway, NYU Stern
Their shipping fees were
$3B, but they spent
almost $7B on
transportation costs…
INBOU...
INBOUND15@kyleplacy
INBOUND15@kyleplacy
INBOUND15@kyleplacy
@kyleplacy
@kyleplacy #mixwest14
INBOUND15
• 34,000 cities
• 190 countries
• 1 million listings
• Over 30 millions nights booked
The Power of Airbnb
@kylep...
INBOUND15
5 Big
Data
@kyleplacy
INBOUND15
5 Big
Data
Data at
Scale
@kyleplacy
Courtesy of Alex Tellez + Amy Wang + H2O Team
INBOUND15@kyleplacy
one.
Moments
Matter
INBOUND15@kyleplacy
INBOUND15
Dan Ariely, Professor at Duke
Big data is like teenage sex…
everyone talks about it, nobody really
knows how to ...
INBOUND15
6 Cloud
Computing
@kyleplacy
INBOUND15
Om Malik
Cloud computing has changed
how startups are built and
companies are scaled.
@kyleplacy
INBOUND15@kyleplacy
INBOUND15
1. Data contains information of great business / personal value.
2. If you can extract those insights from the d...
INBOUND15
7 Machine
Learning
@kyleplacy
INBOUND15
Machine learning is the
technology that automatically
finds patterns in your data and
uses them to make predicti...
INBOUND15@kyleplacy
INBOUND15@kyleplacy
INBOUND15
Our technology
application generates
news stories, industry
reports, headlines and
more – at scale and
without h...
INBOUND15@kyleplacy
INBOUND15
8 Humanizing
Automation
@kyleplacy
INBOUND15
David Walmsley
We must move from numbers
keeping score to numbers that
drive better actions.
@kyleplacy
INBOUND15
1. Analytics should be worshipped
2. Content should (and will) be personalized
3. Understand industry trends
4. ...
You are not marketers.
social media managers
engineers
content experts
writers
technologists
INBOUND15@kyleplacy
You are experience
makers and managers.
INBOUND15@kyleplacy
The experience is the
only thing that makes
you relevant.
INBOUND15@kyleplacy
INBOUND15
What do I do?
I am a marketer.
I’ve written 3 books.
Head of Marketing Strategy
OpenView Venture Partners
Previo...
INBOUND15 3 Audience Effect
INBOUND15 3 Audience Effect
INBOUND15 3 Audience Effect
INBOUND15 3 Audience Effect
INBOUND15 3 Audience Effect
INBOUND15 3 Audience Effect
Prochain SlideShare
Chargement dans…5
×

Publié le

INBOUND15
3 Audience
Effect

Publié dans : Technologie, Marketing, Business
  • Sex in your area is here: www.bit.ly/sexinarea
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • Unlock Her Legs(Official) $69 | Get 90% Off + 8 Special Bonus?  http://t.cn/AijLRbnO
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • Download Movie copy and paste Link▬►►► https://t.co/0Q7a9OBTfE
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • Download Movie copy and paste Link▬►►► https://t.co/0Q7a9OBTfE
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • Dating for everyone is here: www.bit.ly/2AJerkH
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici

×