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Measuring Digital Marketing for Succes
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Kyle Lacy
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This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today. Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
The Basics of Digital Marketing - Learn online marketing today!
The Basics of Digital Marketing - Learn online marketing today!
Aarti Mohan
The tools and tips to building your digital marketing strategy from your website to Pinterest!
Building Your Digital Marketing Playbook
Building Your Digital Marketing Playbook
Kyle Lacy
INTRO TO DIGITAL - In this presentation, you will find an introduction to digital marketing / online marketing. Through SEM, Display, Content Marketing, E-CRM, Digital communication, discover 22 free tools to do your own analysis.
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside
Nicolas J. Chevalier
Slides from Joshua Steimle's presentation at ClickZ Live Hong Kong on digital marketing fundamentals. A high level view of SEO, social media, and online PR. Includes case studies and actionable tips based on Steimle's experience as a writer for Forbes and other publications.
Intro to Digital Marketing - ClickZ Live Hong Kong 2014
Intro to Digital Marketing - ClickZ Live Hong Kong 2014
MWI Hong Kong
Before you dip into digital marketing world in AIESEC, make sure you check this out first :) *the materials are collected from various sources --- BXP DM AIESEC in Indonesia 1516
BXP DM - Digital Marketing Basics
BXP DM - Digital Marketing Basics
Jazman Barizi
The digital marketing ppt
The digital marketing ppt
D&P Mindmax /www.gdmtravel.com
The presentation was given for LTC's conference in Indianapolis on October 26, 2017.
Surviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next Evolution
Kyle Lacy
The presentation was given at the PostNord ecommerce conference in Boras, Sweden.
The Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the Future
Kyle Lacy
Recommandé
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today. Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
The Basics of Digital Marketing - Learn online marketing today!
The Basics of Digital Marketing - Learn online marketing today!
Aarti Mohan
The tools and tips to building your digital marketing strategy from your website to Pinterest!
Building Your Digital Marketing Playbook
Building Your Digital Marketing Playbook
Kyle Lacy
INTRO TO DIGITAL - In this presentation, you will find an introduction to digital marketing / online marketing. Through SEM, Display, Content Marketing, E-CRM, Digital communication, discover 22 free tools to do your own analysis.
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside
Nicolas J. Chevalier
Slides from Joshua Steimle's presentation at ClickZ Live Hong Kong on digital marketing fundamentals. A high level view of SEO, social media, and online PR. Includes case studies and actionable tips based on Steimle's experience as a writer for Forbes and other publications.
Intro to Digital Marketing - ClickZ Live Hong Kong 2014
Intro to Digital Marketing - ClickZ Live Hong Kong 2014
MWI Hong Kong
Before you dip into digital marketing world in AIESEC, make sure you check this out first :) *the materials are collected from various sources --- BXP DM AIESEC in Indonesia 1516
BXP DM - Digital Marketing Basics
BXP DM - Digital Marketing Basics
Jazman Barizi
The digital marketing ppt
The digital marketing ppt
D&P Mindmax /www.gdmtravel.com
The presentation was given for LTC's conference in Indianapolis on October 26, 2017.
Surviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next Evolution
Kyle Lacy
The presentation was given at the PostNord ecommerce conference in Boras, Sweden.
The Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the Future
Kyle Lacy
Infographic insights from LinkedIn's Workplace Learning Report from Lessonly, the leader in team learning software. We agree that "the single biggest driver of business impact is the strength of an organization's learning culture." Learn more at Lessonly.com.
Top 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedIn
Kyle Lacy
Presentation given at SMPS Build Business Conference on July 17, 2017. We talk about the importance of Amazon, Google, Alibaba and the other consumer tech giants changing the world.
How Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the World
Kyle Lacy
This is the second presentation of Closing the Knowledge Divide. This version was used for the Quality Associates user conference on June 15th in Washington DC.
How to Build the Business of the Future v2
How to Build the Business of the Future v2
Kyle Lacy
Presentation given on April 25th to TrueU in Indianapolis, IN. This is a new presentation focused on how to close the knowledge divide through speed, access and analytics and what it takes to build the business of the future.
Closing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the Future
Kyle Lacy
My presentation for the APICS Conference in Scottsdale, AZ on 2/23/2017. The talk is focused on the investments huge consumer centric technology companies are making to change the world. We talk about two current trends: Mobile and Instant Gratification and two future trends: Artificial Intelligence and Blockchain. Enjoy
Change Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the World
Kyle Lacy
This deck is being used for a presentation at High Alpha's Marketing Forum in Indianapolis on 1/2/17. I've spent the past two years working at OpenView, a venture capital firm based in Boston. The lessons I learned watching the partners, my colleagues, portfolio CEOs, countless pitch meetings and hundreds of conversations between leadership teams was invaluable. Here are a few.
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
Kyle Lacy
Keynote presentation for the Peak Campus Conference in Atlanta, GA on 1/12/17. We talk about two current technology disruption business and what we must do to evolve. At the core, this presentation is filled with tips to building sustainable growth by focusing on the foundation of digital change and not the hype.
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
Kyle Lacy
A look at the 4 Ps (People, Process, Programs and Performance) that every org should be developing as they grow. Your PEOPLE should develop & re-develop your PROCESSES & PROGRAMS to improve PERFORMANCE.
The 4 Ps to Sustainable Growth
The 4 Ps to Sustainable Growth
Kyle Lacy
My presentation for the State of Search conference in Dallas, TX on 11/12/2016. We talked about how the customer experience is the only things that matter. It is the only thing that makes you relevant. There are 4 Ps to the survival of marketing as a profession - people, process, programs and performance. YOUR PEOPLE SHOULD DEVELOP & RE-DEVELOP YOU PROCESSES & PROGRAMS TO IMPROVE PERFORMANCE.
Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.
Kyle Lacy
It's important to build a marketing strategy around a foundation instead of stringing together small "growth hacking" experiments. It's about PEOPLE, PERSONAS, PROCESSES, and PERFORMANCE. Your PEOPLE should develop and re-develop your PERSONAS and PROCESSES to improve PERFORMANCE.
You Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to Success
Kyle Lacy
Another adjustment to my Marketing is Dead deck which covers how to evolve in the digital environment. The only thing that matters or should matter to digital marketing is the experience the consumer is having with your brand.
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Kyle Lacy
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
Kyle Lacy
Presentation given at Uberflip's User Conference on 8/25/2016. The deck focuses on the 3 disruptions of the marketing profession by technology and the 5 ways to survive. Enjoy!
Marketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference Presentation
Kyle Lacy
Presentation deck given at TrackMaven's digital conference in Boston on July 7, 2016
Marketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital Conference
Kyle Lacy
My first draft of potential marketing team organizational structures. Let me know your thoughts!
Marketing Team Organizational Structures
Marketing Team Organizational Structures
Kyle Lacy
Presentation given at the Inbound Experience conference in Milwaukee and Green Bay on 5/23 & 5/24.
Marketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience Conference
Kyle Lacy
Presentation given in New York City on 5/19 for Idio. Trends like scalability, artificial intelligence, distribution and mobility are changing the way we buy, sell and communicate. We must be poised to take advantage of these changes and equipped to handle a customer’s journey that is changing constantly. In a world of instant communication, the most successful be those that embrace experiences over marketing. Join us as we talk about why we are not the CEO or VP of sales, the head of marketing or the customer support manager, we are experience makers and managers. The only thing that makes us relevant are the experiences we provide. Everything else is just noise.
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Kyle Lacy
Presentation from Pegasus Trucking Live in Clearwater, FL 4/28/2016 - where I discussed the changes in technology, consumerism, mobility, artificial intelligence / machine learning, and how they affect/change the transportation industry.
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Kyle Lacy
Why marketing is changing and what you must do to survive Trends like scalability, artificial intelligence, distribution and mobility are changing the way we buy, sell and communicate. We must be poised to take advantage of these changes and equipped to handle a buyer’s journey that is changing constantly. In a world of instant communication, the most successful be those that embrace experiences over marketing. Join us as we talk about why we are not the CEO or VP of sales, the head of marketing or the product manager, we are experience makers and managers. The only thing that makes us relevant are the experience we provide. Everything else is just noise.
Marketing is Dead. Only Moments Matter.
Marketing is Dead. Only Moments Matter.
Kyle Lacy
Presentation given at the Content2Conversion conference in Scottsdale, AZ on 2/16/2016. There are four shifts that must happen for content marketers to be successful in 2016. 1. Build the right team. 2. Create better thought leadership. 3. Internal activation is almost more important than external. 4. Learn the important unit economics of your business.
4 Leadership Shifts You Must Make For Successful Content Marketing in 2016
4 Leadership Shifts You Must Make For Successful Content Marketing in 2016
Kyle Lacy
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Infographic insights from LinkedIn's Workplace Learning Report from Lessonly, the leader in team learning software. We agree that "the single biggest driver of business impact is the strength of an organization's learning culture." Learn more at Lessonly.com.
Top 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedIn
Kyle Lacy
Presentation given at SMPS Build Business Conference on July 17, 2017. We talk about the importance of Amazon, Google, Alibaba and the other consumer tech giants changing the world.
How Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the World
Kyle Lacy
This is the second presentation of Closing the Knowledge Divide. This version was used for the Quality Associates user conference on June 15th in Washington DC.
How to Build the Business of the Future v2
How to Build the Business of the Future v2
Kyle Lacy
Presentation given on April 25th to TrueU in Indianapolis, IN. This is a new presentation focused on how to close the knowledge divide through speed, access and analytics and what it takes to build the business of the future.
Closing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the Future
Kyle Lacy
My presentation for the APICS Conference in Scottsdale, AZ on 2/23/2017. The talk is focused on the investments huge consumer centric technology companies are making to change the world. We talk about two current trends: Mobile and Instant Gratification and two future trends: Artificial Intelligence and Blockchain. Enjoy
Change Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the World
Kyle Lacy
This deck is being used for a presentation at High Alpha's Marketing Forum in Indianapolis on 1/2/17. I've spent the past two years working at OpenView, a venture capital firm based in Boston. The lessons I learned watching the partners, my colleagues, portfolio CEOs, countless pitch meetings and hundreds of conversations between leadership teams was invaluable. Here are a few.
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
Kyle Lacy
Keynote presentation for the Peak Campus Conference in Atlanta, GA on 1/12/17. We talk about two current technology disruption business and what we must do to evolve. At the core, this presentation is filled with tips to building sustainable growth by focusing on the foundation of digital change and not the hype.
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
Kyle Lacy
A look at the 4 Ps (People, Process, Programs and Performance) that every org should be developing as they grow. Your PEOPLE should develop & re-develop your PROCESSES & PROGRAMS to improve PERFORMANCE.
The 4 Ps to Sustainable Growth
The 4 Ps to Sustainable Growth
Kyle Lacy
My presentation for the State of Search conference in Dallas, TX on 11/12/2016. We talked about how the customer experience is the only things that matter. It is the only thing that makes you relevant. There are 4 Ps to the survival of marketing as a profession - people, process, programs and performance. YOUR PEOPLE SHOULD DEVELOP & RE-DEVELOP YOU PROCESSES & PROGRAMS TO IMPROVE PERFORMANCE.
Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.
Kyle Lacy
It's important to build a marketing strategy around a foundation instead of stringing together small "growth hacking" experiments. It's about PEOPLE, PERSONAS, PROCESSES, and PERFORMANCE. Your PEOPLE should develop and re-develop your PERSONAS and PROCESSES to improve PERFORMANCE.
You Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to Success
Kyle Lacy
Another adjustment to my Marketing is Dead deck which covers how to evolve in the digital environment. The only thing that matters or should matter to digital marketing is the experience the consumer is having with your brand.
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Kyle Lacy
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
Kyle Lacy
Presentation given at Uberflip's User Conference on 8/25/2016. The deck focuses on the 3 disruptions of the marketing profession by technology and the 5 ways to survive. Enjoy!
Marketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference Presentation
Kyle Lacy
Presentation deck given at TrackMaven's digital conference in Boston on July 7, 2016
Marketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital Conference
Kyle Lacy
My first draft of potential marketing team organizational structures. Let me know your thoughts!
Marketing Team Organizational Structures
Marketing Team Organizational Structures
Kyle Lacy
Presentation given at the Inbound Experience conference in Milwaukee and Green Bay on 5/23 & 5/24.
Marketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience Conference
Kyle Lacy
Presentation given in New York City on 5/19 for Idio. Trends like scalability, artificial intelligence, distribution and mobility are changing the way we buy, sell and communicate. We must be poised to take advantage of these changes and equipped to handle a customer’s journey that is changing constantly. In a world of instant communication, the most successful be those that embrace experiences over marketing. Join us as we talk about why we are not the CEO or VP of sales, the head of marketing or the customer support manager, we are experience makers and managers. The only thing that makes us relevant are the experiences we provide. Everything else is just noise.
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Kyle Lacy
Presentation from Pegasus Trucking Live in Clearwater, FL 4/28/2016 - where I discussed the changes in technology, consumerism, mobility, artificial intelligence / machine learning, and how they affect/change the transportation industry.
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Kyle Lacy
Why marketing is changing and what you must do to survive Trends like scalability, artificial intelligence, distribution and mobility are changing the way we buy, sell and communicate. We must be poised to take advantage of these changes and equipped to handle a buyer’s journey that is changing constantly. In a world of instant communication, the most successful be those that embrace experiences over marketing. Join us as we talk about why we are not the CEO or VP of sales, the head of marketing or the product manager, we are experience makers and managers. The only thing that makes us relevant are the experience we provide. Everything else is just noise.
Marketing is Dead. Only Moments Matter.
Marketing is Dead. Only Moments Matter.
Kyle Lacy
Presentation given at the Content2Conversion conference in Scottsdale, AZ on 2/16/2016. There are four shifts that must happen for content marketers to be successful in 2016. 1. Build the right team. 2. Create better thought leadership. 3. Internal activation is almost more important than external. 4. Learn the important unit economics of your business.
4 Leadership Shifts You Must Make For Successful Content Marketing in 2016
4 Leadership Shifts You Must Make For Successful Content Marketing in 2016
Kyle Lacy
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Top 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedIn
How Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the World
How to Build the Business of the Future v2
How to Build the Business of the Future v2
Closing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the Future
Change Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the World
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
The 4 Ps to Sustainable Growth
The 4 Ps to Sustainable Growth
Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.
You Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to Success
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
Marketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital Conference
Marketing Team Organizational Structures
Marketing Team Organizational Structures
Marketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience Conference
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Marketing is Dead. Only Moments Matter.
Marketing is Dead. Only Moments Matter.
4 Leadership Shifts You Must Make For Successful Content Marketing in 2016
4 Leadership Shifts You Must Make For Successful Content Marketing in 2016
Télécharger maintenant