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@kyleplacy
Technology Trends
Disrupting Consumer
Behavior
Kyle Lacy
Head of Marketing Strategy
OpenView Venture Partners
F...
@kyleplacy
What do I do?
I am a marketer.
I’ve written 3 books.
Head of Marketing Strategy
OpenView Venture Partners
Previ...
@kyleplacy
trends vs reality
@kyleplacy
@kyleplacy
what’s next?
@kyleplacy
what’s now?
@kyleplacy
Moments
Matter
@kyleplacy
@kyleplacy
@kyleplacy
Mobility
@kyleplacy
Photo by Seth Casteel
@kyleplacy
@kyleplacy
Americans now spend
151 minutes per day on
smartphones, more than
on TV or laptops.
(Millward Brown, 2014)
@kyleplacy
@kyleplacy
@kyleplacy
By 2017 there will be
over 20 billion
connected devices.
@kyleplacy
Photo by lzf, iStock Photo
Photo by lzf, iStock Photo
1 in 5
searches on
Google are
related to
location.
(Googl...
@kyleplacy
Mobility is about
u/xpectations
@kyleplacy
97% of websites
fail at UX
http://blogs.forrester.com/adele_sage/12-03-15-lessons_learned_from_1500_website_use...
@kyleplacy
@kyleplacy
Mobility is about
being seamless.
@kyleplacy@kyleplacy
@kyleplacy@kyleplacy
@kyleplacy@kyleplacy
@kyleplacy
Mobility is about
helping not selling.
@kyleplacy@kyleplacy
@kyleplacy@kyleplacy
@kyleplacy@kyleplacy
@kyleplacy
@kyleplacy
Mobility is about
transforming the
experience.
@kyleplacy
83% of US consumers
research products
while in-store on their
phone.
Our Mobile Planet by Google
@kyleplacy
@kyleplacy@kyleplacy@kyleplacy
What happens when 5
billion* additional people
join the Internet?
*this number is completel...
@kyleplacy@kyleplacy@kyleplacy
$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$
$$$$$$$...
@kyleplacy
Audience
Effect
@kyleplacy
@kyleplacy
Whoever owns the
audience… owns the
experience.
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
$155,000,000,000
@kyleplacy
Most people think our
main competitors are
Yahoo! and Bing. It’s
actually Amazon.
Eric Schmidt, Chairman, Google
@kyleplacy
via ben-evans.com
@kyleplacy
via ben-evans.com
@kyleplacy
“Over the last nine months
Amazon’s shipping costs
have gone up more than 40%,
which is not sustainable even
fo...
@kyleplacy
“Their shipping fees was $3
billion, but they spent almost $7
billion on transportation costs.”
Scott Galloway,...
@kyleplacy
“Their shipping fees were $3
billion, but they spent almost $7
billion on transportation costs.”
Scott Galloway...
@kyleplacy
@kyleplacy
Collaborative
Consumption
@kyleplacy
Jeremian Owyang - Crowd Companies
“The people formerly called consumers are now getting
what they need from eac...
@kyleplacy
Jeremian Owyang - Crowd Companies
“These Empowered Individuals are beginning to
function like hotels, taxis, fa...
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
“Investors have valued
Uber as if it’s bigger
than the entire taxi
industry.”
Travis Kalanick, CEO, Uber
@kyleplacy
@kyleplacy
Uber for _____
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy #mixwest14
@kyleplacy
FastCompany
The company is believed to be in the
process of raising a war chest of close to
$1 billion — with a...
@kyleplacy
34,000 cities
190 countries
1 million listings
30 million nights booked
@kyleplacy
data
@kyleplacy
Courtesy of Alex Tellez + Amy Wang + H2O Team
@kyleplacy
one.
Moments
Matter
@kyleplacy
“Big data is like teenage sex
everyone talks about it, nobody really knows
how to do it, everyone thinks everyo...
@kyleplacy
Courtesy of Alex Tellez + Amy Wang + H2O Team
@kyleplacy
“Cloud computing has
changed how startups are
built and companies are
scaled.”
Om Malik
@kyleplacy
@kyleplacy
The Hope of Big Data
• Data contains information of great business /
personal value.
• If you can extract those...
@kyleplacy
Machine
Learning
@kyleplacy
@kyleplacy
Machine learning is the
technology that automatically
finds patterns in your data and
uses them to make predict...
@kyleplacy
Our technology application
generates news stories, industry
reports, headlines and more – at
scale and without ...
@kyleplacy
@kyleplacy
Humanizing
Automation
@kyleplacy
Flickr photo courtesy of Amanda
@kyleplacy
We must move from numbers
keeping score to numbers that
drive better actions.
David Walmsley
Head of Multichann...
@kyleplacy
You are not marketers.
@kyleplacy
You are not technology
experts.
@kyleplacy
Or entrepreneurs
@kyleplacy
Social media
managers or SEO
experts.
@kyleplacy
You are experience
makers and managers.
@kyleplacy
The experience is the
only thing that makes
you relevant.
@kyleplacy
What do I do?
I am a marketer.
I’ve written 3 books.
Head of Marketing Strategy
OpenView Venture Partners
Previ...
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Technology Trends Transforming Communication (April 2015)

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Publié le

Updated presentation of technology trends transforming communication. This presentation was give at the MBO Conference in Indianapolis, IN on April 28, 2015.

Publié dans : Technologie
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Technology Trends Transforming Communication (April 2015)

  1. @kyleplacy Technology Trends Disrupting Consumer Behavior Kyle Lacy Head of Marketing Strategy OpenView Venture Partners Flickr Photo by Anthony Quintano
  2. @kyleplacy What do I do? I am a marketer. I’ve written 3 books. Head of Marketing Strategy OpenView Venture Partners Previously at ExactTarget & Salesforce http://openview.vc/MBO15Trends
  3. @kyleplacy trends vs reality
  4. @kyleplacy
  5. @kyleplacy what’s next?
  6. @kyleplacy what’s now?
  7. @kyleplacy Moments Matter @kyleplacy
  8. @kyleplacy
  9. @kyleplacy Mobility @kyleplacy Photo by Seth Casteel
  10. @kyleplacy
  11. @kyleplacy Americans now spend 151 minutes per day on smartphones, more than on TV or laptops. (Millward Brown, 2014)
  12. @kyleplacy
  13. @kyleplacy
  14. @kyleplacy By 2017 there will be over 20 billion connected devices.
  15. @kyleplacy Photo by lzf, iStock Photo Photo by lzf, iStock Photo 1 in 5 searches on Google are related to location. (Google Data, Global, March 2014)
  16. @kyleplacy Mobility is about u/xpectations
  17. @kyleplacy 97% of websites fail at UX http://blogs.forrester.com/adele_sage/12-03-15-lessons_learned_from_1500_website_user_experience_reviews
  18. @kyleplacy
  19. @kyleplacy Mobility is about being seamless.
  20. @kyleplacy@kyleplacy
  21. @kyleplacy@kyleplacy
  22. @kyleplacy@kyleplacy
  23. @kyleplacy Mobility is about helping not selling.
  24. @kyleplacy@kyleplacy
  25. @kyleplacy@kyleplacy
  26. @kyleplacy@kyleplacy
  27. @kyleplacy
  28. @kyleplacy Mobility is about transforming the experience.
  29. @kyleplacy 83% of US consumers research products while in-store on their phone. Our Mobile Planet by Google
  30. @kyleplacy
  31. @kyleplacy@kyleplacy@kyleplacy What happens when 5 billion* additional people join the Internet? *this number is completely made up but meansALOT of people
  32. @kyleplacy@kyleplacy@kyleplacy $$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$
  33. @kyleplacy Audience Effect @kyleplacy
  34. @kyleplacy Whoever owns the audience… owns the experience.
  35. @kyleplacy
  36. @kyleplacy
  37. @kyleplacy
  38. @kyleplacy $155,000,000,000
  39. @kyleplacy Most people think our main competitors are Yahoo! and Bing. It’s actually Amazon. Eric Schmidt, Chairman, Google
  40. @kyleplacy via ben-evans.com
  41. @kyleplacy via ben-evans.com
  42. @kyleplacy “Over the last nine months Amazon’s shipping costs have gone up more than 40%, which is not sustainable even for Amazon.” Scott Galloway, NYU Stern
  43. @kyleplacy “Their shipping fees was $3 billion, but they spent almost $7 billion on transportation costs.” Scott Galloway, NYU Stern
  44. @kyleplacy “Their shipping fees were $3 billion, but they spent almost $7 billion on transportation costs.” Scott Galloway, NYU Stern
  45. @kyleplacy @kyleplacy Collaborative Consumption
  46. @kyleplacy Jeremian Owyang - Crowd Companies “The people formerly called consumers are now getting what they need from each other, rather than from traditional institutions. Instead of buying new things, people are sharing products with each other in an emerging societal shift called the Sharing Economy.”
  47. @kyleplacy Jeremian Owyang - Crowd Companies “These Empowered Individuals are beginning to function like hotels, taxis, farms, restaurants, manufacturers and other traditional business models. The crowd is becoming a company unto itself - it’s backed by powerful technologies, like social networks and mobile devices, and it is self-organizing.”
  48. @kyleplacy
  49. @kyleplacy
  50. @kyleplacy
  51. @kyleplacy
  52. @kyleplacy
  53. @kyleplacy
  54. @kyleplacy
  55. @kyleplacy
  56. @kyleplacy
  57. @kyleplacy “Investors have valued Uber as if it’s bigger than the entire taxi industry.” Travis Kalanick, CEO, Uber
  58. @kyleplacy
  59. @kyleplacy Uber for _____
  60. @kyleplacy
  61. @kyleplacy
  62. @kyleplacy
  63. @kyleplacy
  64. @kyleplacy @kyleplacy @kyleplacy #mixwest14
  65. @kyleplacy FastCompany The company is believed to be in the process of raising a war chest of close to $1 billion — with about half of that secured. We’ve heard that Airbnb has been courted by investors out of Asia, as well as larger private-equity groups.
  66. @kyleplacy 34,000 cities 190 countries 1 million listings 30 million nights booked
  67. @kyleplacy data
  68. @kyleplacy Courtesy of Alex Tellez + Amy Wang + H2O Team
  69. @kyleplacy one. Moments Matter
  70. @kyleplacy “Big data is like teenage sex everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.” Dan Ariely, Professor at Duke
  71. @kyleplacy Courtesy of Alex Tellez + Amy Wang + H2O Team
  72. @kyleplacy “Cloud computing has changed how startups are built and companies are scaled.” Om Malik
  73. @kyleplacy
  74. @kyleplacy The Hope of Big Data • Data contains information of great business / personal value. • If you can extract those insights from the data, you can make better decisions. Predicting future stock movements = $$$ Netflix movie recommendations = Better experience = $$$ Courtesy of Alex Tellez + Amy Wang + H2O Team
  75. @kyleplacy Machine Learning @kyleplacy
  76. @kyleplacy Machine learning is the technology that automatically finds patterns in your data and uses them to make predictions for new data points.
  77. @kyleplacy Our technology application generates news stories, industry reports, headlines and more – at scale and without human authoring or editing
  78. @kyleplacy
  79. @kyleplacy Humanizing Automation @kyleplacy Flickr photo courtesy of Amanda
  80. @kyleplacy We must move from numbers keeping score to numbers that drive better actions. David Walmsley Head of Multichannel Marks & Spencer
  81. @kyleplacy You are not marketers.
  82. @kyleplacy You are not technology experts.
  83. @kyleplacy Or entrepreneurs
  84. @kyleplacy Social media managers or SEO experts.
  85. @kyleplacy You are experience makers and managers.
  86. @kyleplacy The experience is the only thing that makes you relevant.
  87. @kyleplacy What do I do? I am a marketer. I’ve written 3 books. Head of Marketing Strategy OpenView Venture Partners Previously at ExactTarget & Salesforce http://openview.vc/MBO15Trends

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