32. There is one source of truth and
everyone is responsible for keeping it
clean.
33.
34. File Management and Email Chat and Collaboration
Project & Process ManagementLearning and Development
Journey Management
Data Management Search Intent
Social Advertising
48. ASSISTED INTELLIGENCE
What needs to happen to gain true machine intelligence?
• Deep Learning
• Natural Language Processing
• Quantum Computing
49. Deep Learning
is a subfield of machine learning concerned
with algorithms inspired by the structure and
function of the brain called artificial neural
networks.
54. HOW DO WE ADAPT?
The future of marketing depends on managing change effectively
• Align your team to the entire customer journey, not only
acquisition
55. HOW DO WE ADAPT?
The future of marketing depends on managing change effectively
• Align your team to the entire customer journey, not only
acquisition
• Focus on one source of truth for data management
56. HOW DO WE ADAPT?
The future of marketing depends on managing change effectively
• Align your team to the entire customer journey, not only
acquisition
• Focus on one source of truth for data management
• Test a new idea every two weeks
57. HOW DO WE ADAPT?
The future of marketing depends on managing change effectively
• Align your team to the entire customer journey, not only
acquisition
• Focus on one source of truth for data management
• Test a new idea every two weeks
• Continually train team for continuous, rapid
improvement
• Create an experience team, not a marketing team
58. HOW DO WE ADAPT?
The future of marketing depends on managing change effectively
• Align your team to the entire customer journey, not only
acquisition
• Focus on one source of truth for data management
• Test a new idea every two weeks
• Continually train team for continuous, rapid
improvement
• Create an experience team, not a marketing team
59. The creation and management of the
customer experience is the only
thing that makes you relevant.