It's important to build a marketing strategy around a foundation instead of stringing together small "growth hacking" experiments. It's about PEOPLE, PERSONAS, PROCESSES, and PERFORMANCE.
Your PEOPLE should develop and re-develop your PERSONAS and PROCESSES to improve PERFORMANCE.
1. #INBOUND16@KYLEPLACY
YOU CAN’T GROWTH
HACK YOUR WAY TO
SUCCESS
Double-digit growth with real strategy
instead of growth hacking your way to
oblivion.
Kyle Lacy, OpenView
8. #INBOUND16@KYLEPLACY
Day in the Life of a Mobile User
Average # Apps
Installed on
Device
Average
Numbers of
Apps Used
Daily
Average # of
Apps
Accounting for
80%+ of App
Usage
Time Spent on
Phone (per Day)
Most Commonly
Used Apps
USA 37 12 3 5 hours Facebook
Chrome
YouTube
Worldwide 33 12 3 4 hours Facebook
WhatsApp
Chrome
57. #INBOUND16@KYLEPLACY
1. Database cleansing should be top priority
2. Do you have someone focused on data management?
3. Get your team off spreadsheets
4. One system of record for the entire company
5. Get your team off spreadsheets
6. Get your team off spreadsheets
How do you efficiently manage data?
65. #INBOUND16@KYLEPLACY
• Open Rate
• Click Through Rate
• Cost per Click
• Time on Site
• Bounce Rate
• Close rate per Channel
• Conversion Rate
Engagement Metrics Are Important
BUT
SECONDARY
72. #INBOUND16@KYLEPLACY
We believe providing (individual)
with this (service) will result in
this (outcome).
We will know this when we see
(measureable result).
@JimKalbach