1. Turn Social Media Into Business Media
SOCIAL MEDIA RE-BOOT

2. 2 YEARS AGO THEY SAID…
 Google unstoppable at #1
 Facebook #4 web site with biz potential
 YouTube growing faster than we can count
 LinkedIn growth “due to high unemployment”
 MySpace losing ground fast
 Twitter (is there)

3. 2010? Feels like yesterday!
 Facebook tops Google.com in rankings
 YouTube heading for #1 in search
 LinkedIn introduced Company Pages
 MySpace falling off a cliff
 Twitter (still there)

4. FOUNDATION OF TODAY’S TALK
 Twitter is open and searchable; Facebook is
not
 Your Twitter followers are not sending you
messages; Your Facebook friends are
 Networking rules apply: Be interested; be
interesting

5. Which are you?
Deadline-Oriented Timely (Advertising Age)
1. Gather news and articles 1. Publish news to web as it
2. Print in Newsletter happens
3. Email to members 2. Email digests weekly or
monthly to members who
4. Post to web
ask for it
5. Everything goes to
3. Print only the best of the
everyone
web for Newsletter, plus
EXCLUSIVE print content

6. From the Masters
Peter Shankman on Seth Godin on blogging:
Social Media
1. Be transparent 1. Be Candid
2. Ask audience how they 2. Be Urgent
like to receive their info 3. Be Timely
3. Be brief 4. Be Pithy
4. Be top of mind 5. Be Controversial
6. Be Useful

8. SOCIAL MEDIA CONCERNS
What are they?
Security
Employee Productivity
Don’t Have Time
How Do I Manage This?
I Don’t Understand RSS

11. FACEBOOK: too big to ignore?
 800 Million Users (150m in USA)
 Half will log in today
 Average user has 130 friends
 350 Million mobile users are twice as active
 Profiles are for people; Pages are for business

15. FACEBOOK TIPS
1. Profile: Use lists to manage your friends
2. Use a PAGE for your business – unlimited
fans
3. 25 Fans or more? Create a username at
facebook.com/username
4. Ask fans for their opinions to engage them

17. TWITTER: stream or river?
 200+ Million user accounts
 40% are lurkers (non-posting) down from 53%
 75% of tweets don’t come from Twitter.com
 3rd party apps like TweetDeck, HootSuite and
Twitterfeed are growing fast
 Use it to share links, ideas, headlines, crowd-
sourcing (asking opinions)

21. YouTube: Did you see that
one video? (We ALL did)
 800+ Million unique users (up from 200m!)
 3 BILLION videos viewed daily
 30% of traffic comes from US
 Broad demographic: 18-54 years old
 400M mobile views per day

22. WHAT’S HOT IN 2012
Kyle’s Picks
1. YouTube
2. The Original
Social Network

23. Flip The Traditional Marketing Funnel On Its Side
TURN A BLOG INTO A NEWS WIRE

24. Why Does This Work?
1. Search loves social
2. Social networks want your content
3. Search engines look for content
4. You post news which gets sent to Facebook,
LinkedIn and Twitter (SEARCHABLE)
5. Search engines discover member content
6. Structured properly=Search Engine
Optimization

25. HOW Does This Work?
1. Start with your Blog

28. HOW Does This Work?
1. Start with your Blog or Face2Face NewsShare
Page
2. Now add your RSS feed to Twitterfeed.com
3. Tell Twitterfeed to send it to Twitter

30. HOW Does This Work?
1. Start with your Blog or Face2Face NewsShare
Page
2. Now add your RSS feed to Twitterfeed.com
3. Tell Twitterfeed to send it to Twitter
4. Tell LinkedIn to import your status from Twitter
5. Tell Twitterfeed to send it to Facebook
OR connect your Facebook to Twitter at
facebook.com/twitter

32. HOW Does This Work?
1. Start with your Blog or Face2Face NewsShare Page
2. Now add your RSS feed to Twitterfeed.com
3. Tell Twitterfeed to send it to Twitter
4. Tell LinkedIn to import your status from Twitter
5. Tell Twitterfeed to send it to Facebook
OR connect your Facebook to Twitter at
facebook.com/twitter
6. Find more RSS feeds at Feedzilla and other RSS
directories

33. Flip The Traditional Marketing Funnel On Its Side
BLOGS & PRESS RELEASES

34. Writing News Releases
 Effective Headlines
 The First Paragraph
 The Middle Paragraphs
 —End—
 Boilerplate

35. Writing Effective Headlines
 Use the active voice: Logical sentence
structure, active voice and strong present-
tense verbs
 A “capital” idea: The first word in the
headline should be capitalized as should all
proper nouns. Most headline words appear in
lower-case letters. Do not capitalize every
word

36. The First Paragraph
 Must contain the FIVE W’s:
Who, what, where, when, why
 Must contain NEWS
 Make it interesting

37. The Middle Paragraphs
 Should be in order of importance
 Can include statistics and/or quotes
 Should answer the question of “How” the first
paragraph came to be
 Should serve as the basis of future posts

38. Boilerplate
 In 5 sentences or less, Who are you?
 Contains complete contact information
 Should be consistent; inconsistent =
unprofessional

39. Video Tips
 Videos should be relevant to your business or
customer base
 Upload videos to your YouTube profile
 Embed your YouTube videos to your web site,
blog, Ning site, etc.

40. Status Update Tips
 Keep it business focused more than personal
 Use them to remind people of something
you’ve already posted, without duplicating
posts, or reposting

41. Flip The Traditional Marketing Funnel On Its Side
PUT IT ALL TOGETHER

54. Kyle@FastChamber.com | FastChamber.com | 888-899-8374
TIME TO CHAT