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Making Social Media Work For
       Your Business

 Proudly Presented by:
Making social media work for your business
Making social media work for your business
The 5-Step Plan For
Succeeding With Social Media
                   Step 1
                   Educate


     Step 5                       Step 2
     Manage                           Plan




          Step 4             Step 3
         Engage              Create
Step 1: Educate
Applied knowledge is power…..
As social media is so new and foreign to most businesses, it is
near on impossible to create an „effective‟ strategic plan if you
„don‟t know, what you don‟t know‟.

• Books
• Blogs
• Courses, workshops
• Online learning, webinars
• Masterminding
Step 2: Plan

If you fail to plan, you plan to fail…..
Many businesses, large and small, approach social media from
an ad-hoc, tactical basis with little or no thought out strategy.
They attempt to „do‟ social media, much like writing a brochure
or advertisement.

To succeed in social media you must „be‟ sociable, not every
now and then, but every day, in every.
The 10-Step Plan
  ① Key stakeholder buy in – social culture

  ② Plan and set key social media objectives

  ③ Get to know your target communities

  ④ Analyse competitors and influencers

  ⑤ Create your online business personas

  ⑥ Establish social policies and procedures

  ⑦ Appoint brand ambassadors

  ⑧ Collateral stock-take

  ⑨ Conduct online/website audit - health check

  ⑩ Create and implement the plan
Step 3: Create

You need to create an iconic business brand that becomes your
visual, written and verbal identity. A business brand will help
clearly and consistently define, express and communicate who
you are, who you serve, and what you stand for.

                    You need to:
                    • Stand out
                    • Be consistent (repetition creates your
                      reputation)
                    • Build a tribe
Branding Collateral
Visual:
•   Logo
•   Business cards
•   Powerpoint slide deck
•   Social media profiles
•   Professional photos
•   Email signature
Branding Collateral
Written
•   Website copy
•   Brochure-ware
•   Posters
•   Banners
•   Advertisements
Branding Collateral
Verbal
• Business show reel video
• YouTube Channel with FAQs
Social Media Platforms
Once you‟ve established your business brand, you then need to
decide what social media platforms you‟re going to have your
business brand visible on. Here‟s a few to consider:
Step 4: Engage

Content plus community, creates your currency!

The creation of remarkable content (in the form of blogs, posts,
whitepapers, e-books, video, audio just to name a few), that your
audience and followers are seeking out and feel excited to then share
with their community, is a critical component to achieving social media
marketing engagement.

Publishing remarkable content positions your business as the „trusted
expert‟ and gives you the essential credibility to charge a premium
price for your products and services.
Step 4: Engage

Social media has forever changed the way businesses and
customers now communicate with each other. We‟ve moved
from the „interruption marketing‟ era (known as „spamming‟)
to the „permission marketing‟ era (known as social media).

Marketing initiatives need to move from „me‟ to „we‟ if we are
to engage our customers on the social web. The ultimate
outcome from this is when our prospects become our
customers and then become „evangelists‟ promote our
business with us and for us.

The most effective way to connect and engage with your
online community and those that influence them is via social
media campaigns, email marketing, blogging and newsletters.
Publishing Platforms
Once you have your content in stock, here’s a list
of platforms you can publish your content on to
increase your engagement:
• Your blog and website
• Scribd
• Slideshare
• Udemy
• Ezine Articles
• Squidoo
• Source Bottle
• PR Web
• Issuu
IKEA Campaign
Air Asia Campaign
Paesano Campaign
Making social media work for your business
Making social media work for your business
Making social media work for your business
Facebook Advertisements
Step 5: Manage

That, that you can measure, you can manage!

There‟s a great saying “I know that 50% of my marketing isn‟t
working, I just know which half!” It‟s important when launching online,
that you have an effective way of establishing what campaigns,
keywords and activities are and aren‟t working so you can either
exploit further or adjust accordingly.

The big million dollar question with social media is “how do you
measure ROI?” You need to think of social media like a vehicle, not as
the destination, therefore using traditional ROI formulas just won‟t
work. The better question to ask is “what was the conversion rate?”
Managing, Monitoring and
   Measuring Tools
www.socialforcefive.com.au

Don’t forget to ‘LIKE US’ on Facebook!

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Making social media work for your business

  • 1. Making Social Media Work For Your Business Proudly Presented by:
  • 4. The 5-Step Plan For Succeeding With Social Media Step 1 Educate Step 5 Step 2 Manage Plan Step 4 Step 3 Engage Create
  • 5. Step 1: Educate Applied knowledge is power….. As social media is so new and foreign to most businesses, it is near on impossible to create an „effective‟ strategic plan if you „don‟t know, what you don‟t know‟. • Books • Blogs • Courses, workshops • Online learning, webinars • Masterminding
  • 6. Step 2: Plan If you fail to plan, you plan to fail….. Many businesses, large and small, approach social media from an ad-hoc, tactical basis with little or no thought out strategy. They attempt to „do‟ social media, much like writing a brochure or advertisement. To succeed in social media you must „be‟ sociable, not every now and then, but every day, in every.
  • 7. The 10-Step Plan ① Key stakeholder buy in – social culture ② Plan and set key social media objectives ③ Get to know your target communities ④ Analyse competitors and influencers ⑤ Create your online business personas ⑥ Establish social policies and procedures ⑦ Appoint brand ambassadors ⑧ Collateral stock-take ⑨ Conduct online/website audit - health check ⑩ Create and implement the plan
  • 8. Step 3: Create You need to create an iconic business brand that becomes your visual, written and verbal identity. A business brand will help clearly and consistently define, express and communicate who you are, who you serve, and what you stand for. You need to: • Stand out • Be consistent (repetition creates your reputation) • Build a tribe
  • 9. Branding Collateral Visual: • Logo • Business cards • Powerpoint slide deck • Social media profiles • Professional photos • Email signature
  • 10. Branding Collateral Written • Website copy • Brochure-ware • Posters • Banners • Advertisements
  • 11. Branding Collateral Verbal • Business show reel video • YouTube Channel with FAQs
  • 12. Social Media Platforms Once you‟ve established your business brand, you then need to decide what social media platforms you‟re going to have your business brand visible on. Here‟s a few to consider:
  • 13. Step 4: Engage Content plus community, creates your currency! The creation of remarkable content (in the form of blogs, posts, whitepapers, e-books, video, audio just to name a few), that your audience and followers are seeking out and feel excited to then share with their community, is a critical component to achieving social media marketing engagement. Publishing remarkable content positions your business as the „trusted expert‟ and gives you the essential credibility to charge a premium price for your products and services.
  • 14. Step 4: Engage Social media has forever changed the way businesses and customers now communicate with each other. We‟ve moved from the „interruption marketing‟ era (known as „spamming‟) to the „permission marketing‟ era (known as social media). Marketing initiatives need to move from „me‟ to „we‟ if we are to engage our customers on the social web. The ultimate outcome from this is when our prospects become our customers and then become „evangelists‟ promote our business with us and for us. The most effective way to connect and engage with your online community and those that influence them is via social media campaigns, email marketing, blogging and newsletters.
  • 15. Publishing Platforms Once you have your content in stock, here’s a list of platforms you can publish your content on to increase your engagement: • Your blog and website • Scribd • Slideshare • Udemy • Ezine Articles • Squidoo • Source Bottle • PR Web • Issuu
  • 23. Step 5: Manage That, that you can measure, you can manage! There‟s a great saying “I know that 50% of my marketing isn‟t working, I just know which half!” It‟s important when launching online, that you have an effective way of establishing what campaigns, keywords and activities are and aren‟t working so you can either exploit further or adjust accordingly. The big million dollar question with social media is “how do you measure ROI?” You need to think of social media like a vehicle, not as the destination, therefore using traditional ROI formulas just won‟t work. The better question to ask is “what was the conversion rate?”
  • 24. Managing, Monitoring and Measuring Tools
  • 25. www.socialforcefive.com.au Don’t forget to ‘LIKE US’ on Facebook!